WLBT 3 On Your Side

WLBT's tweets typically receive an average of 282 likes and 73 retweets, indicating a moderate level of audience interaction. The account's engagement is likely driven by its local relevance and community involvement.

The primary audience is residents of Mississippi, particularly those interested in local news and events. The account also attracts individuals who follow news tips and story ideas.

The account frequently highlights local celebrities and community events, which helps maintain interest and relevance. It emphasizes its role as a trusted news source, which strengthens its credibility and audience loyalty. WLBT also recognizes its own staff members, fostering a sense of community and internal pride.