Atlas Obscura

Atlas Obscura

@atlasobscura

The definitive guide to the world's hidden wonders. Order our latest book "Gastro Obscura: A Food Adventurer's Guide" today! https://books.atlasobscura.com/

Everywhere https://atlasobscura.com/ Joined 2009-07-15 Date of Analysis: Dec 16, 2025

445,209

Followers

3,213

Following

88,157

Tweets

38.2

Avg Engagement

5,027

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @atlasobscura's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-15
  • Verification:No
  • Location:Everywhere

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:31.5
  • Avg Retweets per Tweet:6.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady average of likes and retweets, suggesting consistent interest in its content. While engagement is moderate, the high follower count indicates a wide reach.

31.5

Avg Likes/Tweet

6.7

Avg Retweets/Tweet

102,375

Total Likes

21,884

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

27

Median Likes

6

Median Retweets

47

75th Percentile

618

Top Tweet

0.09

Engagement per 1K Followers

Normalized influence metric

Consistent

Engagement Pattern

Steady engagement across posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

98.6%

Original

1.4%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.6%

With Media

99.4%

With Links

1.9%

With #Tags

2.2%

With @Mentions

0.2%

With Emojis

125

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

75.1%

Weekday Posts

24.9%

Weekend Posts

Top Hashtags

#ad (56) #sponsored (56) #discoveratl (12) #contest (2) #1 (1) #iheartpodcastawards (1) #fcmostinnovative (1) #thatsmymo (1) #lasvegas (1) #ces2023 (1)

Most Mentioned

@discoveratlanta (12) @arizonatourism (9) @bigthink (7) @discoverla (7) @visitmaine (6) @janaka_stucky (3) @eureka_springs (3) @visitcalifornia (2) @pbsds (2) @pbsnature (2)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,204 (99%)
Replies 46 (1%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes travel enthusiasts, culture lovers, and science curious individuals. They are drawn to unique, visually appealing content that offers both education and inspiration.

Average

Audience Quality

23.5%

Suspicion Index

26.2%

Low-Quality %

43

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.0%

Empty Bio

23.6%

<10 Tweets

13.9%

Mass Following (>2K)

0.0%

New (<90 days)

51.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.8%

No URL

16.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

66,428,200

Total Potential Reach

43

Median Follower Reach

221

75th Percentile Reach

8.8%

>1K followers

1.2%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.1%

Creators

29,046 accounts

18.3%

Consumers

9,170 accounts

23.6%

Dormant

11,784 accounts

969

Verified Followers

1.94% of total

11.9%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (393) Los Angeles, CA (301) India (293) London, England (233) New York, NY (206) Washington, DC (205) Chicago, IL (165) California, USA (159) London (157) Earth (142)

1,738

Verified Followers

1.72% of total

13,328

Protected Accounts

13.2% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,458 Wrestler Wrestling, Motivation, Self-promotion
@sciam 4,198,628 Science Communication Science, Discoveries, Insights
@ProfBrianCox 3,058,949 Physicist Physics, Science Communication, Astronomy
@konkonas 2,295,221 Actor Indian cinema, Atheism, Film directing
@miguelhotero 1,929,110 Journalist Politics, Journalism, Leadership
@DijitalHabitat 1,703,366 - -
@SaraCarterDC 1,504,195 Journalist Investigative journalism, National security, Conservative politics
@Unexplained 1,335,797 Paranormal Researcher Mystery, Paranormal, Curiosity
@RealMattLucas 1,258,924 Actor Comedy, Acting, Television
@GettyImages 1,034,116 Photography Photography, Visual storytelling, Creativity

Top Keywords in Follower Bios

love (2,001) sheher (1,974) writer (1,951) life (1,854) lover (1,550) art (1,378) music (1,364) world (1,352) things (1,252) science (1,237)

Top Hashtags in Follower Bios

#artbot (275) #bitcoin (225) #blm (182) #blacklivesmatter (119) #resist (91) #ai (65) #travel (58) #1 (48) #btc (48) #art (46)

65,176

Followers With Bio

35,822

Followers Without Bio

64.53%

% With Bio

35.47%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

1,493

Combined Engagement

1,270

Total Likes

223

Total Retweets

299

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Travel Culture Science Nature Storytelling Exploration

Key Insights & Takeaways

The content is highly visual and storytelling-driven, which helps in capturing attention and fostering engagement. The use of links to external resources suggests a focus on providing additional value beyond the tweet itself. The account's niche appeal aligns with a specific audience interested in obscure and unusual topics.

Strengths

  • + Established follower base of 445,209
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @atlasobscura reveals an growing Twitter presence with 445,209 followers. The account demonstrates a content-creator strategy, averaging 38.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025