Aldi Ireland
Welcome to the official Twitter account of Aldi Ireland. Follow us for the latest Aldi news, offers, competitions and help with your customer service questions.
129,512
Followers
1,226
Following
32,300
Tweets
9.7
Avg Engagement
213
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Aldi_Ireland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-03-07
- Verification:Yes
- Location:Ireland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:1.0
- Followers Analyzed:7,103
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with average likes and retweets per tweet. It uses hashtags and multimedia to boost interaction and visibility.
8.7
Avg Likes/Tweet
1.0
Avg Retweets/Tweet
28,147
Total Likes
3,312
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
2,541
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.9%
Original
66.2%
Replies
0.6%
Retweets
8.4%
Quotes
0.0%
Threads
0.1%
With Media
37.1%
With Links
12.9%
With #Tags
71.0%
With @Mentions
21.7%
With Emojis
150
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.66
Reply/Original Ratio
15.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 18 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 7,103 followersThe primary audience is Irish customers interested in Aldi's products, promotions, and events. It also includes those following for customer service updates and community-related news.
Below Average
Audience Quality
35.1%
Suspicion Index
54.4%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.1%
Empty Bio
53.5%
<10 Tweets
5.8%
Mass Following (>2K)
0.0%
New (<90 days)
64.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.0%
No URL
43.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,106,686
Total Potential Reach
6
Median Follower Reach
49
75th Percentile Reach
2.8%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.5%
Creators
2,026 accounts
18.0%
Consumers
1,275 accounts
53.5%
Dormant
3,802 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
111
Verified Followers
0.11% of total
12,137
Protected Accounts
12.02% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @WWESheamus | 4,794,559 | Wrestler | WWE, Sheamus, Celtic Warrior |
| @IrishRugby | 842,790 | Sports | Rugby, Ireland, Official |
| @ITVX | 773,982 | Streaming Service | Streaming, Launching, Support |
| @theoHOfficial_ | 548,833 | Influencer | Beauty, Wellness, Healthcare |
| @JOEdotie | 502,678 | Media | Sports, News, Entertainment |
| @amyhuberman | 473,538 | Actress | Actress, Author, Hopscotch |
| @THE_THEO_FORD | 469,755 | - | - |
| @NickyByrne | 411,264 | Entertainer | Dad, Husband, Westlife |
| @Paul_OConnell | 340,717 | Rugby Player | Rugby, Ireland, Lions |
| @TodayFM | 314,518 | Radio Station | Music, Ireland, Radio |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
40,403
Followers With Bio
60,595
Followers Without Bio
40.0%
% With Bio
60.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed7,501
Combined Engagement
6,128
Total Likes
1,373
Total Retweets
1,500
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Our Tullamore store will close today between 4 - 5pm in a mark of respect for Ashling Murphy and her family. Our thoughts are with them at this time.
Will Ebanana Scrooge discover his Christmas spirit? #AldiAmazingChristmas #KevinTheCarrot https://t.co/Kv1IdixXR4
The Golden Egg is full to the brim with Aldi Gift Cards. €1000 to be precise! 🐣 Retweet to be in with a chance of winning Keep an eye out & follow us on all our social channels this week for more ways to enter! #AldiGrandEgg https://t.co/36lMGzQVNK
Nothing like an Irish gent😍 https://t.co/UxV8KSi3UU
A football team, a Christmas Carrot and... a missed flight? #KevinTheCarrot https://t.co/w0RcCmVpAU
Key Insights & Takeaways
The account uses emotional storytelling to connect with customers, such as the tribute to Ashling Murphy. It leverages seasonal themes like Christmas to create engaging and shareable content. Promotional content is balanced with customer service and community-focused updates.
Strengths
- + Established follower base of 129,512
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Aldi_Ireland reveals an growing Twitter presence with 129,512 followers. The account demonstrates a conversation-first approach, averaging 9.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access