University of Aberdeen
Est. 1495. News, research and study opportunities from the University of Aberdeen. We RT to share, not to endorse.
75,615
Followers
3,593
Following
14,609
Tweets
19.2
Avg Engagement
805
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @aberdeenuni's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-09
- Verification:No
- Location:Aberdeen, Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:14.6
- Avg Retweets per Tweet:4.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account shows moderate engagement, with an average of 574 likes and 137 retweets per tweet. While the engagement is not exceptionally high, it reflects a consistent level of interaction with the audience.
14.6
Avg Likes/Tweet
4.6
Avg Retweets/Tweet
47,469
Total Likes
14,889
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
20
75th Percentile
2,732
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.4%
Original
14.0%
Replies
3.0%
Retweets
2.5%
Quotes
0.0%
Threads
1.2%
With Media
91.1%
With Links
33.4%
With #Tags
27.5%
With @Mentions
8.2%
With Emojis
247
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.82
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 99 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, academics, and history enthusiasts interested in the university's research and events. The content also appeals to the general public with its focus on cultural and historical significance.
Average
Audience Quality
23.3%
Suspicion Index
25.5%
Low-Quality %
49
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.7%
Empty Bio
29.2%
<10 Tweets
15.3%
Mass Following (>2K)
0.0%
New (<90 days)
44.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.6%
No URL
20.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,498,195
Total Potential Reach
49
Median Follower Reach
233
75th Percentile Reach
7.5%
>1K followers
0.9%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.0%
Creators
4,800 accounts
22.8%
Consumers
2,275 accounts
29.2%
Dormant
2,925 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
59
Verified Followers
0.59% of total
1,061
Protected Accounts
10.61% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,855 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ScotParl | 173,714 | Government | politics, government, Scotland |
| @J_A_C_S | 130,887 | Chemistry | Chemistry, Research, News |
| @CreativeScots | 96,430 | Arts Funding | arts, screen, creative industries |
| @Adamitv | 89,657 | Journalist | Current Affairs, Activism, Social Media |
| @Mr_Georgez | 73,227 | Chemist | Gaming, Chemistry, Telecom |
| @husseinshoboksh | 69,987 | Writer | Technology, Entrepreneurship, Innovation |
| @Scotswoman06 | 68,416 | - | - |
| @thestudentroom | 65,934 | Education | Studying, Advice, Support |
| @george_shepherd | 63,609 | Marketing Consultant | Advertising, Marketing, Brand |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,926
Followers With Bio
3,074
Followers Without Bio
69.26%
% With Bio
30.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,675
Combined Engagement
4,636
Total Likes
1,039
Total Retweets
1,135
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
We were honoured to welcome Her Majesty The Queen Consort to our Science Teaching Hub today, to mark her 10th year as University Chancellor. Her Majesty met with students, staff & local schoolchildren during her tour of the facility, which opened last year https://t.co/uV0z2Y
1/ The University of Aberdeen is to return a Benin bronze, the first-ever fully repatriated to Nigeria by a museum. The University announced it would return the sculpture more than 125 years after it was looted by British forces. https://t.co/ZhZlkM2vXU
Was this spectacular Aberdeenshire hillfort once home to 4,000 people? University archaeologists have found evidence that Tap O' Noth was one of Britain's largest ancient settlements @northernpicts @HistEnvScot #rhynie https://t.co/DTxiL0YAk0
"Breathe in and hud yer breath" the University of Aberdeen's new MRI scanner can issue instructions to patients in 17 languages - including North-East Scots, or Doric as it's often called locally. Patients say it helps put them at ease. https://t.co/1xD7Fzr3c4 https://t.co/lMVzJh
Let it snow, let it snow! Our Old Aberdeen campus is looking stunning under a blanket of snow ☃️ https://t.co/Q4awJ0AZLM
Key Insights & Takeaways
The account frequently highlights high-profile events and historical milestones, which likely contribute to its credibility and visibility. Content related to repatriation and archaeological discoveries resonates with public interest in cultural heritage and academic research. The use of verified accounts and official announcements reinforces the account's authority and trustworthiness.
Strengths
- + Established follower base of 75,615
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @aberdeenuni reveals an growing Twitter presence with 75,615 followers. The account demonstrates a content-creator strategy, averaging 19.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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