Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.
92,766
Followers
3,833
Following
14,954
Tweets
13.4
Avg Engagement
2,977
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EdelmanPR's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-13
- Verification:Yes
- Location:Global
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:9.0
- Avg Retweets per Tweet:4.4
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,199 tweetsEdelman PR's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Their content is well-received and often shared across platforms.
9.0
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
28,914
Total Likes
13,942
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
9
75th Percentile
2,284
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
54.8%
Original
0.9%
Replies
41.4%
Retweets
2.9%
Quotes
0.0%
Threads
0.1%
With Media
76.1%
With Links
59.5%
With #Tags
70.1%
With @Mentions
4.1%
With Emojis
203
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.0%
Weekday Posts
2.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,324 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersTheir audience is primarily interested in brand strategy, consumer behavior, and corporate social responsibility. They engage with professionals in marketing, communications, and business development.
Good
Audience Quality
17.4%
Suspicion Index
16.0%
Low-Quality %
139
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.9%
Empty Bio
17.5%
<10 Tweets
20.9%
Mass Following (>2K)
0.0%
New (<90 days)
27.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.7%
No URL
11.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,695,181
Total Potential Reach
139
Median Follower Reach
573
75th Percentile Reach
17.5%
>1K followers
3.0%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.8%
Creators
7,021 accounts
18.7%
Consumers
2,057 accounts
17.5%
Dormant
1,921 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
236
Verified Followers
2.15% of total
1,135
Protected Accounts
10.32% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,107 | Wrestler | Wrestling, Motivation, Self-promotion |
| @yashar | 708,520 | Journalist | Politics, News, Culture |
| @MrScottEddy | 589,945 | Travel Expert | Travel, Hospitality, Brand Strategy |
| @Laurie_March | 454,372 | Remodeler | remodeling, producing, coffee |
| @SymoneDSanders | 421,338 | Political Commentator | Feminism, Nebraska, Author |
| @GeoRebekah | 413,413 | Scientist | Nat hazards, climate, COVID19 |
| @mabel_huertas | 365,904 | Periodista | News, Journalism, Broadcasting |
| @ChukaUmunna | 358,519 | Banking | ESG, Finance, Leadership |
| @MatthewACherry | 308,293 | Filmmaker | Film, Diversity, Creativity |
| @Nestle | 287,253 | Food Company | Food, Quality of Life, Generations |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,700
Followers With Bio
2,299
Followers Without Bio
79.1%
% With Bio
20.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed6,635
Combined Engagement
6,179
Total Likes
456
Total Retweets
1,327
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Nearly 2 out of 3 respondents now identify as belief driven buyers – a 13-point increase since 2017. https://t.co/FJDx7A8s7c #EarnedBrand https://t.co/QnaD28q4Rf
In Asia-Pacific, brands are more likely to reach consumers by taking a stand on cultural or societal issues. https://t.co/pTujUnJHbP via @RupenDesai #EarnedBrand
Brands that take a thoughtful and considerate stance on societal issues build stronger relationships with customers who are aligned with their values. https://t.co/FJDx7Aq3vM #EarnedBrand https://t.co/U86JhSD0ik
53% of respondents agree that brands can do more than government to solve social ills — and nearly half say that brands have better ideas. https://t.co/JfgLIMcvUO via @RichardWEdelman #EarnedBrand https://t.co/qmEv1UalUG
More than half of respondents worry that the food and beverage industry does not have a plan for producing enough food to keep up with the anticipated population surge over the next 20 years. #TrustBarometer
Key Insights & Takeaways
Nearly 2 out of 3 respondents now identify as belief driven buyers – a 13-point increase since 2017. In Asia-Pacific, brands are more likely to reach consumers by taking a stand on cultural or societal issues. Brands that take a thoughtful and considerate stance on societal issues build stronger relationships with customers who are aligned with their values.
Strengths
- + Established follower base of 92,766
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EdelmanPR reveals an growing Twitter presence with 92,766 followers. The account demonstrates a content-creator strategy, averaging 13.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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