BBC Radio WM
The sound of the West Midlands on 95.6FM, DAB, Freeview 722 and BBC Sounds.
68,820
Followers
2,219
Following
75,477
Tweets
9.9
Avg Engagement
491
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @bbcwm's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-01
- Verification:Yes
- Location:Birmingham and Black Country
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.6
- Avg Retweets per Tweet:7.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 240 likes and 38 retweets per tweet, indicating moderate engagement. The content often sparks interest and discussion, especially around local happenings and notable figures.
2.6
Avg Likes/Tweet
7.3
Avg Retweets/Tweet
8,580
Total Likes
23,684
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
18,464
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.2%
Original
1.6%
Replies
5.2%
Retweets
1.0%
Quotes
0.0%
Threads
0.8%
With Media
98.8%
With Links
26.0%
With #Tags
40.2%
With @Mentions
6.2%
With Emojis
186
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.2%
Weekday Posts
11.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 169 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily local residents of the West Midlands interested in regional news and events. They are likely to be fans of local sports teams and culturally engaged citizens.
Average
Audience Quality
28.0%
Suspicion Index
37.9%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.1%
Empty Bio
40.8%
<10 Tweets
11.4%
Mass Following (>2K)
0.0%
New (<90 days)
50.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.0%
No URL
31.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,678,490
Total Potential Reach
18
Median Follower Reach
193
75th Percentile Reach
9.0%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.1%
Creators
4,107 accounts
18.2%
Consumers
1,817 accounts
40.8%
Dormant
4,076 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
68
Verified Followers
0.68% of total
933
Protected Accounts
9.33% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BBCNews | 15,141,663 | News Organization | News, features, analysis |
| @SinghLions | 1,327,762 | Restaurateur | Food, Travel, Influencer |
| @suziperry | 353,250 | Broadcaster | Animals, Broadcasting, Instinct |
| @danroan | 312,299 | Sports Journalist | Sports, Journalism, Podcasts |
| @mencap_charity | 212,721 | Charity | Support, Learning disability, Carers |
| @vegsoc | 164,971 | Advocacy | - |
| @BernardMarr | 138,201 | Futurist | Business, Tech, Data |
| @Red_Web_Design | 135,059 | Web Designer | Web design, SEO, Social media marketing |
| @Team4Nature | 115,904 | Conservation | nature conservation, community engagement, wildlife protection |
| @bbcwritersroom | 100,073 | Scriptwriter | script writing, opportunities, events |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,590
Followers With Bio
4,410
Followers Without Bio
55.9%
% With Bio
44.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed21,035
Combined Engagement
1,140
Total Likes
19,895
Total Retweets
4,207
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @BBCBreaking: Liz Truss to resign as UK prime minister after 45 days in office https://t.co/WdW4QyHMyl
RT @bbcpress: 🎉 Happy Centenary! We're 100 years young today 🎂 We're celebrating #BBC100 on TV, @BBCiPlayer, Radio and @BBCSounds! And to help you find all the centenary content, we've put together your ultimate guide to programming across the @BBC 📺🎧 Full info ➡️ https://t.co/
The Prince and Princess of Wales have arrived in Birmingham! The Royal couple will be meeting creative designers and artists in the Jewellery quarter & we spoke to some of the people meeting the Royals this morning. Listen: https://t.co/WaWq9bQfXc https://t.co/B9QsU4ga9a
Steven Knight on Birmingham City takeover: 'This is possibly the best thing to happen to Blues since I started supporting them.' We asked the Peaky Blinder's creator if he was involved in discussions @BCFC Listen to the chat with @RakeemOmar here - https://t.co/OYXPwFdNzh htt
RT @BBCBreaking: Police officer tried to punch through ice to save children and public jumped in to help after four fell into UK frozen lake https://t.co/yTuZo2j3yt
Key Insights & Takeaways
The account frequently highlights local events and figures, such as the Royal couple's visit and Steven Knight's comments on the Birmingham City takeover. It leverages local celebrities and sports figures to boost engagement and relevance. Content that ties into community and cultural aspects tends to perform well.
Strengths
- + Established follower base of 68,820
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @bbcwm reveals an growing Twitter presence with 68,820 followers. The account demonstrates a content-creator strategy, averaging 9.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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