ASEAN

ASEAN

@ASEAN

The official Twitter account of ASEAN - One Vision, One Identity, One Community - Retweets ≠ endorsement | contact: public@asean.org

Jakarta, Indonesia https://www.asean.org/ Joined 2010-02-05 Date of Analysis: Dec 16, 2025

177,084

Followers

2,161

Following

12,180

Tweets

44.3

Avg Engagement

1,386

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ASEAN's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-02-05
  • Verification:Yes
  • Location:Jakarta, Indonesia

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:30.6
  • Avg Retweets per Tweet:13.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has a moderate engagement rate, with an average of 710 likes and 418 retweets per tweet. Retweets are not considered endorsements, which may influence how the audience interacts with the content.

30.6

Avg Likes/Tweet

13.7

Avg Retweets/Tweet

99,316

Total Likes

44,619

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

8

Median Retweets

48

75th Percentile

1,886

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

88.5%

Original

3.3%

Replies

6.5%

Retweets

1.8%

Quotes

0.0%

Threads

0.6%

With Media

94.2%

With Links

59.7%

With #Tags

24.4%

With @Mentions

16.0%

With Emojis

254

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.27

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.7%

Weekday Posts

19.3%

Weekend Posts

Top Hashtags

#asean (1124) #thailand (105) #indonesia (93) #vietnam (83) #philippines (77) #cambodia (74) #myanmar (72) #malaysia (62) #dyk (52) #tokyo2020 (48)

Most Mentioned

@asean (116) @asean_magazine (65) @hourn_kao (53) @ahacentre (31) @aseanfoundation (29) @expo2020dubai (27) @asean_ipr (26) @unesco (18) @ausambasean (18) @euinasean (17)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,874 (88%)
Replies 106 (3%)
Retweets 212 (7%)
Quote Tweets 57 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 212 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes ASEAN member states, diplomats, and international stakeholders interested in regional affairs. It also reaches a broader audience interested in Southeast Asian news and culture.

Average

Audience Quality

30.0%

Suspicion Index

35.8%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.3%

Empty Bio

39.3%

<10 Tweets

11.0%

Mass Following (>2K)

0.0%

New (<90 days)

64.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.4%

No URL

29.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

58,572,797

Total Potential Reach

13

Median Follower Reach

90

75th Percentile Reach

4.3%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

41.4%

Creators

20,692 accounts

19.3%

Consumers

9,666 accounts

39.3%

Dormant

19,642 accounts

236

Verified Followers

0.47% of total

5.4%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Myanmar (1,158) Cambodia (776) United States (623) Singapore (489) Indonesia (333) India (241) Bangkok, Thailand (217) Malaysia (163) New Delhi, India (159) United Kingdom (141)

440

Verified Followers

0.44% of total

15,432

Protected Accounts

15.28% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,753 Wrestler Wrestling, Motivation, Self-promotion
@WorldBank 3,805,488 Economics poverty, prosperity, development
@susipudjiastuti 3,441,116 Entrepreneur aviation, entrepreneurship, fishing
@airasia 3,213,776 Airline travel, experience, rewards
@hinaparvezbutt 2,502,136 Politician Politics, Leadership, Writing
@MelodyLaksani 2,502,041 Ambassador Japan, ASEAN, Food
@MEAIndia 2,307,745 Spokesperson Diplomacy, International Relations, Passport Services
@marvi_memon 2,077,015 Politician Politics, Poverty Alleviation, Advisory Council
@fadlizon 1,831,726 Politician Politics, YouTube, Library
@MrKRudd 1,584,924 Politician Asia, Policy, Australia

Top Keywords in Follower Bios

love (1,813) life (1,711) student (1,613) international (1,473) views (1,358) world (1,335) myanmar (1,308) account (966) university (903) business (885)

Top Hashtags in Follower Bios

#whatshappeninginmyanmar (195) #savemyanmar (170) #myanmar (77) #sdgs (66) #humanrights (62) #innovation (51) #milkteaalliance (51) #bitcoin (47) #asia (42) #china (39)

62,509

Followers With Bio

38,483

Followers Without Bio

61.9%

% With Bio

38.1%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

7,392

Combined Engagement

4,598

Total Likes

2,794

Total Retweets

1,478

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Regional Cooperation Sports Achievements Cultural Celebrations Diplomacy Asean Unity
ASEAN
@ASEAN

ASEAN Chair’s Statement on the Recent Air Strikes in Pa Zi Gyi Village, Kanbalu Township, Sagaing Region of Myanmar. https://t.co/0F2Vo12rUP https://t.co/Kt1JxvZd3a

2023-04-13
Retweets: 1,152 Likes: 734 Engagement: 1,886
ASEAN
@ASEAN

SMASHING THROUGH! Greysia Polii and Apriyani Rahayu from #Indonesia just won GOLD🥇 for #Badminton 🏸🏸 Women’s Doubles at #Tokyo2020 #Olympics ! The first in Indonesia’s badminton women's doubles history. Congratulations and well done, ladies ! 🏆👏 #ASEANPride https://t.co/n0s25i

2021-08-02
Retweets: 396 Likes: 1,133 Engagement: 1,529
ASEAN
@ASEAN

There will be an ASEAN Leaders Meeting on 24 April in the ASEAN Secretariat in Jakarta, Indonesia. The meeting will be chaired by Brunei Darussalam, ASEAN Chair of 2021. For more info, visit: https://t.co/TX3ffRbLxy or https://t.co/bEC3l7uN8p https://t.co/zLFrjjq8FI

2021-04-23
Retweets: 512 Likes: 968 Engagement: 1,480
ASEAN
@ASEAN

Every 13 October, people of Thailand observe the memorial of King Bhumibol Adulyadej the Great. Also regarded as the Father of the Nation, the King showed impartiality and generosity and shared wisdom that Thai citizens cherished. https://t.co/jRLrUux3QN

2021-10-13
Retweets: 460 Likes: 812 Engagement: 1,272
ASEAN
@ASEAN

We wish all Myanmar citizens a happy Thingyan. Let’s take this moment to wish everyone peace, good health, good luck and a fresh start for the new year. https://t.co/epc4dXUQU2

2021-04-16
Retweets: 274 Likes: 951 Engagement: 1,225

Key Insights & Takeaways

The account frequently highlights sports achievements, such as the gold medal win in badminton, which resonates with a wide audience. It promotes regional events like the ASEAN Leaders Meeting, emphasizing diplomatic and political engagement. Cultural celebrations, such as Thingyan in Myanmar, are shared to foster unity and goodwill among member states.

Strengths

  • + Established follower base of 177,084
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ASEAN reveals an growing Twitter presence with 177,084 followers. The account demonstrates a content-creator strategy, averaging 44.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025