Association of Media Women in Kenya
Association of Media Women in Kenya is Committed to Enhancing the Status of Women in Kenya and Africa.
12,988
Followers
1,466
Following
11,019
Tweets
15.3
Avg Engagement
79
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AMWIK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-07
- Verification:No
- Location:Nairobi
Data Summary
- Tweets Analyzed:3,203
- Avg Likes per Tweet:7.0
- Avg Retweets per Tweet:8.3
- Followers Analyzed:11,599
Engagement Analysis
Based on 3,203 tweetsThe account maintains a moderate level of engagement with an average of 136 likes and 46 retweets per tweet. The content often sparks discussion, especially around critical issues like sexual harassment.
7.0
Avg Likes/Tweet
8.3
Avg Retweets/Tweet
22,376
Total Likes
26,511
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
6
Median Retweets
20
75th Percentile
975
Top Tweet
1.18
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
30.7%
Original
13.1%
Replies
52.5%
Retweets
3.7%
Quotes
0.0%
Threads
0.4%
With Media
79.3%
With Links
69.6%
With #Tags
94.3%
With @Mentions
11.5%
With Emojis
238
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.43
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.4%
Weekday Posts
7.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,682 retweets (53% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 11,599 followersThe audience primarily consists of women in media and related sectors in Kenya and Africa. They are likely interested in gender equality, leadership opportunities, and advocacy for women's rights.
Good
Audience Quality
16.8%
Suspicion Index
14.6%
Low-Quality %
257
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
21.3%
Empty Bio
14.4%
<10 Tweets
27.0%
Mass Following (>2K)
0.0%
New (<90 days)
20.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.7%
No URL
7.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
82,793,416
Total Potential Reach
257
Median Follower Reach
895
75th Percentile Reach
23.3%
>1K followers
4.7%
>10K followers
1.6%
>50K followers
0.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.7%
Creators
7,622 accounts
19.9%
Consumers
2,310 accounts
14.4%
Dormant
1,667 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
297
Verified Followers
2.56% of total
615
Protected Accounts
5.3% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,786 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,710 | - | - |
| @kipmurkomen | 2,549,571 | Politician | Family, Leadership, Art |
| @OleItumbi | 2,140,710 | Strategist | Politics, Communication, Farming |
| @CapitalFMKenya | 1,698,321 | Media | music, news, sports |
| @NelsonMandela | 1,565,010 | Activist | Human rights, equality, justice |
| @soledadobrien | 1,320,581 | Journalist | working, mom, journalist |
| @javerias | 1,318,416 | Journalist | Photography, Journalism, Child Labour |
| @JulieGichuru | 1,309,750 | Journalist | Afro-optimist, change agent, child of God |
| @Kenyans | 1,299,229 | Media | News, Kenya, Media |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9,128
Followers With Bio
2,471
Followers Without Bio
78.7%
% With Bio
21.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,203 analyzed3,041
Combined Engagement
242
Total Likes
2,799
Total Retweets
608
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @HusseinMohamedg: President @Williamsruto nominates Chief Administrative Secretaries https://t.co/zL5f8OAtCN
RT @johnallannamu: It has taken 7 years but Mugo Wa Wairimu has been convicted for his heinous crimes. Remember, it began with an investigative report by @EvelynWambui . For those journalists who toil not knowing whether their work has impact, be encouraged . Kudos E.V.E & yo
RT @ntvkenya: Kenya Editors' Guild president Churchill Otieno: We have received reports of plans to shut down the broadcast media and internet ahead of tomorrow's (Monday) demonstrations; taking this route will sink us all as a country. #NTVatOne https://t.co/nM6D3G1vaw
RT @ntvkenya: Media stakeholders allege plan to shut down mainstream media and internet ahead of Monday's demonstrations; advise government against the move https://t.co/sWlgHStIgC
Sexual harassment in our media entities has been a roadblock preventing women from advancing in their work. To address this, @AMWIK in partnership with @UnescoEast will tomorrow officially release a documentary on the extent, effects and how to combat SH. #SafeMediaSpacesKE https
Key Insights & Takeaways
The account frequently addresses sexual harassment in media, highlighting it as a major barrier for women's advancement. It emphasizes leadership development and appointments, showcasing its focus on empowering women through key roles. The content often ties into broader social issues, such as the #kenyaelections2022, indicating a strategic approach to advocacy.
Strengths
- + Established follower base of 12,988
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AMWIK reveals an growing Twitter presence with 12,988 followers. The account demonstrates a content-creator strategy, averaging 15.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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