BBC Radio WM

The account has an average of 240 likes and 38 retweets per tweet, indicating moderate engagement. The content often sparks interest and discussion, especially around local happenings and notable figures.

The audience is primarily local residents of the West Midlands interested in regional news and events. They are likely to be fans of local sports teams and culturally engaged citizens.

The account frequently highlights local events and figures, such as the Royal couple's visit and Steven Knight's comments on the Birmingham City takeover. It leverages local celebrities and sports figures to boost engagement and relevance. Content that ties into community and cultural aspects tends to perform well.