Arduino

Arduino

@arduino

Arduino is a global leader in open-source hardware and software, with over 30 million developers worldwide.

https://www.arduino.cc/ Joined 2011-03-15 Date of Analysis: Dec 16, 2025

456,938

Followers

398

Following

18,451

Tweets

66.0

Avg Engagement

5,219

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @arduino's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-03-15
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,234
  • Avg Likes per Tweet:48.5
  • Avg Retweets per Tweet:17.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,234 tweets

Average engagement per tweet is around 1,006 likes and 225 retweets, indicating a moderately engaged audience. The verified status is low at 0.7%, suggesting a community-driven rather than corporate focus.

48.5

Avg Likes/Tweet

17.5

Avg Retweets/Tweet

156,971

Total Likes

56,554

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

34

Median Likes

9

Median Retweets

74

75th Percentile

7,608

Top Tweet

0.14

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

71.0%

Original

1.9%

Replies

24.4%

Retweets

2.7%

Quotes

0.0%

Threads

0.4%

With Media

79.5%

With Links

17.0%

With #Tags

45.3%

With @Mentions

16.1%

With Emojis

162

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.11

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

89.2%

Weekday Posts

10.8%

Weekend Posts

Top Hashtags

#arduino (98) #arduinoweek2022 (44) #arduinoday2023 (28) #tinyml (25) #iot (24) #arduinoeduvision (23) #blackfriday (19) #thethingsconference (15) #arduinocloudgames (13) #mfr2022 (12)

Most Mentioned

@arduino (451) @edgeimpulse (167) @mbanzi (106) @hacksterio (39) @e14community (33) @makerfairerome (33) @elektor (32) @microchipmakes (32) @arm (26) @xrobotsuk (22)

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Content Strategy Analysis

Based on 3,234 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,296 (71%)
Replies 62 (2%)
Retweets 788 (24%)
Quote Tweets 88 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 788 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,234 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes developers, hobbyists, and makers interested in open-source technology. It also attracts gaming and DIY enthusiasts.

Below Average

Audience Quality

37.7%

Suspicion Index

55.4%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

62.9%

Empty Bio

59.6%

<10 Tweets

3.9%

Mass Following (>2K)

0.0%

New (<90 days)

74.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.6%

No URL

47.8%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,461,162

Total Potential Reach

3

Median Follower Reach

21

75th Percentile Reach

1.4%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

22.1%

Creators

11,058 accounts

18.3%

Consumers

9,148 accounts

59.6%

Dormant

29,794 accounts

391

Verified Followers

0.78% of total

7.4%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (206) United States (188) USA (91) Canada (86) Nairobi, Kenya (85) Earth (78) Bengaluru, India (74) Lagos, Nigeria (65) Nigeria (63) Sri Lanka (60)

661

Verified Followers

0.65% of total

9,136

Protected Accounts

9.05% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,261 Wrestler Wrestling, Motivation, Self-promotion
@androidcentral 1,241,450 Tech Blogger Tech, Android, Tips
@depthsofwiki 772,478 Wikipedia Enthusiast Wikipedia, favorite things, fluffybabycow
@MrJenus 627,260 Crypto Influencer NFT, WEB3, GameFi
@Sdesalvaje 532,476 - -
@Scobleizer 443,182 Music Producer Music, Metaverse, Dolby Atmos
@zammit_marc 387,840 Filmmaker Film, Acting, Producing
@zeekay15 339,819 Cat Lover Cats, Johorean, Independent
@DThompsonDev 257,687 Software Developer Software dev, DevEcosystems, Public Speaking
@BassamJaara 251,426 Activist Politics, Conflict, Conspiracy

Top Keywords in Follower Bios

engineer (2,913) software (1,798) developer (1,746) student (1,482) tech (1,461) love (1,321) engineering (1,318) enthusiast (1,173) life (1,097) technology (1,092)

Top Hashtags in Follower Bios

#bitcoin (152) #ai (121) #iot (107) #python (88) #linux (70) #cybersecurity (57) #technology (54) #tech (52) #nft (52) #btc (47)

46,907

Followers With Bio

54,092

Followers Without Bio

46.44%

% With Bio

53.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,234 analyzed

15,652

Combined Engagement

2,753

Total Likes

12,899

Total Retweets

3,130

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Open-Source Hardware Diy Projects Gaming Integration Hardware Evolution Community Engagement

Key Insights & Takeaways

The content often features creative and educational projects that demonstrate Arduino's versatility. The account highlights hardware evolution, such as the transition from UNO R1 to UNO R4, showing product development. It uses a mix of project showcases, user experiences, and technical updates to maintain relevance.

Strengths

  • + Established follower base of 456,938
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @arduino reveals an growing Twitter presence with 456,938 followers. The account demonstrates a content-creator strategy, averaging 66.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025