HM Revenue & Customs

The account maintains a consistent level of engagement, with a high average number of likes and retweets. Verified accounts make up a small percentage of the followers, indicating a mix of public and private engagement.

The main audience includes businesses, employers, and individuals with tax-related queries. The content is tailored to provide clarity on complex tax processes and support initiatives.

The account frequently shares information about the Coronavirus Job Retention Scheme, indicating a focus on pandemic-related support. It uses links to additional resources, suggesting a preference for directing users to detailed information. Webinars and online services are highlighted, showing an emphasis on interactive and accessible support methods.