Team Scotland

The account maintains a high level of engagement with an average of 7,277 likes and 430 retweets per tweet. Content that features athletes and their achievements tends to perform exceptionally well.

The primary audience consists of sports enthusiasts and fans of Scottish athletes, particularly those interested in track and field events. The audience is likely to be interested in international competitions and national representation.

The account heavily promotes medal-winning moments and athlete personal stories, which resonate well with followers. There is a focus on emotional and celebratory content, such as medal selfies and family connections, which enhances engagement. The use of hashtags like #TeamSco and #TimeForHeroes helps in building a sense of community and national pride.