Animoto
Video making, made easy
60,255
Followers
5,105
Following
18,141
Tweets
2.5
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Animoto's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-02-22
- Verification:No
- Location:Worldwide
Data Summary
- Tweets Analyzed:3,205
- Avg Likes per Tweet:1.7
- Avg Retweets per Tweet:0.8
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,205 tweetsOn average, tweets receive 62 likes and 22 retweets, indicating moderate engagement. The account actively shares links and promotes events, which drives interaction.
1.7
Avg Likes/Tweet
0.8
Avg Retweets/Tweet
5,450
Total Likes
2,565
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
297
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
48.6%
Original
39.1%
Replies
9.4%
Retweets
2.9%
Quotes
0.0%
Threads
4.4%
With Media
58.8%
With Links
14.5%
With #Tags
62.2%
With @Mentions
20.2%
With Emojis
133
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.8
Reply/Original Ratio
0.31
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.9%
Weekday Posts
12.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,205 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 301 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,205 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience likely includes marketers, content creators, and small business owners interested in video marketing. They are engaged with tips, trends, and event promotions.
Good
Audience Quality
14.7%
Suspicion Index
14.7%
Low-Quality %
147
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.9%
Empty Bio
11.4%
<10 Tweets
21.0%
Mass Following (>2K)
0.0%
New (<90 days)
19.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
51.3%
No URL
5.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,647,789
Total Potential Reach
147
Median Follower Reach
630
75th Percentile Reach
18.5%
>1K followers
3.7%
>10K followers
1.0%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.5%
Creators
7,643 accounts
19.2%
Consumers
2,107 accounts
11.4%
Dormant
1,249 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
153
Verified Followers
1.39% of total
744
Protected Accounts
6.76% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AOC | 13,407,589 | Politician | politics, social justice, equality |
| @awscloud | 2,166,174 | Cloud Computing | Cloud computing, technology, support |
| @6BillionPeople | 2,014,012 | - | - |
| @etnow | 1,973,232 | Entertainment | Entertainment, ET, News |
| @Ricamconsult | 1,510,424 | Economista | Economia, Humor, Influência |
| @soledadobrien | 1,313,936 | Journalist | working, mom, journalist |
| @buffer | 977,997 | Social Media Manager | small businesses, brand storytelling, product selling |
| @fieritacatalano | 975,686 | Presenter | Nerd, Presentador, Radio |
| @rogerhamilton | 922,299 | Entrepreneur | education, entrepreneurship, futurism |
| @HubSpot | 824,267 | Marketing | Customer experiences, CRM platform, GrowBetter |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,365
Followers With Bio
2,634
Followers Without Bio
76.05%
% With Bio
23.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,205 analyzed840
Combined Engagement
431
Total Likes
409
Total Retweets
168
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
3 social media marketing truths from @garyvee. 💪 Read on: https://t.co/6uo8VpOENW https://t.co/Rq59rZ3zRS
What video platform do you find most powerful?
RT @jason_hsiao: I believe video is the most compelling and effective way to communicate what's important. #SpeakVideo #Animoto #VideoMarketing https://t.co/2yBabWzgGS
RT @PBS: Happy #IndigenousPeoplesDay! Today we encourage you to take a look at some of the histories and cultures of Native American communities. ⤵️ (1/6)
👋Social Media Marketing World is the place to be! #SMMW18 https://t.co/cxSn4QRh6h
Key Insights & Takeaways
Animoto positions itself as a user-friendly video-making tool for marketers and creators. They leverage industry leaders like Gary Vaynerchuk to add credibility and attract followers. Promoting events like Social Media Marketing World helps build community and drive traffic.
Strengths
- + Established follower base of 60,255
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Animoto reveals an growing Twitter presence with 60,255 followers. The account demonstrates a content-creator strategy, averaging 2.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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