All Blacks

All Blacks

@AllBlacks

The official home of the All Blacks on Twitter.

New Zealand Joined 2009-03-10 Date of Analysis: Dec 16, 2025

1,084,701

Followers

643

Following

48,252

Tweets

761.1

Avg Engagement

4,103

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @AllBlacks's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-03-10
  • Verification:No
  • Location:New Zealand

Data Summary

  • Tweets Analyzed:3,238
  • Avg Likes per Tweet:681.9
  • Avg Retweets per Tweet:79.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,238 tweets

The account consistently receives high average likes and retweets, indicating strong fan interaction. Its content is well-received, with a mix of celebratory and supportive messages driving engagement.

681.9

Avg Likes/Tweet

79.2

Avg Retweets/Tweet

2,208,065

Total Likes

256,329

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

337

Median Likes

29

Median Retweets

716

75th Percentile

194,454

Top Tweet

0.7

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

92.1%

Original

3.2%

Replies

1.6%

Retweets

3.1%

Quotes

0.0%

Threads

0.3%

With Media

74.5%

With Links

51.0%

With #Tags

34.4%

With @Mentions

65.4%

With Emojis

103

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

1.98

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

55.5%

Weekday Posts

44.5%

Weekend Posts

Top Hashtags

#bledisloecup (186) #steinlagerseries (137) #ausvnzl (124) #nzlvaus (123) #nzlvarg (114) #nzlvfij (114) #trc2022 (109) #rsavnzl (90) #trc2021 (89) #nzlvire (86)

Most Mentioned

@skysportnz (311) @te_nug (62) @blackferns (50) @gettysport (46) @beaudenbarrett (42) @ardiesavea (41) @springboks (38) @irishrugby (36) @tj_perenara (31) @fijirugby (30)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,238 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,983 (92%)
Replies 103 (3%)
Retweets 51 (2%)
Quote Tweets 101 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 51 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,238 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience consists of rugby fans, particularly in New Zealand and Argentina, with a global reach. The account appeals to both casual viewers and dedicated followers of the sport.

Average

Audience Quality

33.6%

Suspicion Index

49.4%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.1%

Empty Bio

51.3%

<10 Tweets

5.8%

Mass Following (>2K)

0.0%

New (<90 days)

64.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.1%

No URL

40.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

13,660,746

Total Potential Reach

7

Median Follower Reach

54

75th Percentile Reach

2.7%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

30.4%

Creators

15,217 accounts

18.3%

Consumers

9,147 accounts

51.3%

Dormant

25,636 accounts

203

Verified Followers

0.41% of total

3.3%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New Zealand (331) Fiji (282) South Africa (276) Auckland, New Zealand (264) Nairobi, Kenya (216) Cape Town, South Africa (208) Johannesburg, South Africa (197) London, England (155) Ireland (139) United Kingdom (130)

419

Verified Followers

0.42% of total

9,867

Protected Accounts

9.87% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@20m 1,506,542 News Outlet Not provided.
@SinghLions 1,335,118 Restaurateur Food, Travel, Influencer
@MTNza 1,040,977 Telecommunications Recharge, Balance checking, MTN app
@INEOSGrenadiers 973,106 Cycling Cycling, Team, Purpose
@Pita_MFP 866,308 Politician Politics, Member of Parliament, Kaokli
@garyhgoodridge 355,759 Fighter UFC, Arm Wrestling, Mental Health
@alanwilkins22 284,807 Commentator N/A
@NicoFSanchez 260,002 Rugby Player Rugby, Argentina, Los Pumas
@conquerer1 237,633 Entertainer MUSIC, AWARDS, CELEBRITIES
@Grit_SportsNews 229,869 - -

Top Keywords in Follower Bios

rugby (3,211) love (2,032) life (1,782) sports (1,346) god (806) lover (709) views (662) live (648) family (642) sport (638)

Top Hashtags in Follower Bios

#rugby (59) #ynwa (57) #mufc (43) #lfc (35) #bitcoin (32) #ラク (32) #nft (27) #blacklivesmatter (25) #glazersout (20) #sports (19)

47,049

Followers With Bio

52,951

Followers Without Bio

47.05%

% With Bio

52.95%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,238 analyzed

303,400

Combined Engagement

257,930

Total Likes

45,470

Total Retweets

60,680

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Rugby Team Spirit Fan Engagement National Pride Sportsmanship

Key Insights & Takeaways

The account emphasizes team unity and fan support through heartfelt messages and gestures. It leverages special moments, such as pre-match rituals, to connect with followers. Engagement is driven by a mix of celebratory content and personal interactions with fans.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1,084,701
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @AllBlacks reveals an well-established Twitter presence with 1,084,701 followers. The account demonstrates a content-creator strategy, averaging 761.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025