Accor Group
Welcome to our Group's official newsroom, where you can follow #Accor hospitality news in real time. For inquiries about hotel stays, please contact @all
52,875
Followers
754
Following
13,166
Tweets
9.4
Avg Engagement
484
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Accor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-28
- Verification:No
- Location:Paris (France)
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with an average of 2,243 likes and 97 retweets per tweet. The content is well-received, indicating a strong connection with its audience.
8.7
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
28,319
Total Likes
2,131
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
7,096
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.5%
Original
82.5%
Replies
2.2%
Retweets
2.8%
Quotes
0.0%
Threads
0.1%
With Media
64.1%
With Links
17.1%
With #Tags
90.3%
With @Mentions
12.5%
With Emojis
241
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.59
Reply/Original Ratio
1.28
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.0%
Weekday Posts
5.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 71 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes travelers, hospitality professionals, and media outlets interested in industry news. The account also targets environmentally conscious consumers due to its sustainability initiatives.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
64
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.5%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,680,227
Total Potential Reach
64
Median Follower Reach
294
75th Percentile Reach
10.2%
>1K followers
1.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,064
Protected Accounts
10.64% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,143 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,325,798 | Restaurateur | Food, Travel, Influencer |
| @PleasureEllis | 678,879 | Entertainer | Music, Transformation, Celebration |
| @OsmarTerra | 578,713 | Politician | Medicine, Social Development, Politics |
| @Paris2024 | 385,492 | Event Organizer | Olympics, Paralympics, Paris |
| @EvanKirstel | 350,259 | Tech Influencer | Tech, B2B, Social media |
| @apollineWakeUp | 311,374 | Journalist | News, Morning Show, TV |
| @EsportsPUBGM | 298,594 | Esports | Esports, PUBG, Mobile |
| @lauhaim | 295,390 | Foreign Correspondent | Foreign Affairs, Journalism, Politics |
| @KevinWeekes | 294,996 | Broadcaster | Hockey, Broadcasting, Apparel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,524
Followers With Bio
3,476
Followers Without Bio
65.24%
% With Bio
34.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed21,701
Combined Engagement
20,873
Total Likes
828
Total Retweets
4,340
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
#Accor is committed to showcase France, a major destination in the upcoming years 👀 with key sports events such as #Rugby World Cup and #Paris2024 Olympic & Paralympic Games ➡️
#Thread Our Chairman & CEO, #SébastienBazin, gives an inspiring speech in @HospitalityON's column. #Hospitality is a #lifestyle, a true art de vivre. Throughout the history of humanity, hospitality grounds have always been about taking care of others. https://t.co/ZGWa8pM5Q
Our partnership with @TooGoodToGo_UK & @TooGoodToGo_Fr reaches 5 years! Until May 2021, 467,000 magic bags were saved, equal to 1,253 flights from Paris to New York. Our aim is to continue #foodsaving & encourage all our hotels to fight climate change. #accor #zerowaste h
We are thrilled to have participated in the 43rd Annual @nyuniversity International Hospitality Industry Investment Conference. #Accor CEO, #SebastienBazin, has met with other major industry players. https://t.co/agdcUDNhwB
Accor is at the @nyuhospitality conference! 🎙️ For 3 days, 8 key representatives from Accor & #Ennismore, including our Chairman and CEO #SebastienBazin, will speak about the future of hospitality. #staytuned and follow their contribution!
Key Insights & Takeaways
The account emphasizes France as a major destination for upcoming events, highlighting its strategic focus on tourism and major sporting events. It showcases leadership and thought leadership through CEO speeches and industry columns, reinforcing brand authority. Sustainability is a key theme, with long-term partnerships and environmental impact metrics being shared regularly.
Strengths
- + Established follower base of 52,875
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Accor reveals an growing Twitter presence with 52,875 followers. The account demonstrates a conversation-first approach, averaging 9.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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