UW–Madison
The official Twitter account for the University of Wisconsin–Madison. #OnWisconsin 👐
193,474
Followers
2,808
Following
64,181
Tweets
43.4
Avg Engagement
1,507
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UWMadison's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-07
- Verification:No
- Location:Madison, Wis.
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:24.0
- Avg Retweets per Tweet:19.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsOn average, tweets receive 1,917 likes and 255 retweets, indicating moderate to high engagement. The content often includes visuals and hashtags, which likely contribute to increased interaction.
24.0
Avg Likes/Tweet
19.4
Avg Retweets/Tweet
78,120
Total Likes
62,943
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
25
75th Percentile
5,526
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
30.3%
Original
8.6%
Replies
58.1%
Retweets
3.0%
Quotes
0.0%
Threads
1.1%
With Media
48.1%
With Links
37.3%
With #Tags
81.9%
With @Mentions
17.7%
With Emojis
161
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.4%
Weekday Posts
13.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,889 retweets (58% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, alumni, faculty, and sports fans, particularly those connected to the Badgers sports teams. The content appeals to both local and national followers interested in university life and athletics.
Average
Audience Quality
26.0%
Suspicion Index
35.5%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.8%
Empty Bio
36.7%
<10 Tweets
9.8%
Mass Following (>2K)
0.0%
New (<90 days)
47.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.5%
No URL
27.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
45,310,994
Total Potential Reach
25
Median Follower Reach
145
75th Percentile Reach
5.5%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.8%
Creators
20,889 accounts
21.5%
Consumers
10,771 accounts
36.7%
Dormant
18,340 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
316
Verified Followers
0.31% of total
10,486
Protected Accounts
10.38% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,260 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,033,684 | - | - |
| @NYSE | 1,691,530 | Finance | Finance, Investing, Opportunities |
| @3M | 1,351,788 | Innovation | Innovation, Science, Impact |
| @brandi_love | 1,091,976 | Pornstar | Conservative, Pornstar, Writing |
| @colbertlateshow | 1,081,175 | TV Host | TV, Comedy, Late Night |
| @Declaracion | 905,096 | - | - |
| @ZachBoychuk | 828,880 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NissanUSA | 806,338 | Automotive | Electric vehicles, Nissan, Innovation |
| @PapaJohns | 646,962 | Pizza Chain | Pizza, Ingredients, Customer Service |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
46,698
Followers With Bio
54,300
Followers Without Bio
46.24%
% With Bio
53.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed16,568
Combined Engagement
7,050
Total Likes
9,518
Total Retweets
3,314
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
NATI🏐NAL CHAMPI🏐NS. You earned this, @BadgerVB 🏆 #ONWISCONSIN 📸: Tom Lynn @UWBadgers https://t.co/wMil5GPY2g
RT @espn: FOR THE FIRST TIME IN PROGRAM HISTORY ... The Wisconsin Badgers are your 2021 NCAA Women's Volleyball Champions 🏆 https://t.co/g…
RT @BadgerMBB: The Wisconsin Badgers, BIG! TEN! CHAMPIONS! 🥳 https://t.co/RW95k72efy
RT @BadgerFootball: 𝐀 𝐍𝐄𝐖 𝐄𝐑𝐀 𝚰𝐍 𝐌𝐀𝐃𝚰𝐒𝐎𝐍 Welcome @CoachFick ! https://t.co/ybE9U3b3nu
The University of Wisconsin-Madison is deeply saddened to announce the passing of Chancellor Emerita Rebecca M. Blank. https://t.co/S8P8ojgChq
Key Insights & Takeaways
The account frequently highlights athletic achievements and team celebrations, which drive engagement. It shares significant campus news, such as the passing of a notable figure, which resonates emotionally with followers. The use of hashtags like #OnWisconsin and collaborations with sports teams like @BadgerVB help reinforce brand identity and community connection.
Strengths
- + Established follower base of 193,474
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UWMadison reveals an growing Twitter presence with 193,474 followers. The account demonstrates a content-creator strategy, averaging 43.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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