Salesforce AppExchange
Find proven apps and experts to help you solve business challenges fast and extend your @Salesforce Customer 360 from anywhere.
78,749
Followers
7,936
Following
21,017
Tweets
7.7
Avg Engagement
881
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @appexchange's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-26
- Verification:No
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:3,190
- Avg Likes per Tweet:5.1
- Avg Retweets per Tweet:2.6
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,190 tweetsThe account maintains an average of 231 likes and 49 retweets per tweet, indicating moderate engagement. It actively participates in campaigns and promotions to boost interaction.
5.1
Avg Likes/Tweet
2.6
Avg Retweets/Tweet
16,314
Total Likes
8,379
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
0
Median Retweets
7
75th Percentile
591
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.8%
Original
22.9%
Replies
12.3%
Retweets
4.0%
Quotes
0.0%
Threads
1.2%
With Media
83.3%
With Links
44.5%
With #Tags
62.5%
With @Mentions
27.1%
With Emojis
169
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.7%
Weekday Posts
0.3%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,190 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 393 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,190 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes Salesforce users and business professionals looking for solutions to their challenges. They are interested in app installations, community events, and promotions.
Average
Audience Quality
24.6%
Suspicion Index
28.9%
Low-Quality %
26
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.1%
Empty Bio
32.3%
<10 Tweets
12.3%
Mass Following (>2K)
0.0%
New (<90 days)
47.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.0%
No URL
20.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,374,813
Total Potential Reach
26
Median Follower Reach
132
75th Percentile Reach
4.7%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.5%
Creators
4,250 accounts
25.2%
Consumers
2,519 accounts
32.3%
Dormant
3,229 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
113
Verified Followers
1.13% of total
926
Protected Accounts
9.26% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @belufrancese | 977,573 | Influencer | NFTs, Crypto, Bitcoin |
| @rmantha2 | 522,707 | Finance | Blood donation, Alchemy, Magic |
| @SlackHQ | 461,952 | Communication | technology, productivity, communication |
| @ifindkarma | 216,168 | Advocate | compassion, kindness, giving |
| @BernardMarr | 138,137 | Futurist | Business, Tech, Data |
| @sallyeaves | 137,981 | Tech Influencer | tech, education, business |
| @elongateog | 125,068 | - | - |
| @Pistachio | 121,483 | Marketer | climate crisis, markets, speaker |
| @Superherologist | 105,352 | Psychologist | Batman, Psychology, Superheroes |
| @jeffkagan | 93,594 | Industry Analyst | Wireless, 5G, IoT |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,294
Followers With Bio
3,706
Followers Without Bio
62.94%
% With Bio
37.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,190 analyzed2,128
Combined Engagement
969
Total Likes
1,159
Total Retweets
426
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @salesforce: #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 #DF21 https://t.co/p4ahb4R227
We're almost at #10million installs. Find an app to install and help us reach this big milestone at https://t.co/fNoBBEpv41. https://t.co/ffrUj3lSca
We're giving away Appy hoodies at #DF21! 1️⃣ We'll tweet a challenge 9/21 - 9/23 at 11am PT 2️⃣ Reply by 9/23 10pm PT w/ #Appy #Sweepstakes 3️⃣ You're entered for a chance to win Learn more: https://t.co/BjGDLSXqd4 Restrictions apply. See Official Rules: https://t.co/06TZ9WFMj
Welcome and congratulations! You deserve a round of app-paws. 🐾 https://t.co/OVFdYgJnHr
RT @salesforce: Today, Salesforce, the #1 CRM, has closed its acquisition of @SlackHQ, the trailblazing digital platform that is changing the way we work. 🎉 Together 🤝 we’re creating the Digital HQ for success from anywhere! Learn more: https://t.co/PkfHiTDDZo https://t.co/qNHV
Key Insights & Takeaways
The account heavily promotes app installations and milestones, such as reaching 10 million installs. It runs interactive campaigns like sweepstakes and challenges to engage the audience. It leverages events like #DF21 to create buzz and encourage participation.
Strengths
- + Established follower base of 78,749
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @appexchange reveals an growing Twitter presence with 78,749 followers. The account demonstrates a content-creator strategy, averaging 7.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access