Anushka Asthana
Deputy political editor, ITV News; #Screeny on Peston; previously Guardian- host of Today in Focus ♥️ and political editor. Get in touch with stories-DM’s open.
88,725
Followers
4,637
Following
25,673
Tweets
570.2
Avg Engagement
1,473
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AnushkaAsthana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-27
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:65.0
- Avg Retweets per Tweet:505.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,227 tweetsHer tweets typically receive a high number of likes and retweets, reflecting her influence and the relevance of her content. The engagement rates suggest her audience is actively involved in discussions around her posts.
65.0
Avg Likes/Tweet
505.2
Avg Retweets/Tweet
209,686
Total Likes
1,630,424
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
7
Median Retweets
77
75th Percentile
673,995
Top Tweet
6.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
24.0%
Original
24.6%
Replies
35.5%
Retweets
16.0%
Quotes
0.0%
Threads
0.5%
With Media
48.0%
With Links
10.1%
With #Tags
51.7%
With @Mentions
16.5%
With Emojis
211
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.02
Reply/Original Ratio
0.45
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.3%
Weekday Posts
7.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,145 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHer audience primarily consists of news consumers and political enthusiasts interested in UK politics. They engage with her content through likes and retweets, indicating a high level of interest in her reporting.
Average
Audience Quality
23.3%
Suspicion Index
26.9%
Low-Quality %
103
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.7%
Empty Bio
19.7%
<10 Tweets
21.8%
Mass Following (>2K)
0.0%
New (<90 days)
42.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.8%
No URL
14.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,920,677
Total Potential Reach
103
Median Follower Reach
454
75th Percentile Reach
15.0%
>1K followers
2.2%
>10K followers
0.5%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.4%
Creators
6,536 accounts
15.0%
Consumers
1,498 accounts
19.7%
Dormant
1,966 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
101
Verified Followers
1.01% of total
1,293
Protected Accounts
12.93% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,095,192 | Wrestler | Wrestling, Motivation, Self-promotion |
| @carolvorders | 767,554 | TV Host | TV, Entrepreneur, Adventure |
| @IamMzilikazi | 550,698 | Musician | Pan-African music, Album, Rise |
| @OliverKay | 428,592 | Sports Journalist | Football, Writing, Author |
| @Khalsa_Aid | 400,274 | Humanitarian | Humanitarian relief, Humanity, Support |
| @GoogleExpertUK | 261,277 | SEO Expert | SEO, Cruise, Art |
| @arron_crascall | 260,480 | Comedian | Comedy, Pranks, Social Media |
| @friends_earth | 217,654 | Environmental Activist | tree planting, climate action, podcasting |
| @BBCkatyaadler | 211,531 | Journalist | Europe, News, Journalism |
| @andrewdoyle_com | 189,579 | Writer, Comedian | Comedy, Writing, Free Speech |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,031
Followers With Bio
3,969
Followers Without Bio
60.31%
% With Bio
39.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed935,149
Combined Engagement
0
Total Likes
935,149
Total Retweets
187,030
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @POTUS: As I’ve said before, no one should be in jail just for using or possessing marijuana. Today, I’m taking steps to end our failed approach. Allow me to lay them out.
RT @sahilkapur: Former President George W. Bush: “The decision of one man to launch a wholly unjustified and brutal invasion of Iraq. I mean of Ukraine.” https://t.co/UMwNMwMnmX
RT @NasimiShabnam: Male university students have walked out of their exam in protest against Taliban’s decision to BAN female students from university education. Several male professors have also resigned so far. This must happen across the country NOW! https://t.co/kvvsQdchSu
RT @GrantWahl: Just now: Security guard refusing to let me into the stadium for USA-Wales. “You have to change your shirt. It’s not allowed.” https://t.co/TvSGThMYq8
Key Insights & Takeaways
She often breaks news and provides exclusive insights, positioning herself as a key source in political reporting. Her tweets frequently touch on high-profile political figures and events, indicating a focus on current affairs. She uses her platform to highlight important policy decisions and their implications, engaging her audience with in-depth analysis.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 88,725
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AnushkaAsthana reveals an well-established Twitter presence with 88,725 followers. The account demonstrates a conversation-first approach, averaging 570.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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