oatly - Tweet Data Analysis
Tweets Analysis - Keyword: @oatly
Published March 9, 2023
Overview
Tweets covering
10 days
Latest tweet was on
2023-02-18
Earliest tweet was on
2023-02-08
Total number of tweets analysed
153
Average age of authors' accounts
7 years
Summarization
A discussion on the odd obsession that @oatly has with their CEO, campaigns and promotions they have done have recently gone live, the launch of a book from @DaleVince, the appreciation of @oatly from customers, the promotion of @oatly at the Superbowl, and finally, the praise for the marketing of @oatly, but an even better appreciation for their ability to engage with customers with comment sections.
Topic Modeling
- Oatly/CEO Obsession
- Oatly Marketing Strategies
- Oatly Products
- Non Dairy Milk Substitutes
- Super Bowl Advertising
Emotional Analysis
The emotions expressed in these tweets range from confusion to excitement. Some of the tweets express confusion about the obsession with the Oatly CEO, and question the "cult-y vibes" of the company. Others express excitement about the company's new Irish PR agency and the launch of a new book. There is also appreciation for the company's customer service and marketing. Some tweets contain humor, while others express admiration and support for Oatly. Finally, there is awe and anticipation expressed in the tweet about the jumbotron outside the Super Bowl stadium.
Trend Analysis
- Oatly brand promotion
- Recognition and appreciation of Oatly customers
- Criticism of Oatly CEO and operations
- New Oatly product launch
- Celebrating Oatly's Super Bowl commercials
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
26
16% of total
Number of Original tweets
51
33% of total
Number of tweets that were Quotes
1
0% of total
Number of tweets that were Replies
75
49% of total
Number of tweets that contain Hashtags
27
17% of total
Number of tweets that contain Mentions
153
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter for iPhone | 66 |
| Twitter Web App | 39 |
| Twitter for Android | 39 |
| Hootsuite Inc. | 2 |
| Twitter for iPad | 1 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| SeedOilDsrspctr | Seed Oil Disrespecter™️ | Propagandist (the good kind). 😏”Not Medical Advice”. Wife: @RealOilRspctr (wholesome)😎. Now raising 👇🏼 funds for Seedy App! | 60,634 |
| Horizont | HORIZONT | Die aktuellsten News aus Marketing & Medien. Datenschutz https://t.co/WqnlCBSjE9, Impressum https://t.co/1m9YrQ3Uc5 | 49,388 |
| sprudge | Sprudge | An international coffee publication. Independently owned and operated since 2009. 📬 [email protected] ☎️ 1-888-55-SPRUDGE Pitches: [email protected] | 49,095 |
| ChristineParini | ChristineP 🇺🇦🇺🇦🇺🇦 | Flwd @morgfair @RepSwalwell @girlsreallyrule @donwinslow @RoArquette @AdamParkhomenko @funder @HeatherThomasAF @mayawiley @UPenn | 25,107 |
| MsShannonFisher | Shannon Fisher | Radio Host: Cultural Controversy, Authors on the Air. Podcast Host: National Press Club. Culture Writer: Newsweek, Forbes, Today, PBS, Apple News, more. | 25,090 |
| gemandmoll | Chris Cummings Ⓥ | Human rights, animal rights and the environment. Socialist & Green. Vegan for 40+ years - it's more than a diet. #LiveAndLetLive | 12,911 |
| BlendJet | BlendJet® | The Next-Gen Blender® | 12,715 |
| SpamellaB | Pamela Higgins | 💚 Freelance healthy recipe creator🧒🏼 Mum to two boys💑 Wife to @iamthehiggster 💪 Fitness🎶 Music🌱 Veggie | 11,889 |
| geography_paul | Paul // Radical Geographer | Teacher | Curriculum Author | Climate Communicator @AimHiLive | Air Quality Schools Officer @Sustrans | Education Lead @MinistryEco @GreenBritainAca | 7,588 |
| yoelapalkin | Yoela Palkin | Product builder, 5x founder, 3 acquired. Now advising & investing | 7,477 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| ChristineParini | ChristineP 🇺🇦🇺🇦🇺🇦 | Flwd @morgfair @RepSwalwell @girlsreallyrule @donwinslow @RoArquette @AdamParkhomenko @funder @HeatherThomasAF @mayawiley @UPenn | 25,036 |
| MsShannonFisher | Shannon Fisher | Radio Host: Cultural Controversy, Authors on the Air. Podcast Host: National Press Club. Culture Writer: Newsweek, Forbes, Today, PBS, Apple News, more. | 14,863 |
| gemandmoll | Chris Cummings Ⓥ | Human rights, animal rights and the environment. Socialist & Green. Vegan for 40+ years - it's more than a diet. #LiveAndLetLive | 13,910 |
| BishopWeston | Tony Bishop-WestonⓋ | Grandad Vegan Development Chef 25Yrs+Awards for vegan catering/cookbooks/campaigns -Ex Vegsoc/Vegansoc-Consultant/Author/Speaker/Presenter Eat🍅🥕🍋🥦🥑 🍒🍇 | 6,429 |
| geography_paul | Paul // Radical Geographer | Teacher | Curriculum Author | Climate Communicator @AimHiLive | Air Quality Schools Officer @Sustrans | Education Lead @MinistryEco @GreenBritainAca | 6,421 |
| PatrickMooney | Patrick Mooney 🇮🇪🇪🇺🇺🇦 | Leading UX @Optum & Host @Dublin_UX. Previously @BTGroup - Tweets about Dublin, My Travels, UX & Design. #Eurovision in May! Always own opinions. #UnitedByMusic | 5,238 |
| Tantonk | Kiran Tanton | - | 5,008 |
| plantmad | Ena Ronayne #standwithukraine | Horticulture Teacher @PearseCollege 🚜👨🌾 Follow our Hort Dept @pearsehort Sign up using link below or PM any questions Admin @MissingDogsIrl too | 4,991 |
| smandel_8 | margarethe gallersdörfer | journalistin @tagesspiegel. tätig für @reportagenfm. hobbyblödlerin. spross dreier süddeutscher stämme, zwei davon grantig. spreche hier nur für mich | 4,985 |
| beverlynichols | Beverly Nichols 🇺🇦 🕊️🌎🐾🏜️🏞️ | Protect Earth & her creatures 🌎 #Resist 🏕️#PublicLands ⚖️#HumanRights 🐾#AnimalRights⏳#ClimateAction 🐺#Wildlife 💙#VoteBlue ⚔️#VegasBorn 🚫Lists | 4,969 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| TonyadeVitti | ⚔️ Shadow Crew ⚔️ Eyes on the Mission🚀Don’t let anyone turn your sky into a ceiling 🚀💫 I love the stars too fondly to be afraid of the night ✨ | 6 |
| OatlyFanPage | Wow, No Cow | 5 |
| NikkiWordsmith | Do you need words, ideas, concepts? Get your best grades, dream job, real engagement plus so much more. Do the write thing and get in touch 🤓🌹 | 4 |
| matthewlthorn | Fly, but stay grounded. Aspiring writer. Please check out my Medium, it's FREE! Loving @Oatly right now. | 4 |
| bongofairy | Digital Animator/published author&illustrator/mama👩👧👦🖐🏼🤚🏼 in lots of pies @SojoAni @SojoMouse @bongobongoshop | 4 |
| smandel_8 | journalistin @tagesspiegel. tätig für @reportagenfm. hobbyblödlerin. spross dreier süddeutscher stämme, zwei davon grantig. spreche hier nur für mich | 4 |
| Michell01918304 | - | 3 |
| FaarTDooG | More Doge are more Doge Its simple: Im a Dog, i sniff, i bark and i fart. i am, i was and always has been... Checkmark? i eaten it and … | 3 |
| Magic_Cauldron | Magische Kesselguckerin, Autorin, Texterin, Foodbloggerin, Feministin, Wollflüsterin, Kunsthandwerkerin. Zimt ist Liebe. Antifa. she/her | 2 |
| foxxpup | ∞🕊️🗽 🇺🇸 🇹🇼 🗽🕊️∞ There's a fox here out of mercy...He's much cuter than I am. :-) John 3:16 ✝️ - Receive the love! #occupyluna (Mars and Open Space too) | 2 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1625566997411991580 | what's with the obsession @oatly has with their CEO. it's deeply weird. are you guys okay who is making you do this. the vibes are cult-y https://t.co/ZDEap4unYf | 6 |
| 1624349448263421954 | Automatic breakfast 🦾 🎥 credits: @oatly @josephsmachines https://t.co/HnJMmj8Apa | 6 |
| 1623964111401885696 | @RileyTChiweenie @BeyondMeat @ImpossibleFoods @gardein @oatly 🤬🤬🤬 | 5 |
| 1624384654353616900 | Don’t worry @oatly I’ve got you! 👊🥛🤍 https://t.co/5ihIwZvq3H | 4 |
| 1625453468709187585 | HUGE news from us! 👀We're proud to announce that we are @oatly's new Irish #PR agency! 💚We’ve been working with Oatly on a number of campaigns that have gone live … | 3 |
| 1626938550875832324 | @oatly @Alpro Non dairy milk substitutes on offer for @Tesco clubcard holders £1.35 https://t.co/Ishz5B3iLE | 2 |
| 1626229236146249729 | @OxfordMedic @oatly Pretty sure hemp for @goodhempfood is grown in the UK, it used to be. If so that should be as environmentally friendly as you can get Apparently Hemp … | 2 |
| 1626046344744824834 | Overheard at @paradigmssummit “Our voice is such an important part of who we are, so if we do translate, we don’t know how that’s perceived.” — Michael Lee, Creative Director … | 2 |
| 1624524426665672707 | Iced oat matcha 🍵 😱👌 With @oatly by @kinwithamy https://t.co/uCp7XclcNT | 1 |
| 1626355661314588673 | Attend the #Oat Milling Session during the @NAMAmillers Spring Conference to hear from expert speakers including Canadian National Millers Association, @GeneralMills, Grain Millers Canada, @oatinformation, @oatly, & @OatGrowers. Register: https://t.co/JAiNxI6Vrz. … | 1 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1625566997411991580 | what's with the obsession @oatly has with their CEO. it's deeply weird. are you guys okay who is making you do this. the vibes are cult-y https://t.co/ZDEap4unYf | 134 |
| 1624349448263421954 | Automatic breakfast 🦾 🎥 credits: @oatly @josephsmachines https://t.co/HnJMmj8Apa | 32 |
| 1625599118784471042 | @oatly this is not an oat tho, this is a man!! blink twice if you need help i WILL get you out you guys | 14 |
| 1625453468709187585 | HUGE news from us! 👀We're proud to announce that we are @oatly's new Irish #PR agency! 💚We’ve been working with Oatly on a number of campaigns that have gone live … | 12 |
| 1626624847026454532 | Hello @oatly ... Super! But what is a bit missing is the "Oat Vanilla Barista Edition". 🐮✌🏼 https://t.co/kfGYsi7nxX | 9 |
| 1626247423336108037 | @SeedOilDsrspctr i’d rather remove the wasp nest than drink flavored seed oils 😂@AlpacaAurelius @oatly https://t.co/7UzJaE21Jt | 8 |
| 1625765301995331584 | The launch of @DaleVince new book 📕 at the Greenest Football Club in the world @FGRFC_Official 💚Great to bump into awesome people @oatly @QuornFoods @finisterre @seashepherd_uk @FGRFC_Community https://t.co/S0LuEgQjtH | 7 |
| 1623961628076130305 | Thank you @oatly what a fantastic company who actually care about their customers too! https://t.co/AAWVQ1qFOH | 7 |
| 1624384654353616900 | Don’t worry @oatly I’ve got you! 👊🥛🤍 https://t.co/5ihIwZvq3H | 6 |
| 1624426892408283139 | @TonyadeVitti @oatly @josephsmachines @foxxpup @billybumbler2 @OhCaraMia2 @aliciatoralll @dvorahfr @linda_ungureanu @BogusThought Wow! 🤣🤣 | 6 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #plantbased | 4 |
| #branding | 3 |
| #vegan | 2 |
| #oat | 2 |
| #milling | 2 |
| #blendjet | 2 |
| #berlinale2023 | 2 |
| #localization | 2 |
| #brandstrategy | 2 |
| #choosecompassion | 2 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @oatly | 157 |
| @josephsmachines | 17 |
| @ohcaramia2 | 15 |
| @aliciatoralll | 15 |
| @dvorahfr | 15 |
| @linda_ungureanu | 15 |
| @bogusthought | 15 |
| @kerrikgray | 14 |
| @billybumbler2 | 14 |
| @foxxpup | 13 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
84
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 🤣 | 15 | rolling_on_the_floor_laughing |
| 😂 | 7 | face_with_tears_of_joy |
| 🥛 | 6 | glass_of_milk |
| ⬇️ | 6 | down_arrow |
| 🤬 | 6 | face_with_symbols_on_mouth |
| ❤️ | 4 | red_heart |
| ⬆️ | 4 | up_arrow |
| 🤍 | 4 | white_heart |
| 😱 | 4 | face_screaming_in_fear |
| 🐮 | 3 | cow_face |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 74 |
| People & Body | 17 |
| Symbols | 16 |
| Food & Drink | 10 |
| Animals & Nature | 5 |
| Objects | 4 |
| Activities | 2 |
| Flags | 1 |
Need Custom Twitter Data Analysis?
Get detailed insights on any keyword, hashtag, or account with twtData.
Get Started