Atlanta Airport

Atlanta Airport

@ATLairport

Welcome to Hartsfield-Jackson Atlanta International Airport (ATL). We're here to help M-S 8:30am-5pm. For outside office hours, please call (800) 897-1910

Atlanta, GA https://www.atl.com/ Joined 2008-09-19 Date of Analysis: Dec 16, 2025

96,854

Followers

1,100

Following

32,233

Tweets

34.8

Avg Engagement

1,471

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ATLairport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-09-19
  • Verification:No
  • Location:Atlanta, GA

Data Summary

  • Tweets Analyzed:3,209
  • Avg Likes per Tweet:24.1
  • Avg Retweets per Tweet:10.7
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,209 tweets

The account maintains a high average engagement rate with likes and retweets, indicating strong interaction with its audience. Collaborations with other airports and artists boost visibility and engagement.

24.1

Avg Likes/Tweet

10.7

Avg Retweets/Tweet

77,266

Total Likes

34,381

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

8

75th Percentile

35,820

Top Tweet

0.36

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

24.3%

Original

65.6%

Replies

7.8%

Retweets

2.3%

Quotes

0.0%

Threads

0.9%

With Media

66.2%

With Links

20.1%

With #Tags

80.8%

With @Mentions

36.4%

With Emojis

159

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.7

Reply/Original Ratio

0.3

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.4%

Weekday Posts

10.6%

Weekend Posts

Top Hashtags

#atlairport (203) #atl (59) #atlskypointe (32) #travel (25) #mondaymotivation (17) #weareopen (17) #atlairportart (15) #marchmadness (15) #atlanta (13) #atlstrong (12)

Most Mentioned

@tsa (208) @delta (183) @atlairport (135) @asktsa (91) @clear (65) @flytpa (39) @cityofatlanta (37) @dfwairport (36) @mco (32) @cltairport (28)

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Content Strategy Analysis

Based on 3,209 tweets

Content Type Distribution

Content Breakdown

Original Tweets 781 (24%)
Replies 2,105 (66%)
Retweets 249 (8%)
Quote Tweets 74 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 249 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,209 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

The primary audience includes travelers, aviation enthusiasts, and fans of local and international artists. Followers are likely interested in airport services, travel tips, and cultural collaborations.

Average

Audience Quality

27.9%

Suspicion Index

37.6%

Low-Quality %

22

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.0%

Empty Bio

36.3%

<10 Tweets

10.0%

Mass Following (>2K)

0.0%

New (<90 days)

55.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.3%

No URL

27.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,354,323

Total Potential Reach

22

Median Follower Reach

129

75th Percentile Reach

4.8%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

44.3%

Creators

4,433 accounts

19.4%

Consumers

1,939 accounts

36.3%

Dormant

3,626 accounts

119

Verified Followers

1.19% of total

6.6%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Atlanta, GA (794) Georgia, USA (169) United States (149) Atlanta (69) Atlanta, Georgia (42) USA (39) Georgia (39) Washington, DC (29) Florida, USA (28) ATL (28)

119

Verified Followers

1.19% of total

1,391

Protected Accounts

13.91% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,143 Wrestler Wrestling, Motivation, Self-promotion
@AtlantaFalcons 2,437,045 Sports Team Football, Atlanta, DirtyBirds
@ReverendWarnock 1,239,562 Pastor Faith, Justice, Georgia
@NOH8Campaign 799,094 Activism equality, bullying, discrimination
@flyethiopian 728,147 Airline Aviation, Travel, Cargo
@solalexasch 681,320 Musician Music, Travel, Tattoos
@MrScottEddy 589,943 Travel Expert Travel, Hospitality, Brand Strategy
@MorelDLeon 127,317 - -
@dickdopamine 116,255 Adult Entertainer Kinky, DC, Hedonist
@BigJetTVLIVE 105,440 - -

Top Keywords in Follower Bios

love (339) life (260) travel (179) mom (163) atlanta (145) world (138) lover (131) aviation (123) god (118) wife (111)

Top Hashtags in Follower Bios

#taxi (22) #cab (21) #godawgs (21) #forthea (18) #tours (18) #museum (14) #washingtondc (14) #bwi (13) #dirtybirds (13) #dullesairport (13)

5,203

Followers With Bio

4,797

Followers Without Bio

52.03%

% With Bio

47.97%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,209 analyzed

53,308

Combined Engagement

39,556

Total Likes

13,752

Total Retweets

10,662

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Airport Services Cultural Collaborations Travel Engagement

Key Insights & Takeaways

The account frequently collaborates with other airports and artists, enhancing its reach and relevance. It uses trending hashtags and references to popular music groups like BTS, which attracts a younger and more engaged audience. The content often highlights Atlanta's cultural and sporting events, reinforcing the airport's role as a gateway to the city.

Strengths

  • + Established follower base of 96,854
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ATLairport reveals an growing Twitter presence with 96,854 followers. The account demonstrates a conversation-first approach, averaging 34.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025