12 News
At 12News, we listen, we seek, and we solve for the people of #Arizona. News tip? [email protected] or call/text 602-444-1212. A TEGNA company.
235,966
Followers
8,313
Following
448,510
Tweets
8.0
Avg Engagement
1,571
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @12News's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-11-05
- Verification:No
- Location:Arizona, USA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.0
- Avg Retweets per Tweet:4.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement with an average of 282 likes and 46 retweets per tweet. The engagement rate appears to be consistent, suggesting a loyal and active follower base.
4.0
Avg Likes/Tweet
4.0
Avg Retweets/Tweet
12,908
Total Likes
12,965
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
2,282
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
79.7%
Original
0.1%
Replies
19.0%
Retweets
1.2%
Quotes
0.0%
Threads
0.7%
With Media
87.0%
With Links
6.1%
With #Tags
19.2%
With @Mentions
13.1%
With Emojis
148
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.0%
Weekday Posts
18.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 618 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely residents of Arizona who are interested in local news, politics, and social issues. The account also attracts individuals who follow state-level developments and public policy discussions.
Average
Audience Quality
31.3%
Suspicion Index
42.7%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.3%
Empty Bio
43.8%
<10 Tweets
7.8%
Mass Following (>2K)
0.0%
New (<90 days)
63.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.9%
No URL
33.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,074,004
Total Potential Reach
8
Median Follower Reach
60
75th Percentile Reach
3.9%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.0%
Creators
18,010 accounts
20.2%
Consumers
10,098 accounts
43.8%
Dormant
21,892 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
409
Verified Followers
0.4% of total
10,019
Protected Accounts
9.92% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,330 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,034,457 | - | - |
| @zlj517 | 1,985,329 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SNFonNBC | 1,182,418 | Sports Broadcaster | Football, NFL, Primetime |
| @AZCardinals | 1,144,378 | Sports Team | Football, Content Creation, Humor |
| @funder | 1,106,916 | Journalist | Politics, Journalism, Music |
| @NBCOlympics | 1,082,425 | Sports Media | Olympics, Paralympics, Coverage |
| @CSuiteConfess | 1,003,037 | Executive Coach | #MeToo, Executives, Navigating |
| @StartupPro | 981,480 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @donwinslow | 933,410 | Author | books, writing, reading |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
40,373
Followers With Bio
60,618
Followers Without Bio
39.98%
% With Bio
60.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed4,193
Combined Engagement
1,668
Total Likes
2,525
Total Retweets
839
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
RT @Suns: Kevin Durant is expected to make his Phoenix Suns debut tomorrow in Charlotte.
ICYMI: Former Arizona governor candidate Kari Lake may face jail time for a tweet she posted containing state voter signatures, an election expert said. https://t.co/MM5YOhpwla
On Friday, Governor Katie Hobbs will sign an executive order safeguarding natural and protective hairstyles from discrimination. For many in the Valley, the news is a welcomed relief. https://t.co/Y5HR3C12dH
Two of the bills Gov. Katie Hobbs rejected Monday involved firearms and public schools. https://t.co/jquw6O7T6L
UPDATE: The Scottsdale gallery owner caught on video insulting Native American dancers is facing three charges of disorderly conduct, police said this morning. https://t.co/B3hnwVPJJZ
Key Insights & Takeaways
The account frequently shares news about Arizona politics and state-level policies. It emphasizes current events and public interest issues, such as voter rights and natural hairstyles. The content often includes links to additional information or related articles.
Strengths
- + Established follower base of 235,966
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @12News reveals an growing Twitter presence with 235,966 followers. The account demonstrates a content-creator strategy, averaging 8.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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