Sunoco
Whether you are fueling up at the pump or the racetrack, Sunoco has been keeping you on the move for over 125 years!
51,463
Followers
511
Following
18,108
Tweets
45.2
Avg Engagement
418
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SunocoRacing's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-10
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:21.0
- Avg Retweets per Tweet:24.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,222 tweetsOn average, tweets receive around 611 likes and 144 retweets, indicating moderate engagement. The account uses links and hashtags to drive traffic to its Instagram and other promotional content.
21.0
Avg Likes/Tweet
24.2
Avg Retweets/Tweet
67,730
Total Likes
77,860
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
4
Median Retweets
34
75th Percentile
15,249
Top Tweet
0.88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.9%
Original
10.7%
Replies
33.8%
Retweets
7.6%
Quotes
0.0%
Threads
1.3%
With Media
87.8%
With Links
53.8%
With #Tags
61.1%
With @Mentions
50.2%
With Emojis
138
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.22
Reply/Original Ratio
0.22
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.2%
Weekday Posts
30.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,089 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes motorsports fans, racing enthusiasts, and potential customers interested in fuel and racing products. The account also targets individuals who follow NASCAR, IndyCar, and other racing series.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
104
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,064,792
Total Potential Reach
104
Median Follower Reach
363
75th Percentile Reach
10.2%
>1K followers
1.4%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,067
Protected Accounts
10.67% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,193 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,010,448 | - | - |
| @soledadobrien | 1,312,368 | Journalist | working, mom, journalist |
| @JDaIey | 1,243,783 | Owner | Esports, Gaming, Sponsorship |
| @Dodge | 1,168,969 | Automotive | Cars, American, Performance |
| @TimCoronel | 979,904 | Racer | Dakar Rally, Car Wars, Racing |
| @Telemedellin | 837,919 | Media | News, Entertainment, Local events |
| @NOH8Campaign | 799,403 | Activism | equality, bullying, discrimination |
| @SleepSkee | 700,552 | Musician | Music, Independent, Artist |
| @OldTakesExposed | 639,286 | Sports Analyst | Sports, Unprophetic, Fun Stuff |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,772
Followers With Bio
3,228
Followers Without Bio
67.72%
% With Bio
32.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed30,014
Combined Engagement
0
Total Likes
30,014
Total Retweets
6,003
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @roushfenway: Ryan Newman has been treated and released from Halifax Medical Center https://t.co/J0twhGgQm7
RT @roushfenway: Ryan Newman Continues Great Improvement https://t.co/xIZRiaRApi
RT @roushfenway: Update on Ryan Newman: https://t.co/TdJHDZ3O7O
RT @NASCAR: CHECKERED FLAG: Retweet to congratulate @mattkenseth on his first win of 2017! https://t.co/pk52vVIRlC
RT @RPMotorsports: 🚨GIVEAWAY 🚨Give us a RT for your chance to win this signed @BubbaWallace @SunocoRacing signed flag. We will announce a random winner tonight at 11:00 p.m. ET. Note: cereal bowl not included. 😂 https://t.co/NXjprEuyTR
Key Insights & Takeaways
The account heavily promotes its Instagram for jersey sales, indicating a focus on direct sales and brand partnerships. It highlights key racing moments and drivers, such as Truex Jr. and the Indy500, to connect with fans emotionally. The use of emojis and celebratory language suggests an effort to create excitement and a sense of community around its brand.
Strengths
- + Established follower base of 51,463
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SunocoRacing reveals an growing Twitter presence with 51,463 followers. The account demonstrates a content-creator strategy, averaging 45.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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