3M
The official Twitter account for 3M. We unlock the power of people, ideas, and science to reimagine what's possible. #LifeWith3M
1,337,707
Followers
4,707
Following
13,550
Tweets
22.1
Avg Engagement
1,311
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @3M's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2011-09-22
- Verification:No
- Location:St Paul, MN
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:15.3
- Avg Retweets per Tweet:6.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a steady level of engagement with an average of 1,675 likes and 551 retweets per tweet. Its content often sparks interest and discussion, especially around DIY solutions and scientific validation.
15.3
Avg Likes/Tweet
6.8
Avg Retweets/Tweet
49,700
Total Likes
22,211
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
4
75th Percentile
13,596
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
16.7%
Original
76.5%
Replies
4.6%
Retweets
2.3%
Quotes
0.0%
Threads
0.7%
With Media
55.3%
With Links
18.3%
With #Tags
87.9%
With @Mentions
8.8%
With Emojis
208
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.59
Reply/Original Ratio
0.5
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.3%
Weekday Posts
0.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 148 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes professionals, educators, and the general public interested in science, technology, and sustainability. It also targets healthcare workers and educators due to its focus on pandemic response and classroom solutions.
Average
Audience Quality
25.5%
Suspicion Index
26.2%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.5%
Empty Bio
25.3%
<10 Tweets
19.8%
Mass Following (>2K)
0.0%
New (<90 days)
52.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.0%
No URL
17.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
72,659,639
Total Potential Reach
48
Median Follower Reach
225
75th Percentile Reach
7.8%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.2%
Creators
27,076 accounts
20.6%
Consumers
10,280 accounts
25.3%
Dormant
12,644 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,158
Verified Followers
1.16% of total
11,686
Protected Accounts
11.69% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Forbes | 18,858,123 | Media | entrepreneurship, business, money |
| @JohnCena | 14,105,271 | Wrestler | Wrestling, Motivation, Self-promotion |
| @StationCDRKelly | 5,271,960 | Astronaut | Space, Endurance, Stars |
| @altonbrown | 4,397,418 | Chef | Cooking, Science, Humor |
| @awscloud | 2,153,511 | Cloud Computing | Cloud computing, technology, support |
| @6BillionPeople | 2,037,110 | - | - |
| @KameronBennett | 1,809,405 | DJ | Music, DJing, Booking |
| @katiecouric | 1,688,270 | Journalist | Journalism, Cancer Research, Podcasting |
| @PopSci | 1,554,803 | Science communication | Science, Tech, DIY |
| @AnnCurry | 1,397,615 | Journalist | Journalism, TedTalk, Future |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
62,637
Followers With Bio
37,363
Followers Without Bio
62.64%
% With Bio
37.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed29,851
Combined Engagement
20,941
Total Likes
8,910
Total Retweets
5,970
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
In the U.S., we are producing 35 million respirators per month. More than 500,000 respirators are on the way to two of the more critically impacted areas, New York and Seattle, with arrivals expected starting tomorrow. Read full statement here: https://t.co/V0mmrjSCFG 3/3
Duct tape, air filters & a box fan. This #DIY movement caught the eye of 3M scientists & after testing, the results are clear: the #CorsiRosenthalBox works! Thank you, @JimRosenthal4 & @CorsIAQ for your relentless advocacy for clean indoor air. https://t.co/rpCCfI9z5l
To fight #COVID19 & support healthcare workers, we have doubled our global output of N95 respirators to an annual rate of over 1.1 billion per year, or nearly 100 million per month. Read more: https://t.co/CkglKW0zlR https://t.co/yhJZzOlB72
The #CorsiRosenthalBox movement continues to take classrooms by storm, and we can confidently say that this #DIY air purifier works! Tested by 3M scientists, Corsi-Rosenthal Boxes are proven to capture unwanted airborne particles. 🦠 Show us your DIY CR Box in the comments below!
RT @UN_Women: Happy #WomenInScience Day! Let’s smash stereotypes, defy gender bias and defeat discrimination that holds women and girls ba…
Key Insights & Takeaways
The account emphasizes collaboration between communities and scientists to address global challenges. It highlights the importance of innovation in everyday solutions like DIY air purifiers. It leverages scientific validation to build trust and credibility in its initiatives.
Strengths
- + Established follower base of 1,337,707
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @3M reveals an growing Twitter presence with 1,337,707 followers. The account demonstrates a conversation-first approach, averaging 22.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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