Edelman

Edelman PR's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Their content is well-received and often shared across platforms.

Their audience is primarily interested in brand strategy, consumer behavior, and corporate social responsibility. They engage with professionals in marketing, communications, and business development.

Nearly 2 out of 3 respondents now identify as belief driven buyers – a 13-point increase since 2017. In Asia-Pacific, brands are more likely to reach consumers by taking a stand on cultural or societal issues. Brands that take a thoughtful and considerate stance on societal issues build stronger relationships with customers who are aligned with their values.