Freddie Mac

Freddie Mac

@FreddieMac

We are committed to our mission of providing liquidity, stability and affordability to the housing market.

McLean, VA https://www.freddiemac.com/ Joined 2009-04-15 Date of Analysis: Dec 16, 2025

80,139

Followers

1,360

Following

9,290

Tweets

15.5

Avg Engagement

1,188

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @FreddieMac's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-15
  • Verification:Yes
  • Location:McLean, VA

Data Summary

  • Tweets Analyzed:3,218
  • Avg Likes per Tweet:5.6
  • Avg Retweets per Tweet:9.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,218 tweets

Freddie Mac's tweets typically receive an average of 373 likes and 120 retweets, indicating moderate to high engagement. Their content is well-received and shared within their target audience.

5.6

Avg Likes/Tweet

9.9

Avg Retweets/Tweet

18,104

Total Likes

31,856

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

3

Median Retweets

12

75th Percentile

9,149

Top Tweet

0.19

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

75.4%

Original

3.3%

Replies

18.7%

Retweets

2.7%

Quotes

0.0%

Threads

0.1%

With Media

68.3%

With Links

46.6%

With #Tags

39.9%

With @Mentions

0.3%

With Emojis

173

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.2%

Weekday Posts

2.8%

Weekend Posts

Top Hashtags

#mortgage (228) #housing (144) #multifamily (124) #homeownership (60) #homebuyers (58) #homeownershipchat (58) #nationalhomeownershipmonth (45) #affordablehousing (40) #dutytoserve (39) #renters (38)

Most Mentioned

@thesamkhater (334) @freddiemac (270) @lenkiefer (163) @fhfa (74) @dianaolick (63) @icba (60) @fanniemae (40) @housingwire (37) @danny_r_gardner (36) @mbamortgage (32)

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Content Strategy Analysis

Based on 3,218 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,426 (75%)
Replies 105 (3%)
Retweets 601 (19%)
Quote Tweets 86 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 601 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,218 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience includes lenders, homebuyers, and real estate professionals interested in housing market trends and financial tools. They also engage with renters and homeowners looking for wealth-building advice.

Average

Audience Quality

22.8%

Suspicion Index

26.1%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.0%

Empty Bio

28.2%

<10 Tweets

14.1%

Mass Following (>2K)

0.0%

New (<90 days)

42.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.9%

No URL

18.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,358,188

Total Potential Reach

31

Median Follower Reach

148

75th Percentile Reach

5.0%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.0%

Creators

4,697 accounts

24.8%

Consumers

2,483 accounts

28.2%

Dormant

2,820 accounts

246

Verified Followers

2.46% of total

10.4%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (210) Los Angeles, CA (75) Atlanta, GA (71) Dallas, TX (68) California, USA (68) Washington, DC (65) Houston, TX (63) Chicago, IL (59) Florida, USA (58) Miami, FL (50)

246

Verified Followers

2.46% of total

1,067

Protected Accounts

10.67% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,904 Wrestler Wrestling, Motivation, Self-promotion
@ekonomikanaliz 387,511 Economist Economics, Education, Research
@geoff_deweaver 360,445 Marketing Expert Digital Marketing, Strategy, Leadership
@aswagalmal 97,410 Financial Strategist economics, finance, Fintech
@DebtAssassin15 95,712 Credit Repair Credit repair, Restoration, Collection agency
@RealEstate_Quan 86,366 Cannabis Advocate cannabis, empowerment, awareness
@JeanChatzky 81,624 Financial journalist finance, writing, podcasting
@AaronKlein10x 80,818 Trader stocks, options, trading
@Poshmarketer 72,092 Social Media Marketer Instagram growth, self-publishing, small businesses
@JohnPompliano 72,070 Crypto Influencer Bitcoin, Athletic, Interesting

Top Keywords in Follower Bios

real (1,397) estate (1,364) realtor (658) mortgage (636) home (435) nmls (433) agent (290) loan (271) love (269) realty (238)

Top Hashtags in Follower Bios

#realestate (68) #realtor (44) #1 (27) #bitcoin (16) #mortgage (16) #realestateagent (9) #cre (9) #fintech (8) #btc (7) #realestateinvesting (6)

6,600

Followers With Bio

3,400

Followers Without Bio

66.0%

% With Bio

34.0%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,218 analyzed

14,530

Combined Engagement

1,786

Total Likes

12,744

Total Retweets

2,906

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Housing Market Trends Financial Tools Wealth-Building Homebuying Real Estate Affordability Lending

Key Insights & Takeaways

They focus on innovative solutions like AIM for self-employed borrowers, which simplifies the underwriting process. They highlight trends such as homebuyer migration patterns during the pandemic, showing awareness of market shifts. They emphasize long-term wealth-building strategies, targeting renters and homeowners seeking financial guidance.

Strengths

  • + Established follower base of 80,139
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @FreddieMac reveals an growing Twitter presence with 80,139 followers. The account demonstrates a content-creator strategy, averaging 15.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025