ASEAN
The official Twitter account of ASEAN - One Vision, One Identity, One Community - Retweets ≠ endorsement | contact: public@asean.org
177,084
Followers
2,161
Following
12,180
Tweets
44.3
Avg Engagement
1,386
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ASEAN's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-02-05
- Verification:Yes
- Location:Jakarta, Indonesia
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:30.6
- Avg Retweets per Tweet:13.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account has a moderate engagement rate, with an average of 710 likes and 418 retweets per tweet. Retweets are not considered endorsements, which may influence how the audience interacts with the content.
30.6
Avg Likes/Tweet
13.7
Avg Retweets/Tweet
99,316
Total Likes
44,619
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
21
Median Likes
8
Median Retweets
48
75th Percentile
1,886
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.5%
Original
3.3%
Replies
6.5%
Retweets
1.8%
Quotes
0.0%
Threads
0.6%
With Media
94.2%
With Links
59.7%
With #Tags
24.4%
With @Mentions
16.0%
With Emojis
254
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.7%
Weekday Posts
19.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 212 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes ASEAN member states, diplomats, and international stakeholders interested in regional affairs. It also reaches a broader audience interested in Southeast Asian news and culture.
Average
Audience Quality
30.0%
Suspicion Index
35.8%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.3%
Empty Bio
39.3%
<10 Tweets
11.0%
Mass Following (>2K)
0.0%
New (<90 days)
64.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.4%
No URL
29.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
58,572,797
Total Potential Reach
13
Median Follower Reach
90
75th Percentile Reach
4.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.4%
Creators
20,692 accounts
19.3%
Consumers
9,666 accounts
39.3%
Dormant
19,642 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
440
Verified Followers
0.44% of total
15,432
Protected Accounts
15.28% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,753 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WorldBank | 3,805,488 | Economics | poverty, prosperity, development |
| @susipudjiastuti | 3,441,116 | Entrepreneur | aviation, entrepreneurship, fishing |
| @airasia | 3,213,776 | Airline | travel, experience, rewards |
| @hinaparvezbutt | 2,502,136 | Politician | Politics, Leadership, Writing |
| @MelodyLaksani | 2,502,041 | Ambassador | Japan, ASEAN, Food |
| @MEAIndia | 2,307,745 | Spokesperson | Diplomacy, International Relations, Passport Services |
| @marvi_memon | 2,077,015 | Politician | Politics, Poverty Alleviation, Advisory Council |
| @fadlizon | 1,831,726 | Politician | Politics, YouTube, Library |
| @MrKRudd | 1,584,924 | Politician | Asia, Policy, Australia |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
62,509
Followers With Bio
38,483
Followers Without Bio
61.9%
% With Bio
38.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed7,392
Combined Engagement
4,598
Total Likes
2,794
Total Retweets
1,478
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
ASEAN Chair’s Statement on the Recent Air Strikes in Pa Zi Gyi Village, Kanbalu Township, Sagaing Region of Myanmar. https://t.co/0F2Vo12rUP https://t.co/Kt1JxvZd3a
SMASHING THROUGH! Greysia Polii and Apriyani Rahayu from #Indonesia just won GOLD🥇 for #Badminton 🏸🏸 Women’s Doubles at #Tokyo2020 #Olympics ! The first in Indonesia’s badminton women's doubles history. Congratulations and well done, ladies ! 🏆👏 #ASEANPride https://t.co/n0s25i
There will be an ASEAN Leaders Meeting on 24 April in the ASEAN Secretariat in Jakarta, Indonesia. The meeting will be chaired by Brunei Darussalam, ASEAN Chair of 2021. For more info, visit: https://t.co/TX3ffRbLxy or https://t.co/bEC3l7uN8p https://t.co/zLFrjjq8FI
Every 13 October, people of Thailand observe the memorial of King Bhumibol Adulyadej the Great. Also regarded as the Father of the Nation, the King showed impartiality and generosity and shared wisdom that Thai citizens cherished. https://t.co/jRLrUux3QN
We wish all Myanmar citizens a happy Thingyan. Let’s take this moment to wish everyone peace, good health, good luck and a fresh start for the new year. https://t.co/epc4dXUQU2
Key Insights & Takeaways
The account frequently highlights sports achievements, such as the gold medal win in badminton, which resonates with a wide audience. It promotes regional events like the ASEAN Leaders Meeting, emphasizing diplomatic and political engagement. Cultural celebrations, such as Thingyan in Myanmar, are shared to foster unity and goodwill among member states.
Strengths
- + Established follower base of 177,084
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ASEAN reveals an growing Twitter presence with 177,084 followers. The account demonstrates a content-creator strategy, averaging 44.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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