3M News + Public Policy
The official Twitter handle for @3M company news and public policy.
201,864
Followers
618
Following
4,512
Tweets
10.9
Avg Engagement
698
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @3MNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-01
- Verification:No
- Location:St. Paul, Minn.
Data Summary
- Tweets Analyzed:3,169
- Avg Likes per Tweet:5.7
- Avg Retweets per Tweet:5.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,169 tweetsAverage likes and retweets indicate moderate engagement, with a focus on informative and timely updates. The content is well-received, suggesting relevance to the audience.
5.7
Avg Likes/Tweet
5.2
Avg Retweets/Tweet
18,080
Total Likes
16,551
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
1,480
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.2%
Original
1.2%
Replies
26.6%
Retweets
1.0%
Quotes
0.0%
Threads
0.3%
With Media
88.0%
With Links
59.0%
With #Tags
58.8%
With @Mentions
0.4%
With Emojis
124
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.3%
Weekday Posts
9.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,169 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 844 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,169 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes stakeholders, customers, and the public interested in 3M's operations and policies. It also reaches government and industry professionals due to its policy-related content.
Average
Audience Quality
24.9%
Suspicion Index
29.1%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.0%
Empty Bio
28.0%
<10 Tweets
18.0%
Mass Following (>2K)
0.0%
New (<90 days)
42.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.4%
No URL
14.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42,394,159
Total Potential Reach
58
Median Follower Reach
208
75th Percentile Reach
5.7%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.8%
Creators
21,414 accounts
29.2%
Consumers
14,599 accounts
28.0%
Dormant
13,987 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
177
Verified Followers
0.18% of total
10,979
Protected Accounts
10.87% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CNBC | 5,114,273 | News Outlet | Business, worldwide, news |
| @MCHammer | 3,180,969 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @amyklobuchar | 2,042,889 | Politician | Politics, Minnesota, Legislation |
| @6BillionPeople | 2,033,776 | - | - |
| @zlj517 | 1,985,172 | Spokesman | Geopolitics, Diplomacy, Communication |
| @KameronBennett | 1,817,699 | DJ | Music, DJing, Booking |
| @3M | 1,351,836 | Innovation | Innovation, Science, Impact |
| @Benioff | 1,083,831 | Entrepreneur | technology, philanthropy, leadership |
| @Nnauye_Nape | 960,819 | Politician | Politics, Leadership, Change |
| @themotleyfool | 879,131 | Finance | Investing, Financial Education, Stock Market |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,279
Followers With Bio
48,718
Followers Without Bio
51.76%
% With Bio
48.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,169 analyzed4,764
Combined Engagement
2,421
Total Likes
2,343
Total Retweets
953
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
https://t.co/tp1glgez3k
.@3M responds to Defense Production Act order. https://t.co/3K7etbkpIG https://t.co/ysQnq8MEh9
RT @CNBC: “The narrative that we aren’t doing everything we can as a company is just not true,” 3M CEO Mike Roman says, after President Tru…
RT @business: 3M pushes back against Trump request to halt exports of protective face masks, citing humanitarian concerns https://t.co/jzhs…
3M announces partnership with @Ford to increase the production of @3M’s powered air purifying respirators, helping to meet the surge in demand for personal protective equipment due to the #COVID19 outbreak. More details here: https://t.co/3qHomUXVHP
Key Insights & Takeaways
The account frequently shares updates on government actions and regulatory responses, indicating a focus on compliance and public communication. Partnerships and collaborations, such as with Ford, highlight strategic business initiatives and market expansion efforts. Content is primarily informative and news-driven, with an emphasis on corporate responsibility and operational updates.
Strengths
- + Established follower base of 201,864
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @3MNews reveals an growing Twitter presence with 201,864 followers. The account demonstrates a content-creator strategy, averaging 10.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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