Surfrider Foundation

Surfrider Foundation

@Surfrider

The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, for all people.

San Clemente, California https://www.surfrider.org/ Joined 2007-11-01 Date of Analysis: Dec 16, 2025

122,963

Followers

3,626

Following

19,470

Tweets

99.3

Avg Engagement

2,893

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Surfrider's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2007-11-01
  • Verification:No
  • Location:San Clemente, California

Data Summary

  • Tweets Analyzed:3,240
  • Avg Likes per Tweet:19.0
  • Avg Retweets per Tweet:80.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,240 tweets

The account maintains a steady level of engagement with an average of 726 likes and 150 retweets per tweet. Verified accounts make up a small portion of the followers, indicating a broader, more diverse audience.

19.0

Avg Likes/Tweet

80.3

Avg Retweets/Tweet

61,430

Total Likes

260,298

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

10

Median Likes

5

Median Retweets

32

75th Percentile

106,285

Top Tweet

0.81

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

62.5%

Original

13.5%

Replies

19.5%

Retweets

4.5%

Quotes

0.0%

Threads

2.3%

With Media

75.8%

With Links

36.1%

With #Tags

59.7%

With @Mentions

20.6%

With Emojis

192

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94.1%

Weekday Posts

5.9%

Weekend Posts

Top Hashtags

#drillingiskilling (60) #oceanfriendly (50) #givingtuesday (43) #cleanwaterhealthybeaches (36) #usoa (34) #internationalsurfingday (33) #betterbeachalliance (27) #defendourcoasts (27) #risingseas (27) #bluewatertaskforce (25)

Most Mentioned

@surfrider (379) @chadenelsen (233) @vissla (50) @reef84 (35) @angtex (33) @jackjohnson (29) @jennie_romer (28) @surfridersd (27) @wsl (27) @clifbar (27)

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Content Strategy Analysis

Based on 3,240 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,026 (63%)
Replies 436 (13%)
Retweets 632 (20%)
Quote Tweets 146 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 632 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,240 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes environmentally conscious individuals, surfers, and beachgoers who care about ocean conservation. They are likely interested in sustainability, climate action, and public access to natural spaces.

Good

Audience Quality

17.7%

Suspicion Index

20.5%

Low-Quality %

87

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

29.6%

Empty Bio

18.3%

<10 Tweets

15.0%

Mass Following (>2K)

0.0%

New (<90 days)

30.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

64.3%

No URL

11.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

121,610,011

Total Potential Reach

87

Median Follower Reach

362

75th Percentile Reach

11.9%

>1K followers

1.7%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.0%

Creators

30,513 accounts

20.7%

Consumers

10,329 accounts

18.3%

Dormant

9,158 accounts

378

Verified Followers

0.76% of total

10.2%

Professional Bios

founder, dev, analyst, etc.

0.2

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (687) California, USA (613) San Diego, CA (609) United States (472) Paris, France (333) France (295) San Francisco, CA (281) Los Angeles (202) Florida, USA (197) Paris (183)

540

Verified Followers

0.54% of total

9,892

Protected Accounts

9.89% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,231 Wrestler Wrestling, Motivation, Self-promotion
@CodySimpson 6,661,260 Singer Music, Surfing, Environmentalism
@jack 6,523,530 Cryptocurrency Trader bitcoin, chill, #nostr
@Interior 4,944,300 Government Official Conservation, Stewardship, Policy
@CNTraveler 3,230,438 Travel Magazine Travel, Readers' Choice Awards, Guests
@Variety 2,912,133 Entertainment industry Entertainment, Business, Variety
@benlandis 2,846,771 - -
@dodo 2,735,874 Animal Advocate animals, compassion, rescue
@younghollywood 2,296,583 Entertainment Celebrities, Entertainment, Pop Culture
@BeatsByAssassin 2,261,200 Multitalented Actor, Director, Rapper

Top Keywords in Follower Bios

surf (4,499) love (3,537) life (3,361) world (2,245) ocean (2,150) music (2,003) beach (1,873) surfing (1,844) lover (1,820) water (1,658)

Top Hashtags in Follower Bios

#surf (242) #sustainability (140) #1 (114) #environment (106) #ocean (106) #innovation (102) #travel (101) #nature (100) #surfing (98) #climatechange (96)

71,254

Followers With Bio

28,746

Followers Without Bio

71.25%

% With Bio

28.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,240 analyzed

223,692

Combined Engagement

0

Total Likes

223,692

Total Retweets

44,738

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Ocean Conservation Beach Protection Climate Change Environmental Activism Public Access Sustainability

Key Insights & Takeaways

The account frequently highlights environmental victories and community efforts, which helps build trust and support. It uses hashtags and partnerships with influencers to increase visibility and reach a wider audience. Sharing multimedia content, such as videos, enhances engagement and storytelling.

Strengths

  • + Established follower base of 122,963
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Surfrider reveals an growing Twitter presence with 122,963 followers. The account demonstrates a content-creator strategy, averaging 99.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025