Formerly 'AM JOY' on @MSNBC

Formerly 'AM JOY' on @MSNBC

@amjoyshow

'AM JOY' ended in December 2020. @MSNBC launched The @CrossConnection on Saturdays at 10aE & @TheSundayShow on Sundays at 10aE. Joy Reid now hosts @TheReidOut.

New York, NY Joined 2016-05-13 Date of Analysis: Dec 16, 2025

492,046

Followers

2,558

Following

23,534

Tweets

447.8

Avg Engagement

2,498

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @amjoyshow's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2016-05-13
  • Verification:No
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:321.4
  • Avg Retweets per Tweet:126.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

The account has high engagement with an average of 8,076 likes and 2,432 retweets per tweet. The content often includes calls to action for likes and shares.

321.4

Avg Likes/Tweet

126.4

Avg Retweets/Tweet

1,028,561

Total Likes

404,411

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

170

Median Likes

62

Median Retweets

491

75th Percentile

19,409

Top Tweet

0.91

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

86.0%

Original

0.3%

Replies

13.7%

Retweets

0.0%

Quotes

0.0%

Threads

0.1%

With Media

85.9%

With Links

85.1%

With #Tags

92.9%

With @Mentions

0.1%

With Emojis

179

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

27.8%

Weekday Posts

72.2%

Weekend Posts

Top Hashtags

#amjoy (1545) #trump (497) #reiders (378) #sundaymorning (308) #saturdaymorning (289) #biden (167) #coronavirus (112) #icymi (105) #georgia (53) #fridayfeeling (50)

Most Mentioned

@amjoyshow (1054) @msnbc (682) @joyannreid (377) @nbcnews (281) @thesundayshow (231) @crossconnection (199) @capehartj (197) @tiffanydcross (160) @emarvelous (39) @mariateresa1 (38)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,753 (86%)
Replies 9 (0%)
Retweets 437 (14%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 437 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely politically engaged individuals interested in news and media. They are active on social media and follow political discourse.

Average

Audience Quality

25.1%

Suspicion Index

26.7%

Low-Quality %

30

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

41.4%

Empty Bio

20.0%

<10 Tweets

15.9%

Mass Following (>2K)

0.0%

New (<90 days)

58.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.2%

No URL

12.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

66,183,690

Total Potential Reach

30

Median Follower Reach

169

75th Percentile Reach

8.1%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.7%

Creators

29,832 accounts

20.3%

Consumers

10,162 accounts

20.0%

Dormant

10,006 accounts

429

Verified Followers

0.86% of total

7.6%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (871) Washington, DC (342) California, USA (318) Los Angeles, CA (307) Florida, USA (280) Atlanta, GA (267) USA (252) Chicago, IL (243) New York, NY (239) New York, USA (215)

842

Verified Followers

0.83% of total

11,634

Protected Accounts

11.52% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,058 Wrestler Wrestling, Motivation, Self-promotion
@IAMQUEENLATIFAH 8,027,342 Entertainer Actor, Rapper, Producer
@ProjectLincoln 2,741,596 Political Strategist Politics, Activism, Leadership
@RBReich 1,595,687 Professor Economics, Politics, Inequality
@davidaxelrod 1,449,201 Political Strategist Politics, Commentator, Author
@Chris_Broussard 1,438,032 Sports Analyst Sports, Media, Activism
@RashidaTlaib 1,429,696 Politician Detroiter, Palestinian, Muslima
@ReverendWarnock 1,238,004 Pastor Faith, Justice, Georgia
@ossoff 1,206,599 Politician politics, Georgia, Senate
@MeidasTouch 1,071,717 Political Content Creator Politics, Videos, Truth

Top Keywords in Follower Bios

love (4,994) life (3,235) mom (3,035) lover (2,682) retired (2,183) wife (2,041) mother (2,033) proud (1,989) music (1,542) world (1,520)

Top Hashtags in Follower Bios

#blm (1,038) #resist (972) #blacklivesmatter (482) #voteblue (357) #fbr (247) #resister (193) #resistance (177) #bidenharris (170) #bidenharris2020 (149) #lgbtq (145)

59,550

Followers With Bio

41,443

Followers Without Bio

58.96%

% With Bio

41.04%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

67,100

Combined Engagement

53,699

Total Likes

13,401

Total Retweets

13,420

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Politics Media Social Media Engagement

Key Insights & Takeaways

The account frequently promotes Joy Reid's birthday and encourages audience interaction. It highlights political and media-related topics, such as voter burden and Democratic support. The content often includes links to polls and discussions on political issues.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 492,046
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @amjoyshow reveals an well-established Twitter presence with 492,046 followers. The account demonstrates a content-creator strategy, averaging 447.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025