Auckland Council
News & updates from Auckland Council. We're here 8am-5pm Mon to Fri. After hours? Call 09 301 0101. For urgent flooding issues and assistance: 0800 22 22 00.
113,905
Followers
5,208
Following
29,728
Tweets
5.9
Avg Engagement
378
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AklCouncil's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-11-14
- Verification:Yes
- Location:Auckland
Data Summary
- Tweets Analyzed:3,212
- Avg Likes per Tweet:2.4
- Avg Retweets per Tweet:3.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,212 tweetsThe account sees moderate engagement with an average of 86 likes and 18 retweets per tweet. The content is designed to encourage interaction and community involvement.
2.4
Avg Likes/Tweet
3.4
Avg Retweets/Tweet
7,807
Total Likes
11,050
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
3,768
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
31.4%
Original
59.7%
Replies
8.3%
Retweets
0.6%
Quotes
0.0%
Threads
1.0%
With Media
45.5%
With Links
23.0%
With #Tags
74.3%
With @Mentions
18.2%
With Emojis
211
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.9
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.5%
Weekday Posts
12.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,212 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 265 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,212 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Auckland residents, local businesses, and stakeholders interested in municipal updates. The account also reaches out to those needing urgent assistance or information.
Below Average
Audience Quality
37.0%
Suspicion Index
56.0%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.6%
Empty Bio
63.1%
<10 Tweets
2.9%
Mass Following (>2K)
0.0%
New (<90 days)
69.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.8%
No URL
52.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,338,213
Total Potential Reach
2
Median Follower Reach
18
75th Percentile Reach
2.1%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.5%
Creators
2,151 accounts
15.4%
Consumers
1,537 accounts
63.1%
Dormant
6,312 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
32
Verified Followers
0.32% of total
968
Protected Accounts
9.68% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @WeDontHaveTime | 131,727 | Climate Activist | climate solutions, tree planting, review platform |
| @hiphongkong | 80,881 | Lifestyle influencer | Hong Kong, Life, Happenings |
| @Breakfaston1 | 54,372 | TV Hosts | News, Morning Show, TV Broadcasting |
| @BloombergCities | 41,591 | - | - |
| @CreateTheRipple | 35,525 | - | - |
| @jacknordin72 | 25,381 | - | - |
| @mapmakerdavid | 25,143 | - | - |
| @aspen_lindsay | 15,443 | - | - |
| @jc76 | 13,702 | - | - |
| @coughlthom | 13,492 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,040
Followers With Bio
5,960
Followers Without Bio
40.4%
% With Bio
59.6%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,212 analyzed6,420
Combined Engagement
296
Total Likes
6,124
Total Retweets
1,284
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @NZcivildefence: TSUNAMI WARNING issued following Kermadecs earthquake. People near coast from the BAY OF ISLANDS to WHANGAREI, from MATATA to TOLAGA BAY, and GREAT BARRIER ISLAND must MOVE IMMEDIATELY to nearest high ground, out of all tsunami evacuation zones, or as far inla
RT @NZcivildefence: We have issued a TSUNAMI WARNING for New Zealand coastal areas following the magnitude 8.1 earthquake near KERMADEC ISLANDS REGION. There is a LAND and MARINE TSUNAMI THREAT. An EMA will be issued to areas under land and marine tsunami threat.
RT @NZcivildefence: GNS Science has advised that the largest waves have now passed, and therefore the threat level is now downgraded to a Beach and Marine threat for all areas which were previously under Land and Marine threat. All people who evacuated can now return.
RT @covid19nz: COVID-19 ALERT LEVEL UPDATE From 11:59pm tonight, Auckland moves to Alert Level 3 and the rest of New Zealand moves to Alert Level 2. The measures will remain in place for three days until midnight Wednesday. https://t.co/P3FVsCun9j
Our team are Aucklanders just like you, and they deserve to be treated with respect. Please remember, there’s no excuse for abuse. #NoExcuseAKL
Key Insights & Takeaways
The account uses a mix of official announcements and relatable, engaging content to maintain audience interest. It emphasizes community values and public service, which helps build trust and credibility. The inclusion of local themes and events highlights the council's role in shaping the city's future.
Strengths
- + Established follower base of 113,905
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AklCouncil reveals an growing Twitter presence with 113,905 followers. The account demonstrates a conversation-first approach, averaging 5.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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