Anglo American South Africa
We’re a globally diversified mining business – our purpose is to re-imagine mining to improve people’s lives. Official Twitter account for South Africa.
62,024
Followers
644
Following
9,237
Tweets
31.2
Avg Engagement
116
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AngloAmericanZA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-07-22
- Verification:Yes
- Location:South Africa
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:26.1
- Avg Retweets per Tweet:5.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,247 tweetsThe account maintains a steady average engagement with likes and retweets, indicating a consistent level of interest from its followers. The engagement rate suggests a moderate level of interaction with the content posted.
26.1
Avg Likes/Tweet
5.0
Avg Retweets/Tweet
84,881
Total Likes
16,358
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
7
75th Percentile
10,175
Top Tweet
0.5
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
29.9%
Original
61.2%
Replies
6.7%
Retweets
2.2%
Quotes
0.0%
Threads
0.1%
With Media
75.9%
With Links
32.9%
With #Tags
65.9%
With @Mentions
3.6%
With Emojis
223
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.05
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.1%
Weekday Posts
1.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 217 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes professionals in the mining industry, potential investors, and the general public interested in sustainability and innovation. It also targets individuals interested in diversity and inclusion efforts.
Good
Audience Quality
19.3%
Suspicion Index
20.7%
Low-Quality %
130
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.0%
Empty Bio
19.1%
<10 Tweets
21.4%
Mass Following (>2K)
0.0%
New (<90 days)
28.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.9%
No URL
11.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,131,073
Total Potential Reach
130
Median Follower Reach
502
75th Percentile Reach
14.7%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.5%
Creators
5,855 accounts
22.4%
Consumers
2,238 accounts
19.1%
Dormant
1,907 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
45
Verified Followers
0.45% of total
793
Protected Accounts
7.93% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,122 | Wrestler | Wrestling, Motivation, Self-promotion |
| @tito_mboweni | 1,487,666 | Politician | Economics, Politics, Agriculture |
| @CapeTown | 373,591 | Entrepreneur | Travel, Entrepreneurship, Digital Content Strategy |
| @phuti1998 | 373,221 | Construction Worker | construction, fashion, social media |
| @DBE_SA | 301,186 | Education | Education, Grades R-12, Matters |
| @TsepoMasilela | 251,486 | Footballer | Football, Entrepreneurship, Family |
| @RealTalkFadzie | 162,968 | Marketer | Marketing, Love, GGMU |
| @africaupdates | 141,301 | News Outlet | Africa News, Africa Business, Africa Tech |
| @WitsUniversity | 139,684 | Education | Education, Research, Innovation |
| @KalushaPBwalya | 137,077 | Footballer | Football, Africa, Legend |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,997
Followers With Bio
3,003
Followers Without Bio
69.97%
% With Bio
30.03%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed17,610
Combined Engagement
15,086
Total Likes
2,524
Total Retweets
3,522
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Meet Africa’s first, and only, licensed hydrogen truck operator, Alex Tumisang Lekgau. Today, Alex took the wheel of the world’s largest hydrogen-powered mine haul truck designed to operate in everyday mining conditions at our Mogalakwena PGMs mine in Limpopo. https://t.co/2RiIE2
Meet Kedibone Lekoto, a plant operator at Mogalakwena mine. She tested positive in the early 2000s & has since become an advocate for the fight against #HIV/#AIDS. Not only do we want to see our employees live healthy lives, but we want to see the end of HIV/AIDS. #WorldAIDSD
32-year-old Portia Malele, our new Manager Mining: Drill and Blast at Kumba Iron Ore’s Sishen Mine. She is a trailblazer for young women in mining. “I wanted to break boundaries and make a difference, and the world of mining offers me that,” she says. #INWED19 #WomenInEngineering
We are proud to announce that we are contributing US$30million to #COVID19 vaccine rollout efforts across our operational footprint. We've allocated $10million for SA where we'll be aiding the government with vaccine procurement, safe transport & storage: https://t.co/RWxPqoH
.@DeBeersGroup AWOME programme supports women micro-entrepreneurs like Shonisani Ndou, who started-off by planting in her own yard. She now employs 5 local people permanently and 85 local part-time workers and sells to Alljoy and Tiger Brands. #GrowingTogether https://t.co/kzDaiN
Key Insights & Takeaways
The account highlights employee stories that showcase diversity and inclusion within the mining industry. It emphasizes innovation through initiatives like hydrogen truck operations. It promotes the company's role in sustainability and improving people's lives through mining.
Strengths
- + Established follower base of 62,024
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AngloAmericanZA reveals an growing Twitter presence with 62,024 followers. The account demonstrates a conversation-first approach, averaging 31.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access