Mecklenburg County
Official account for Mecklenburg County Government. See our comment policy + details about our use of social media: https://pi.mecknc.gov/Social-Media
82,482
Followers
1,799
Following
23,218
Tweets
19.5
Avg Engagement
617
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MeckCounty's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-05
- Verification:Yes
- Location:Mecklenburg County, NC
Data Summary
- Tweets Analyzed:3,237
- Avg Likes per Tweet:7.2
- Avg Retweets per Tweet:12.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,237 tweetsThe account achieves moderate engagement with an average of 242 likes and 192 retweets per tweet. The engagement rate reflects a balance between informative and actionable content.
7.2
Avg Likes/Tweet
12.3
Avg Retweets/Tweet
23,244
Total Likes
39,717
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
13
75th Percentile
3,465
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64.2%
Original
16.4%
Replies
15.1%
Retweets
4.2%
Quotes
0.0%
Threads
0.1%
With Media
87.8%
With Links
17.4%
With #Tags
40.8%
With @Mentions
13.6%
With Emojis
212
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.26
Reply/Original Ratio
0.28
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.3%
Weekday Posts
15.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,237 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 490 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,237 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Mecklenburg County and local stakeholders. The content is tailored to inform and guide the public on government policies and health advisories.
Below Average
Audience Quality
35.8%
Suspicion Index
55.1%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.4%
Empty Bio
59.5%
<10 Tweets
3.3%
Mass Following (>2K)
0.0%
New (<90 days)
67.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.0%
No URL
49.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,307,639
Total Potential Reach
3
Median Follower Reach
26
75th Percentile Reach
2.6%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.1%
Creators
2,408 accounts
16.4%
Consumers
1,641 accounts
59.5%
Dormant
5,951 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
39
Verified Followers
0.39% of total
943
Protected Accounts
9.43% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,045 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 800,218 | Activism | equality, bullying, discrimination |
| @noelitoflow | 477,483 | Inspirational Speaker | God, Jesus, Purpose |
| @WAVY_News | 216,009 | News Anchor | - |
| @ravenscimaven | 138,235 | Science Educator | science, education, fashion |
| @chrisharrington | 75,870 | Digital Marketing | Digital, Dad, Vegan |
| @PositiveCoachUS | 70,883 | Coach | youth, positive, sports |
| @AmericanMuck | 43,441 | - | - |
| @bobacker84 | 34,068 | - | - |
| @Maddie_Gardner | 24,325 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,959
Followers With Bio
6,041
Followers Without Bio
39.59%
% With Bio
60.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,237 analyzed11,252
Combined Engagement
0
Total Likes
11,252
Total Retweets
2,250
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @NC_Governor: Learn more about what today's order means: Stay at home. That's it, that's the tweet.
RT @CLTgov: Done. #BlackLivesMatter 📸 // John Merrick Media https://t.co/uFJfnhlAxQ
RT @Panthers: Things are quiet now — but together — we’ll come back stronger. https://t.co/AaC48gTzZL
RT @NC_Governor: https://t.co/AnZvNvkwIc
RT @CDCgov: We all have a role to play to reducing and slowing transmission of #COVID19. Physical or social distancing is one way to prevent the spread of COVID-19. This means avoiding crowded places and maintaining distance from others. More tips: https://t.co/Vr5byB3PbN. #StayA
Key Insights & Takeaways
The account frequently shares critical public health updates, such as stay-at-home orders and outbreak notifications. It emphasizes transparency and community safety through clear communication. The use of links to official resources highlights the account's role in directing users to reliable information.
Strengths
- + Established follower base of 82,482
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MeckCounty reveals an growing Twitter presence with 82,482 followers. The account demonstrates a content-creator strategy, averaging 19.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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