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oatly - Tweet Data Analysis

Tweets Analysis - Keyword: @oatly

نُشر في 9 مارس، 2023

نظرة عامة

Tweets covering

10 days

Latest tweet was on

2023-02-18

Earliest tweet was on

2023-02-08

Total number of tweets analysed

153

Average age of authors' accounts

7 years

الملخص

A discussion on the odd obsession that @oatly has with their CEO, campaigns and promotions they have done have recently gone live, the launch of a book from @DaleVince, the appreciation of @oatly from customers, the promotion of @oatly at the Superbowl, and finally, the praise for the marketing of @oatly, but an even better appreciation for their ability to engage with customers with comment sections.

نمذجة الموضوعات

  • Oatly/CEO Obsession
  • Oatly Marketing Strategies
  • Oatly Products
  • Non Dairy Milk Substitutes
  • Super Bowl Advertising

التحليل العاطفي

The emotions expressed in these tweets range from confusion to excitement. Some of the tweets express confusion about the obsession with the Oatly CEO, and question the "cult-y vibes" of the company. Others express excitement about the company's new Irish PR agency and the launch of a new book. There is also appreciation for the company's customer service and marketing. Some tweets contain humor, while others express admiration and support for Oatly. Finally, there is awe and anticipation expressed in the tweet about the jumbotron outside the Super Bowl stadium.

تحليل الاتجاهات

  • Oatly brand promotion
  • Recognition and appreciation of Oatly customers
  • Criticism of Oatly CEO and operations
  • New Oatly product launch
  • Celebrating Oatly's Super Bowl commercials

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أنواع التغريدات

Number of Retweets

26

16% من الإجمالي

Number of Original tweets

51

33% من الإجمالي

Number of tweets that were Quotes

1

0% من الإجمالي

Number of tweets that were Replies

75

49% من الإجمالي

Number of tweets that contain Hashtags

27

17% من الإجمالي

Number of tweets that contain Mentions

153

100% من الإجمالي

الأجهزة المستخدمة للتغريد

أهم 5 أجهزة

Source Count
Twitter for iPhone 66
Twitter Web App 39
Twitter for Android 39
Hootsuite Inc. 2
Twitter for iPad 1

توزيع الأجهزة

الأجهزة المستخدمة للتغريد

أهم 10 حسابات حسب المتابعين

Username Name Bio Followers count
SeedOilDsrspctr Seed Oil Disrespecter™️ Propagandist (the good kind). 😏”Not Medical Advice”. Wife: @RealOilRspctr (wholesome)😎. Now raising 👇🏼 funds for Seedy App! 60634
Horizont HORIZONT Die aktuellsten News aus Marketing & Medien. Datenschutz https://t.co/WqnlCBSjE9, Impressum https://t.co/1m9YrQ3Uc5 49388
sprudge Sprudge An international coffee publication. Independently owned and operated since 2009. 📬 [email protected] ☎️ 1-888-55-SPRUDGE Pitches: [email protected] 49095
ChristineParini ChristineP 🇺🇦🇺🇦🇺🇦 Flwd @morgfair @RepSwalwell @girlsreallyrule @donwinslow @RoArquette @AdamParkhomenko @funder @HeatherThomasAF @mayawiley @UPenn 25107
MsShannonFisher Shannon Fisher Radio Host: Cultural Controversy, Authors on the Air. Podcast Host: National Press Club. Culture Writer: Newsweek, Forbes, Today, PBS, Apple News, more. 25090
gemandmoll Chris Cummings Ⓥ Human rights, animal rights and the environment. Socialist & Green. Vegan for 40+ years - it's more than a diet. #LiveAndLetLive 12911
BlendJet BlendJet® The Next-Gen Blender® 12715
SpamellaB Pamela Higgins 💚 Freelance healthy recipe creator🧒🏼 Mum to two boys💑 Wife to @iamthehiggster 💪 Fitness🎶 Music🌱 Veggie 11889
geography_paul Paul // Radical Geographer Teacher | Curriculum Author | Climate Communicator @AimHiLive | Air Quality Schools Officer @Sustrans | Education Lead @MinistryEco @GreenBritainAca 7588
yoelapalkin Yoela Palkin Product builder, 5x founder, 3 acquired. Now advising & investing 7477

أهم 10 حسابات حسب المتابَعين

Username Name Bio Followers count
ChristineParini ChristineP 🇺🇦🇺🇦🇺🇦 Flwd @morgfair @RepSwalwell @girlsreallyrule @donwinslow @RoArquette @AdamParkhomenko @funder @HeatherThomasAF @mayawiley @UPenn 25036
MsShannonFisher Shannon Fisher Radio Host: Cultural Controversy, Authors on the Air. Podcast Host: National Press Club. Culture Writer: Newsweek, Forbes, Today, PBS, Apple News, more. 14863
gemandmoll Chris Cummings Ⓥ Human rights, animal rights and the environment. Socialist & Green. Vegan for 40+ years - it's more than a diet. #LiveAndLetLive 13910
BishopWeston Tony Bishop-WestonⓋ Grandad Vegan Development Chef 25Yrs+Awards for vegan catering/cookbooks/campaigns -Ex Vegsoc/Vegansoc-Consultant/Author/Speaker/Presenter Eat🍅🥕🍋🥦🥑 🍒🍇 6429
geography_paul Paul // Radical Geographer Teacher | Curriculum Author | Climate Communicator @AimHiLive | Air Quality Schools Officer @Sustrans | Education Lead @MinistryEco @GreenBritainAca 6421
PatrickMooney Patrick Mooney 🇮🇪🇪🇺🇺🇦 Leading UX @Optum & Host @Dublin_UX. Previously @BTGroup - Tweets about Dublin, My Travels, UX & Design. #Eurovision in May! Always own opinions. #UnitedByMusic 5238
Tantonk Kiran Tanton - 5008
plantmad Ena Ronayne #standwithukraine Horticulture Teacher @PearseCollege 🚜👨‍🌾 Follow our Hort Dept @pearsehort Sign up using link below or PM any questions Admin @MissingDogsIrl too 4991
smandel_8 margarethe gallersdörfer journalistin @tagesspiegel. tätig für @reportagenfm. hobbyblödlerin. spross dreier süddeutscher stämme, zwei davon grantig. spreche hier nur für mich 4985
beverlynichols Beverly Nichols 🇺🇦 🕊️🌎🐾🏜️🏞️ Protect Earth & her creatures 🌎 #Resist 🏕️#PublicLands ⚖️#HumanRights 🐾#AnimalRights⏳#ClimateAction 🐺#Wildlife 💙#VoteBlue ⚔️#VegasBorn 🚫Lists 4969

المستخدمون الأكثر نشاطاً

Username Bio Number of tweets
TonyadeVitti ⚔️ Shadow Crew ⚔️ Eyes on the Mission🚀Don’t let anyone turn your sky into a ceiling 🚀💫 I love the stars too fondly to be afraid of the night ✨ 6
OatlyFanPage Wow, No Cow 5
NikkiWordsmith Do you need words, ideas, concepts? Get your best grades, dream job, real engagement plus so much more. Do the write thing and get in touch 🤓🌹 4
matthewlthorn Fly, but stay grounded. Aspiring writer. Please check out my Medium, it's FREE! Loving @Oatly right now. 4
bongofairy Digital Animator/published author&illustrator/mama👩‍👧‍👦🖐🏼🤚🏼 in lots of pies @SojoAni @SojoMouse @bongobongoshop 4
smandel_8 journalistin @tagesspiegel. tätig für @reportagenfm. hobbyblödlerin. spross dreier süddeutscher stämme, zwei davon grantig. spreche hier nur für mich 4
Michell01918304 - 3
FaarTDooG More Doge are more Doge Its simple: Im a Dog, i sniff, i bark and i fart. i am, i was and always has been... Checkmark? i eaten it and … 3
Magic_Cauldron Magische Kesselguckerin, Autorin, Texterin, Foodbloggerin, Feministin, Wollflüsterin, Kunsthandwerkerin. Zimt ist Liebe. Antifa. she/her 2
foxxpup ∞🕊️🗽 🇺🇸 🇹🇼 🗽🕊️∞ There's a fox here out of mercy...He's much cuter than I am. :-) John 3:16 ✝️ - Receive the love! #occupyluna (Mars and Open Space too) 2

التغريدات اليومية

مخطط التغريدات اليومية

أهم 10 تغريدات حسب إعادة التغريد

ID Text Retweet count
1625566997411991580 what's with the obsession @oatly has with their CEO. it's deeply weird. are you guys okay who is making you do this. the vibes are cult-y https://t.co/ZDEap4unYf 6
1624349448263421954 Automatic breakfast 🦾 🎥 credits: @oatly @josephsmachines https://t.co/HnJMmj8Apa 6
1623964111401885696 @RileyTChiweenie @BeyondMeat @ImpossibleFoods @gardein @oatly 🤬🤬🤬 5
1624384654353616900 Don’t worry @oatly I’ve got you! 👊🥛🤍 https://t.co/5ihIwZvq3H 4
1625453468709187585 HUGE news from us! 👀We're proud to announce that we are @oatly's new Irish #PR agency! 💚We’ve been working with Oatly on a number of campaigns that have gone live … 3
1626938550875832324 @oatly @Alpro Non dairy milk substitutes on offer for @Tesco clubcard holders £1.35 https://t.co/Ishz5B3iLE 2
1626229236146249729 @OxfordMedic @oatly Pretty sure hemp for @goodhempfood is grown in the UK, it used to be. If so that should be as environmentally friendly as you can get Apparently Hemp … 2
1626046344744824834 Overheard at @paradigmssummit “Our voice is such an important part of who we are, so if we do translate, we don’t know how that’s perceived.” — Michael Lee, Creative Director … 2
1624524426665672707 Iced oat matcha 🍵 😱👌 With @oatly by @kinwithamy https://t.co/uCp7XclcNT 1
1626355661314588673 Attend the #Oat Milling Session during the @NAMAmillers Spring Conference to hear from expert speakers including Canadian National Millers Association, @GeneralMills, Grain Millers Canada, @oatinformation, @oatly, & @OatGrowers. Register: https://t.co/JAiNxI6Vrz. … 1

أهم 10 تغريدات حسب الإعجابات

ID Text Like count
1625566997411991580 what's with the obsession @oatly has with their CEO. it's deeply weird. are you guys okay who is making you do this. the vibes are cult-y https://t.co/ZDEap4unYf 134
1624349448263421954 Automatic breakfast 🦾 🎥 credits: @oatly @josephsmachines https://t.co/HnJMmj8Apa 32
1625599118784471042 @oatly this is not an oat tho, this is a man!! blink twice if you need help i WILL get you out you guys 14
1625453468709187585 HUGE news from us! 👀We're proud to announce that we are @oatly's new Irish #PR agency! 💚We’ve been working with Oatly on a number of campaigns that have gone live … 12
1626624847026454532 Hello @oatly ... Super! But what is a bit missing is the "Oat Vanilla Barista Edition". 🐮✌🏼 https://t.co/kfGYsi7nxX 9
1626247423336108037 @SeedOilDsrspctr i’d rather remove the wasp nest than drink flavored seed oils 😂@AlpacaAurelius @oatly https://t.co/7UzJaE21Jt 8
1625765301995331584 The launch of @DaleVince new book 📕 at the Greenest Football Club in the world @FGRFC_Official 💚Great to bump into awesome people @oatly @QuornFoods @finisterre @seashepherd_uk @FGRFC_Community https://t.co/S0LuEgQjtH 7
1623961628076130305 Thank you @oatly what a fantastic company who actually care about their customers too! https://t.co/AAWVQ1qFOH 7
1624384654353616900 Don’t worry @oatly I’ve got you! 👊🥛🤍 https://t.co/5ihIwZvq3H 6
1624426892408283139 @TonyadeVitti @oatly @josephsmachines @foxxpup @billybumbler2 @OhCaraMia2 @aliciatoralll @dvorahfr @linda_ungureanu @BogusThought Wow! 🤣🤣 6

أهم اللغات المستخدمة

اللغات المستخدمة في التغريدات

أهم 10 هاشتاقات

Hashtag Count
#plantbased 4
#branding 3
#vegan 2
#oat 2
#milling 2
#blendjet 2
#berlinale2023 2
#localization 2
#brandstrategy 2
#choosecompassion 2
أهم الهاشتاقات

أهم 10 إشارات

Mention Count
@oatly 157
@josephsmachines 17
@ohcaramia2 15
@aliciatoralll 15
@dvorahfr 15
@linda_ungureanu 15
@bogusthought 15
@kerrikgray 14
@billybumbler2 14
@foxxpup 13
أهم الإشارات

سحابة كلمات التغريدات

سحابة كلمات التغريدات

تحليل الرموز التعبيرية

متوسط الرموز التعبيرية لكل تغريدة:

84

الرموز التعبيرية المستخدمة

Emoji Count Emoji Text
🤣 15 rolling_on_the_floor_laughing
😂 7 face_with_tears_of_joy
🥛 6 glass_of_milk
⬇️ 6 down_arrow
🤬 6 face_with_symbols_on_mouth
❤️ 4 red_heart
⬆️ 4 up_arrow
🤍 4 white_heart
😱 4 face_screaming_in_fear
🐮 3 cow_face

مجموعات الرموز التعبيرية

Emoji Group Count
Smileys & Emotion 74
People & Body 17
Symbols 16
Food & Drink 10
Animals & Nature 5
Objects 4
Activities 2
Flags 1

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