WLBT 3 On Your Side
A leading source of local news and information for over 60 years. Have a story idea? Breaking news tip? Call our newsroom at (601) 960-4426
169,859
Followers
4,392
Following
182,635
Tweets
5.6
Avg Engagement
816
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WLBT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-01
- Verification:No
- Location:Jackson, MS
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:3.5
- Avg Retweets per Tweet:2.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsWLBT's tweets typically receive an average of 282 likes and 73 retweets, indicating a moderate level of audience interaction. The account's engagement is likely driven by its local relevance and community involvement.
3.5
Avg Likes/Tweet
2.1
Avg Retweets/Tweet
11,521
Total Likes
6,835
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
4
75th Percentile
869
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
91.6%
Original
0.6%
Replies
7.8%
Retweets
0.0%
Quotes
0.0%
Threads
0.9%
With Media
93.6%
With Links
2.8%
With #Tags
8.0%
With @Mentions
6.3%
With Emojis
140
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
77.2%
Weekday Posts
22.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 253 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of Mississippi, particularly those interested in local news and events. The account also attracts individuals who follow news tips and story ideas.
Below Average
Audience Quality
35.8%
Suspicion Index
54.0%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.3%
Empty Bio
59.6%
<10 Tweets
5.7%
Mass Following (>2K)
0.0%
New (<90 days)
64.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.3%
No URL
48.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,858,076
Total Potential Reach
3
Median Follower Reach
31
75th Percentile Reach
2.9%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
23.7%
Creators
11,826 accounts
16.7%
Consumers
8,372 accounts
59.6%
Dormant
29,802 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
211
Verified Followers
0.21% of total
7,959
Protected Accounts
7.88% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BeatsByAssassin | 2,261,413 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,235 | - | - |
| @USNavy | 1,679,199 | Military | Military, Navy, Defense |
| @SinghLions | 1,333,732 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,317,815 | Journalist | working, mom, journalist |
| @UlrichJvV | 1,150,637 | Activist | Digital media, Global development, Gardening and sustainability |
| @funder | 1,107,617 | Journalist | Politics, Journalism, Music |
| @SenRehmanMalik | 744,595 | Politician | Politics, Security, Writing |
| @SleepSkee | 710,013 | Musician | Music, Independent, Artist |
| @yashar | 705,050 | Journalist | Politics, News, Culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
34,505
Followers With Bio
66,493
Followers Without Bio
34.16%
% With Bio
65.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed2,712
Combined Engagement
1,643
Total Likes
1,069
Total Retweets
542
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
The Fresh Prince of Jackson! Will Smith visited Tougaloo College today to teach a workshop for filmmaking and film production 🎬 (Source: Whitney McDowell-Robinson) https://t.co/FQmZv8MkS2
Mississippi, with a population of just 3 million, will have more natives playing in the 2023 Super Bowl than any other state. https://t.co/JNm1c1sZRo
Congratulations to WLBT's own @MaggieWade! She won News Anchor of the Year at the Mississippi Association of Broadcasters Excellence in Broadcasting Awards. 🏆 https://t.co/AXwHsbu022
RT @crabblers: 9 years ago Myra Lewis disappeared from her family home in Madison County. This case is still open. Here’s an age-progressed…
RT @Q_Smith_: Mississippi will be represented VERY WELL in the Super Bowl!! Nine players are either from or played college ball in MS @WLBT…
Key Insights & Takeaways
The account frequently highlights local celebrities and community events, which helps maintain interest and relevance. It emphasizes its role as a trusted news source, which strengthens its credibility and audience loyalty. WLBT also recognizes its own staff members, fostering a sense of community and internal pride.
Strengths
- + Established follower base of 169,859
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WLBT reveals an growing Twitter presence with 169,859 followers. The account demonstrates a content-creator strategy, averaging 5.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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