HM Revenue & Customs
Official news and information from HM Revenue & Customs. If you have a tax query, please tweet @HMRCcustomers https://linktr.ee/HMRCgovuk
406,790
Followers
63
Following
21,622
Tweets
357.6
Avg Engagement
1,373
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HMRCgovuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-01-22
- Verification:Yes
- Location:UK
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:8.6
- Avg Retweets per Tweet:349.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,239 tweetsThe account maintains a consistent level of engagement, with a high average number of likes and retweets. Verified accounts make up a small percentage of the followers, indicating a mix of public and private engagement.
8.6
Avg Likes/Tweet
349.0
Avg Retweets/Tweet
27,785
Total Likes
1,130,321
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
14
Median Retweets
49
75th Percentile
677,766
Top Tweet
0.88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.1%
Original
2.1%
Replies
30.9%
Retweets
0.9%
Quotes
0.0%
Threads
0.2%
With Media
70.3%
With Links
21.4%
With #Tags
33.5%
With @Mentions
33.3%
With Emojis
211
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
96.9%
Weekday Posts
3.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,002 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe main audience includes businesses, employers, and individuals with tax-related queries. The content is tailored to provide clarity on complex tax processes and support initiatives.
Average
Audience Quality
25.3%
Suspicion Index
32.0%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.1%
Empty Bio
28.4%
<10 Tweets
12.1%
Mass Following (>2K)
0.0%
New (<90 days)
50.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.4%
No URL
19.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51,957,424
Total Potential Reach
32
Median Follower Reach
170
75th Percentile Reach
6.2%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.0%
Creators
25,007 accounts
21.6%
Consumers
10,781 accounts
28.4%
Dormant
14,212 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,123
Verified Followers
1.11% of total
12,994
Protected Accounts
12.87% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,463 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Lord_Sugar | 5,203,199 | Entrepreneur | business, entrepreneurship, technology |
| @6BillionPeople | 2,036,005 | - | - |
| @zlj517 | 1,993,612 | Spokesman | Geopolitics, Diplomacy, Communication |
| @RishiSunak | 1,950,303 | Politician | Politics, Economics, Finance |
| @HasanIsmaik | 1,142,067 | Entrepreneur | writing, entrepreneurship, media |
| @ukhomeoffice | 1,046,865 | Government Agency | immigration, passports, counter-terrorism |
| @SABreakingNews | 950,585 | News Outlet | News, South Africa, Breaking |
| @segalink | 932,922 | Activist | Life, Leadership, Legacy |
| @MikeyWax | 857,605 | Musician | music, singer-songwriter, new single |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,277
Followers With Bio
45,721
Followers Without Bio
54.73%
% With Bio
45.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed886,682
Combined Engagement
0
Total Likes
886,682
Total Retweets
177,336
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The P…
RT @RoyalFamily: “Queen Elizabeth was a life well lived; a promise with destiny kept and she is mourned most deeply in her passing. That pr…
RT @trussliz: The whole country will be deeply concerned by the news from Buckingham Palace this lunchtime. My thoughts - and the thoughts…
RT @RoyalFamily: For the latest guidance on Mourning and how to sign our online book of condolence, please visit our website:
Key Insights & Takeaways
The account frequently shares information about the Coronavirus Job Retention Scheme, indicating a focus on pandemic-related support. It uses links to additional resources, suggesting a preference for directing users to detailed information. Webinars and online services are highlighted, showing an emphasis on interactive and accessible support methods.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 406,790
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HMRCgovuk reveals an well-established Twitter presence with 406,790 followers. The account demonstrates a content-creator strategy, averaging 357.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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