Team Scotland

Team Scotland

@Team_Scotland

Official Twitter of Team Scotland representing Scotland at the Commonwealth Games & Commonwealth Youth Games

Scotland https://www.teamscotland.scot/ Joined 2010-07-07 Date of Analysis: Dec 16, 2025

81,377

Followers

957

Following

14,017

Tweets

127.5

Avg Engagement

234

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Team_Scotland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-07-07
  • Verification:No
  • Location:Scotland

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:112.0
  • Avg Retweets per Tweet:15.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

The account maintains a high level of engagement with an average of 7,277 likes and 430 retweets per tweet. Content that features athletes and their achievements tends to perform exceptionally well.

112.0

Avg Likes/Tweet

15.5

Avg Retweets/Tweet

363,405

Total Likes

50,321

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

13

Median Likes

5

Median Retweets

64

75th Percentile

16,093

Top Tweet

1.57

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

57.6%

Original

9.4%

Replies

26.1%

Retweets

6.9%

Quotes

0.0%

Threads

1.2%

With Media

89.0%

With Links

58.6%

With #Tags

59.6%

With @Mentions

44.3%

With Emojis

212

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.27

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.3%

Weekday Posts

17.7%

Weekend Posts

Top Hashtags

#teamscot2018 (256) #teamscotawards (191) #timeforheroes (158) #gc2018 (153) #teamscot (147) #teamscotadvent (147) #b2022 (130) #teamscotland (111) #teamscotsportfocus (95) #birmingham2022 (59)

Most Mentioned

@team_scotland (217) @birminghamcg22 (169) @scottishswim (112) @sportscotland (112) @dunks_scott (87) @scottishhockey (82) @scotathletics (78) @scottish_squash (70) @thecgf (53) @scotlandteam (48)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,868 (58%)
Replies 305 (9%)
Retweets 847 (26%)
Quote Tweets 225 (7%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 847 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of sports enthusiasts and fans of Scottish athletes, particularly those interested in track and field events. The audience is likely to be interested in international competitions and national representation.

Average

Audience Quality

21.9%

Suspicion Index

27.1%

Low-Quality %

79

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

40.4%

Empty Bio

20.1%

<10 Tweets

16.5%

Mass Following (>2K)

0.0%

New (<90 days)

40.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.4%

No URL

13.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,823,106

Total Potential Reach

79

Median Follower Reach

306

75th Percentile Reach

9.5%

>1K followers

0.9%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.4%

Creators

6,141 accounts

18.5%

Consumers

1,853 accounts

20.1%

Dormant

2,006 accounts

31

Verified Followers

0.31% of total

7.5%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Scotland, United Kingdom (425) Glasgow, Scotland (420) Scotland (295) Edinburgh, Scotland (239) Glasgow (142) Edinburgh (124) United Kingdom (103) Aberdeen, Scotland (67) London, England (64) Dundee, Scotland (57)

31

Verified Followers

0.31% of total

1,283

Protected Accounts

12.83% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,098,004 Wrestler Wrestling, Motivation, Self-promotion
@BBCSport 10,744,990 Sports News Sports, News, Updates
@iownjd 768,352 Lawyer learn, inspire, engage
@zammit_marc 385,815 Filmmaker Film, Acting, Producing
@unibirmingham 136,099 Education Education, Innovation, Community
@GillianMcKeith 112,291 Nutritionist Nutrition, Health, Author
@EKIDEN_News 105,628 Sports News Track&Field, Marathon, Running culture
@Sandragogglebox 97,307 TV Personality Reality TV, Entertainment, Pantomimes
@ricksterko 92,429 Boxer Boxing, Punching, Fighting
@JeanChatzky 81,622 Financial journalist finance, writing, podcasting

Top Keywords in Follower Bios

views (491) scotland (382) love (345) scottish (330) life (230) sports (222) mum (214) teacher (183) football (182) music (177)

Top Hashtags in Follower Bios

#indyref2 (28) #scottishindependence (17) #scotland (12) #fbpe (10) #gtto (8) #ynwa (7) #music (7) #snp (7) #bekind (5) #yesscots (5)

5,957

Followers With Bio

4,043

Followers Without Bio

59.57%

% With Bio

40.43%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

53,292

Combined Engagement

51,090

Total Likes

2,202

Total Retweets

10,658

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Commonwealth Games Scottish Athletes Medal Celebrations Family Connections National Pride Track And Field Events

Key Insights & Takeaways

The account heavily promotes medal-winning moments and athlete personal stories, which resonate well with followers. There is a focus on emotional and celebratory content, such as medal selfies and family connections, which enhances engagement. The use of hashtags like #TeamSco and #TimeForHeroes helps in building a sense of community and national pride.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 81,377
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Team_Scotland reveals an well-established Twitter presence with 81,377 followers. The account demonstrates a content-creator strategy, averaging 127.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025