3AW Melbourne
Melbourne's #1 radio station. Follow us for breaking news + live updates. We love to hear from YOU. Footy? Go to @3AWisFootball.
152,082
Followers
15,519
Following
107,884
Tweets
20.7
Avg Engagement
1,146
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @3AW693's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-10
- Verification:No
- Location:Melbourne
Data Summary
- Tweets Analyzed:3,223
- Avg Likes per Tweet:17.4
- Avg Retweets per Tweet:3.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,223 tweetsThe account maintains a high level of engagement with an average of 1,461 likes and 197 retweets per tweet. Its content often sparks discussion and debate among followers.
17.4
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
56,041
Total Likes
10,561
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
9
75th Percentile
4,157
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.3%
Original
1.4%
Replies
16.6%
Retweets
0.8%
Quotes
0.0%
Threads
0.2%
With Media
92.5%
With Links
3.0%
With #Tags
17.1%
With @Mentions
12.7%
With Emojis
105
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
89.7%
Weekday Posts
10.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,223 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 535 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,223 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely residents of Melbourne and followers of news and current affairs. The account also attracts sports enthusiasts due to its football-related content.
Average
Audience Quality
32.1%
Suspicion Index
45.1%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.7%
Empty Bio
45.0%
<10 Tweets
8.6%
Mass Following (>2K)
0.0%
New (<90 days)
62.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.4%
No URL
34.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
40,764,296
Total Potential Reach
9
Median Follower Reach
69
75th Percentile Reach
4.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.1%
Creators
17,534 accounts
19.9%
Consumers
9,941 accounts
45.0%
Dormant
22,525 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
258
Verified Followers
0.26% of total
7,590
Protected Accounts
7.52% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,544 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BeatsByAssassin | 2,261,305 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,193 | - | - |
| @soledadobrien | 1,317,904 | Journalist | working, mom, journalist |
| @janoskians | 1,102,848 | Entertainers | Comedy, Pranks, Entertainment |
| @LeBronJames | 1,008,838 | - | - |
| @SleepSkee | 709,974 | Musician | Music, Independent, Artist |
| @PleasureEllis | 685,166 | Entertainer | Music, Transformation, Celebration |
| @SkyNewsAust | 658,147 | News Outlet | News, Views, iHeartRadio |
| @IamMzilikazi | 547,596 | Musician | Pan-African music, Album, Rise |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
38,839
Followers With Bio
62,158
Followers Without Bio
38.46%
% With Bio
61.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,223 analyzed11,691
Combined Engagement
10,552
Total Likes
1,139
Total Retweets
2,338
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Daniel Andrews says George Pell will not get a state funeral in Victoria.
Hinch did NOT hold back, saying there should be "all hell to pay" if Pell is given a state funeral. https://t.co/D2S9PGkfHg
"Think of all the things we could be spending that money on, where it would be better spent — recruiting more police officers, improving our ambulance service, improving our hospitals." https://t.co/ZtZVU028WE
"It is slippery, it is unnecessary and it makes you think what else are they cutting out of their transcripts?" — Neil Mitchell https://t.co/VUcR9mgqcC
Tom Elliott says Lidia Thorpe needs to quit politics completely. #auspol https://t.co/g3ynJusp0o
Key Insights & Takeaways
The account frequently covers political and public figures, highlighting controversial topics and public sentiment. It uses a mix of news reporting and opinion-based content to drive engagement and conversation. The account emphasizes community interaction, encouraging followers to share their views and participate in discussions.
Strengths
- + Established follower base of 152,082
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @3AW693 reveals an growing Twitter presence with 152,082 followers. The account demonstrates a content-creator strategy, averaging 20.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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