VisitBrighton

The account's tweets often include local influencers and hashtags, which may contribute to its engagement. The use of multimedia links also suggests an effort to enhance user interaction.

The audience likely includes residents of Brighton and visitors interested in local news and events. The account's focus on the city by the sea suggests it appeals to those with a strong connection to the area.

The account frequently collaborates with local figures and brands, such as @weetabix and @HeinzUK, which may help in building community trust and visibility. It uses hashtags like #NevernormalBrighton to create a unique brand identity and encourage user participation. The inclusion of event-related content, such as the Apprentice episode, highlights its role in promoting local happenings and media coverage.