Brad Panovich
Chief Meteorologist @wcnc WCNC Charlotte, Weather & Science Geek! Cleveland & Charlotte Sports Fan & proud @OhioState grad. https://www.wcnc.com/weather #cltwx #ncwx #scwx
122,924
Followers
7,186
Following
286,570
Tweets
41.5
Avg Engagement
1,930
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @wxbrad's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-28
- Verification:No
- Location:Charlotte, NC
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:17.0
- Avg Retweets per Tweet:24.5
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,243 tweetsBrad's tweets typically receive over 1,000 likes and 200 retweets on average, showing strong audience interaction. His content often includes visuals and links, which likely contribute to higher engagement.
17.0
Avg Likes/Tweet
24.5
Avg Retweets/Tweet
55,230
Total Likes
79,493
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
0
Median Retweets
19
75th Percentile
30,069
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.4%
Original
32.0%
Replies
11.0%
Retweets
1.6%
Quotes
0.0%
Threads
0.9%
With Media
64.6%
With Links
35.7%
With #Tags
45.9%
With @Mentions
1.9%
With Emojis
119
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.58
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 356 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersHis audience includes weather enthusiasts, sports fans, and locals in North and South Carolina. The mix of verified and non-verified followers indicates a broad and engaged community.
Average
Audience Quality
34.6%
Suspicion Index
53.3%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
63.6%
Empty Bio
51.6%
<10 Tweets
9.7%
Mass Following (>2K)
0.0%
New (<90 days)
60.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.6%
No URL
43.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,364,021
Total Potential Reach
8
Median Follower Reach
80
75th Percentile Reach
4.5%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.9%
Creators
3,622 accounts
15.5%
Consumers
1,705 accounts
51.6%
Dormant
5,672 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
148
Verified Followers
1.35% of total
921
Protected Accounts
8.37% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,766 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,331,084 | Restaurateur | Food, Travel, Influencer |
| @EvanKirstel | 346,963 | Tech Influencer | Tech, B2B, Social media |
| @MartySmithESPN | 325,672 | Sports Journalist | Sports, Family, Passion |
| @ericmmatheny | 314,313 | Attorney | Law, Podcasting, Social Commentary |
| @schadjoe | 235,377 | Sports Journalist | Miami Dolphins, Journalist, Sports |
| @LarrySabato | 204,203 | Political Analyst | Politics, Author, UVA |
| @AlertaMundial2 | 194,849 | - | - |
| @cwarzel | 180,846 | Writer | internet, big ideas, work |
| @RachelBitecofer | 154,677 | Political Scientist | Politics, Data, Strategy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,007
Followers With Bio
6,992
Followers Without Bio
36.43%
% With Bio
63.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed55,854
Combined Engagement
6,286
Total Likes
49,568
Total Retweets
11,171
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @SpaceX: Liftoff of Starship! https://t.co/4t8mRP37Gp
Fighters jets circling the balloon ready to shoot it down over off of Myrtle Beach. #ChineseSpyBalloon https://t.co/7BnMkmhUaJ
RT @JordanHallWX: First Light of Rolling Fork Mississippi after a Violent #Tornado last night. #mswx @SevereStudios @MyRadarWX https://t.co/NG0YcI3TQn
RT @_spcanady: View from Little Rock Baptist moments ago! *video shot by Kristal Benton from the 7th Floor of Medical Towers 1. #arwx @NWSLittleRock @KATVToddYak @KATVJames https://t.co/zX2xHoSMvz
RT @TalkinBaseball_: TREA TURNER IS AN AMERICAN HERO!!!!! https://t.co/Diliavv7HR
Key Insights & Takeaways
Brad's content often includes real-time events and visuals, which drive engagement. He frequently shares updates on weather, sports, and local happenings, appealing to a regional audience. His verified status and high engagement suggest he is a trusted source of information.
Strengths
- + Established follower base of 122,924
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @wxbrad reveals an growing Twitter presence with 122,924 followers. The account demonstrates a content-creator strategy, averaging 41.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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