Atresmedia Comunicación
Perfil oficial de la Dirección de Comunicación y RRPP de Atresmedia.
124,095
Followers
1,514
Following
71,128
Tweets
26.6
Avg Engagement
605
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @atresmediacom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-03-06
- Verification:No
- Location:Madrid
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:19.8
- Avg Retweets per Tweet:6.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 303 likes and 68 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.2% of the followers, suggesting a mix of public figures and general users.
19.8
Avg Likes/Tweet
6.7
Avg Retweets/Tweet
64,471
Total Likes
21,868
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
4
Median Retweets
34
75th Percentile
505
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.4%
Original
5.6%
Replies
2.2%
Retweets
1.8%
Quotes
0.0%
Threads
0.1%
With Media
97.5%
With Links
53.5%
With #Tags
96.3%
With @Mentions
78.6%
With Emojis
218
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.86
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.7%
Weekday Posts
21.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 70 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in Spanish television news, entertainment, and sports programming. They are likely media consumers, fans of Atresmedia's content, and industry professionals.
Average
Audience Quality
25.5%
Suspicion Index
31.1%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.1%
Empty Bio
26.6%
<10 Tweets
12.7%
Mass Following (>2K)
0.0%
New (<90 days)
54.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.9%
No URL
18.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
125,742,249
Total Potential Reach
35
Median Follower Reach
198
75th Percentile Reach
7.4%
>1K followers
1.3%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.1%
Creators
27,049 accounts
19.4%
Consumers
9,676 accounts
26.6%
Dormant
13,275 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
197
Verified Followers
0.2% of total
10,699
Protected Accounts
10.59% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AlejandroSanz | 19,771,585 | Singer | Music, Singer, Songwriter |
| @JohnCena | 14,101,255 | Wrestler | Wrestling, Motivation, Self-promotion |
| @davidbisbal | 9,866,782 | Singer | Music, Singer, Performer |
| @2010MisterChip | 3,528,554 | Sports Analyst | Football, Statistics, Broadcasting |
| @elchiringuitotv | 3,220,094 | Sports commentator | Sports, Football, Entertainment |
| @ristomejide | 2,714,018 | Publicista | Padre, Marido, Emprendedor |
| @El_Hormiguero | 2,319,526 | TV Show | TV, entertainment, social media |
| @CristiPedroche | 2,152,305 | TV Host | Vida, armas, descubrimiento |
| @tv_mauricio | 2,089,084 | Journalist | News, Journalism, Broadcasting |
| @miguelhotero | 1,930,013 | Journalist | Politics, Journalism, Leadership |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,621
Followers With Bio
51,378
Followers Without Bio
49.13%
% With Bio
50.87%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,337
Combined Engagement
1,982
Total Likes
355
Total Retweets
467
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
💥 @jpedrerol, líder de la información deportiva, renueva con Atresmedia TV Asume la dirección de @DeporteslaSexta y continuará como máximo responsable de @JugoneslaSexta, en @laSextaTV, y @elchiringuitotv, en @MegaTDT https://t.co/6g8ALiOnwd
#Audiencias I ¡Buenos días! 💥💥 @PasapalabraA3 hace historia también en audiencias 😱 Alcanza el MEJOR DATO HISTÓRICO del programa con un 37,4% de cuota de pantalla 📺 Arrasa como LO+VISTO del jueves con 4.578.000 seguidores de media y 6.715.000 espectadores únicos https://t.co/
¡Momentazo de la noche! 🔥 Bárbara Rey, Sofía Cristo y Chelo García Cortés, posando juntas en la premier de @cristoreyserie ¡Estreno este domingo, 15 de enero, en @ATRESplayer PREMIUM! 📲 https://t.co/d9FN5oaWXv
#Audiencias | @YAhoraSonsoles, líder de la tarde, logra su máximo de espectadores y su mejor cuota en viernes. Alcanza un 14,9% y 1.484.000 espectadores. El programa logra 3,4M de espectadores únicos. https://t.co/LNswpUVYs6
#Audiencias I 🙌 @El_Hormiguero arrasa con 2.989.000 seguidores y un 19,7%, su máxima cuota del año y a +12,8 puntos de su principal competidor Es la emisión con más espectadores únicos: 6.076.000 con @karolg Se supera en Target Comercial (22,1%) y gana en todos los públicos
Key Insights & Takeaways
The account frequently highlights key figures and their roles within Atresmedia, such as @jpedrerol and @YAhoraSonsoles. It emphasizes major events like premieres and ratings milestones to attract attention and maintain audience interest. The use of hashtags like #Audiencias helps in tracking and promoting specific content and achievements.
Strengths
- + Established follower base of 124,095
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @atresmediacom reveals an growing Twitter presence with 124,095 followers. The account demonstrates a content-creator strategy, averaging 26.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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