AMBER Alert

AMBER Alert

@AMBERAlert

Account managed by @MissingKids. AMBER Alert is a program of the Department of Justice. Only U.S. AMBER Alerts are shared on this account.

Alexandria, VA https://www.missingkids.org/gethelpnow/amber Joined 2013-02-07 Date of Analysis: Dec 16, 2025

111,970

Followers

88

Following

3,368

Tweets

110.6

Avg Engagement

694

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @AMBERAlert's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-02-07
  • Verification:No
  • Location:Alexandria, VA

Data Summary

  • Tweets Analyzed:3,201
  • Avg Likes per Tweet:25.4
  • Avg Retweets per Tweet:85.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,201 tweets

The account consistently receives high engagement, with an average of 267 likes and 502 retweets per tweet. This reflects strong public interest and trust in the information shared.

25.4

Avg Likes/Tweet

85.2

Avg Retweets/Tweet

81,260

Total Likes

272,756

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

35

Median Retweets

124

75th Percentile

4,613

Top Tweet

0.99

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

83.8%

Original

0.1%

Replies

15.9%

Retweets

0.2%

Quotes

0.0%

Threads

0.6%

With Media

98.8%

With Links

78.3%

With #Tags

16.7%

With @Mentions

2.0%

With Emojis

106

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.1%

Weekday Posts

24.9%

Weekend Posts

Top Hashtags

#amberalert (2377) #texas (339) #florida (150) #california (120) #georgia (117) #northcarolina (111) #ohio (92) #tennessee (83) #virginia (72) #missouri (71)

Most Mentioned

@missingkids (301) @amberalert (89) @vsppio (16) @ohmygoff (13) @tbinvestigation (12) @fdlepio (11) @ojpojjdp (10) @fox5dc (8) @nbcwashington (7) @cbi_colorado (7)

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Content Strategy Analysis

Based on 3,201 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,682 (84%)
Replies 4 (0%)
Retweets 510 (16%)
Quote Tweets 5 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 510 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,201 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes law enforcement, parents, and the general public interested in child safety. It also reaches individuals who follow missing persons cases and public safety initiatives.

Average

Audience Quality

22.8%

Suspicion Index

27.0%

Low-Quality %

39

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.9%

Empty Bio

22.1%

<10 Tweets

13.7%

Mass Following (>2K)

0.0%

New (<90 days)

48.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.9%

No URL

15.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,519,655

Total Potential Reach

39

Median Follower Reach

190

75th Percentile Reach

7.7%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.2%

Creators

5,923 accounts

18.7%

Consumers

1,866 accounts

22.1%

Dormant

2,211 accounts

211

Verified Followers

2.11% of total

5.4%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (222) Texas, USA (74) USA (70) California, USA (41) Virginia, USA (37) Canada (36) Dallas, TX (36) Oregon, USA (35) Ohio, USA (35) Los Angeles, CA (33)

211

Verified Followers

2.11% of total

1,240

Protected Accounts

12.4% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,834 Wrestler Wrestling, Motivation, Self-promotion
@NOH8Campaign 799,063 Activism equality, bullying, discrimination
@iownjd 772,111 Lawyer learn, inspire, engage
@Uldouz 459,634 Influencer Women's rights, Charity, Social media
@shomaristone 230,930 Reporter News, Emmy Awards, Journalism
@ClaudeLuca_ 115,880 Publicitária Mother, singer, conservative
@IntelPointAlert 101,274 Informant Incidents, Reporting, United States
@libertyladyusa 99,457 Artist Art, Writing, Patriotism
@KOLDNews 95,538 Journalist News, Tucson, Southern AZ
@bmurphypointman 85,232 Affiliate Marketer affiliate marketing, cryptocurrency, travel

Top Keywords in Follower Bios

love (527) mom (337) life (298) wife (225) lover (199) god (189) family (162) mother (151) proud (148) music (139)

Top Hashtags in Follower Bios

#blm (40) #maga (25) #resist (23) #voteblue (18) #blacklivesmatter (14) #truecrime (14) #1 (12) #2a (12) #backtheblue (12) #bluecrew (12)

6,113

Followers With Bio

3,887

Followers Without Bio

61.13%

% With Bio

38.87%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,201 analyzed

14,097

Combined Engagement

0

Total Likes

14,097

Total Retweets

2,819

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Child Safety Public Awareness Law Enforcement Collaboration Real-Time Alerts Historical Context Missing Persons Emergency Response
AMBER Alert
@AMBERAlert

RT @MissingKids: Imagine if everyone on Twitter followed the National Center for Missing &amp; Exploited Children...Follow us today and help bring them home.

2018-07-24
Retweets: 4,613 Likes: 0 Engagement: 4,613
AMBER Alert
@AMBERAlert

RT @MissingKids: ‼️ #AMBERAlert for 5-year-old girl taken from a #NewJersey park! Police say the suspect led Dulce Maria Alavez from the playground to a red van with a sliding door and tinted windows. She was seated in the back seat by the man, who drove. https://t.co/WYmWlRuzsF

2019-09-18
Retweets: 2,892 Likes: 0 Engagement: 2,892
AMBER Alert
@AMBERAlert

RT @TBInvestigation: AMBER ALERT: We need your help to find this missing 10-year-old from Cleveland, TN! Call 1-800-TBI-FIND! Please RT to spread the word! https://t.co/9pCPywNPQC

2017-07-28
Retweets: 2,446 Likes: 0 Engagement: 2,446
AMBER Alert
@AMBERAlert

RT @KatieCollettTV: #AmberAlert issued after car stolen with 18 month old North Carolina boy inside. Legend Goodwine was last seen wearing an orange tank top &amp; wrapped in a Ninja Turtles blanket. Car is a gold Acura TL sedan with North Carolina tag FES-4626. Full details: htt

2019-08-12
Retweets: 2,362 Likes: 0 Engagement: 2,362
AMBER Alert
@AMBERAlert

RT @TBInvestigation: AMBER ALERT: We need your help to find this 10-month old, a passenger in a stolen vehicle in Memphis tonight. The suspect is an African-American man in a red hoodie. Spot the vehicle or the child? Call 1-800-TBI-FIND! Please RT to spread the word! https://

2018-03-17
Retweets: 1,784 Likes: 0 Engagement: 1,784

Key Insights & Takeaways

The account frequently highlights specific cases like #ElkinsPark and #Pennsylvania, which may drive higher engagement. It uses a mix of real-time alerts and educational content to maintain audience interest. The inclusion of historical context, such as Amber Hagerman's story, helps build emotional connection and awareness.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 111,970
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @AMBERAlert reveals an well-established Twitter presence with 111,970 followers. The account demonstrates a content-creator strategy, averaging 110.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025