Acas

Acas

@acasorguk

Workplace experts providing free impartial information and advice to Small Businesses, Employers, and Employees. #MakingWorkingLifeBetter

Great Britain https://www.acas.org.uk/ Joined 2009-04-29 Date of Analysis: Dec 16, 2025

120,704

Followers

990

Following

21,967

Tweets

10.0

Avg Engagement

516

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @acasorguk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-29
  • Verification:No
  • Location:Great Britain

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:4.3
  • Avg Retweets per Tweet:5.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

The account has moderate engagement with an average of 338 likes and 77 retweets per tweet. Verified accounts make up 0.4% of the followers, indicating a mix of personal and professional audiences.

4.3

Avg Likes/Tweet

5.7

Avg Retweets/Tweet

13,919

Total Likes

18,607

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

10

75th Percentile

1,922

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

58.2%

Original

32.0%

Replies

5.5%

Retweets

4.3%

Quotes

0.0%

Threads

0.0%

With Media

85.5%

With Links

57.6%

With #Tags

49.3%

With @Mentions

9.5%

With Emojis

203

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.55

Reply/Original Ratio

0.78

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

99.9%

Weekday Posts

0.1%

Weekend Posts

Top Hashtags

#mentalhealth (346) #smes (174) #hr (109) #businessowners (107) #employmentlaw (97) #menopause (88) #sme (80) #stress (57) #business (55) #workplace (53)

Most Mentioned

@beisgovuk (67) @jdennis_acas (59) @acasorguk (47) @dixgill (33) @adrianwakeling (22) @bizsupportgovuk (20) @claremchapman (19) @cipd (18) @hmrcgovuk (17) @francoisewooll1 (15)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,889 (58%)
Replies 1,039 (32%)
Retweets 179 (6%)
Quote Tweets 140 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 179 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes small businesses, employers, and employees seeking reliable information. The content is tailored to support workplace inclusivity and employee well-being.

Good

Audience Quality

18.1%

Suspicion Index

22.3%

Low-Quality %

114

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.6%

Empty Bio

13.0%

<10 Tweets

17.2%

Mass Following (>2K)

0.0%

New (<90 days)

30.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.0%

No URL

7.1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

51,270,285

Total Potential Reach

114

Median Follower Reach

386

75th Percentile Reach

11.2%

>1K followers

0.8%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

66.7%

Creators

33,351 accounts

20.3%

Consumers

10,157 accounts

13.0%

Dormant

6,492 accounts

218

Verified Followers

0.44% of total

10.2%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,619) United Kingdom (1,177) London (1,096) England, United Kingdom (1,003) UK (610) Scotland, United Kingdom (394) Manchester, England (376) Glasgow, Scotland (361) North West, England (307) Wales, United Kingdom (241)

360

Verified Followers

0.36% of total

12,972

Protected Accounts

12.84% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,225 Wrestler Wrestling, Motivation, Self-promotion
@6BillionPeople 2,032,990 - -
@ThuliMadonsela3 1,741,074 Advocate Social Justice, Advocate, Governance
@LeBronJames 1,010,294 - -
@KevinandTrevor 696,599 - -
@paul_steele 647,172 Travel Blogger Travel, hiking, photography
@TayeDiggs 646,772 Actor acting, chocolate, hosting
@MelissaJoanHart 630,724 Actress Family, Acting, Motherhood
@IamMzilikazi 547,695 Musician Pan-African music, Album, Rise
@djkingassassin 472,044 DJ Music, Club, Producer

Top Keywords in Follower Bios

views (6,659) love (3,626) life (3,184) business (3,118) health (2,607) mum (2,461) hr (2,406) manager (2,136) work (1,976) support (1,951)

Top Hashtags in Follower Bios

#hr (264) #recruitment (150) #fbpe (132) #mentalhealth (123) #nhs (115) #business (96) #leadership (84) #gtto (84) #wellbeing (80) #training (79)

66,836

Followers With Bio

34,159

Followers Without Bio

66.18%

% With Bio

33.82%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

6,754

Combined Engagement

2,359

Total Likes

4,395

Total Retweets

1,351

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

80%

With @Mentions

40%

With Links

Topical Analysis:

Workplace Inclusivity Employee Well-Being Carers' Support Long Covid Awareness Small Business Guidance

Key Insights & Takeaways

The account emphasizes the importance of pronouns in creating an inclusive workplace. It highlights the challenges faced by carers balancing childcare and caregiving responsibilities. It raises awareness about the unpredictable nature of Long Covid symptoms and their impact on employees.

Strengths

  • + Established follower base of 120,704
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @acasorguk reveals an growing Twitter presence with 120,704 followers. The account demonstrates a content-creator strategy, averaging 10.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025