At The Races
Digital partner of Sky Sports Racing (Sky 415, Virgin 519) and horse racing’s biggest site. Get free tips every day: https://www.attheraces.com/tips
255,937
Followers
2,871
Following
151,202
Tweets
72.0
Avg Engagement
1,088
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AtTheRaces's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-25
- Verification:Yes
- Location:Sky 415 Virgin 519
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:63.2
- Avg Retweets per Tweet:8.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a high level of engagement with an average of 2,502 likes and 452 retweets per tweet. Its content is well-received and often shared within the racing community.
63.2
Avg Likes/Tweet
8.7
Avg Retweets/Tweet
205,562
Total Likes
28,327
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
18
Median Likes
2
Median Retweets
57
75th Percentile
5,007
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.9%
Original
2.2%
Replies
8.3%
Retweets
0.6%
Quotes
0.0%
Threads
0.1%
With Media
56.1%
With Links
20.4%
With #Tags
79.6%
With @Mentions
32.8%
With Emojis
139
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 269 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in horse racing, with a focus on UK and international events. They are likely sports enthusiasts, bettors, and fans of specific horses and jockeys.
Average
Audience Quality
23.7%
Suspicion Index
34.7%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.8%
Empty Bio
31.2%
<10 Tweets
8.6%
Mass Following (>2K)
0.0%
New (<90 days)
41.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.7%
No URL
21.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,676,044
Total Potential Reach
35
Median Follower Reach
172
75th Percentile Reach
4.4%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.1%
Creators
23,548 accounts
21.7%
Consumers
10,863 accounts
31.2%
Dormant
15,589 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
412
Verified Followers
0.41% of total
10,350
Protected Accounts
10.25% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TimCoronel | 977,012 | Racer | Dakar Rally, Car Wars, Racing |
| @Swannyg66 | 920,249 | Commentator | Cricket, Commentating, Speaking |
| @ZachBoychuk | 829,246 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @carolvorders | 752,345 | TV Host | TV, Entrepreneur, Adventure |
| @solalexasch | 679,003 | Musician | Music, Travel, Tattoos |
| @BumbleCricket | 586,204 | Cricket Commentator | cricket, raconteur, bon viveur |
| @TheLuluLife | 485,044 | Influencer | Instagram, Twitter, Lifestyle |
| @wefollowbackd | 457,096 | Football Blogger | Football, News, Sport |
| @netkeiba | 411,098 | Horse Racing | Horse racing, Japanese, Media |
| @BadManBetting | 388,044 | Betting Tipster | Sports betting, Research, Community |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,131
Followers With Bio
47,863
Followers Without Bio
52.61%
% With Bio
47.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed19,059
Combined Engagement
17,200
Total Likes
1,859
Total Retweets
3,812
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Remembering Jack de Bromhead on the day the Mares' Novices' Hurdle is run in his honour at Cheltenham 🙌 https://t.co/QClEg2BeZl
What a shot of Saudi Cup hero Panthalassa! 🙌🇯🇵 #サウジカップ #パンサラッサ https://t.co/cLdsq2hfp2
Extraordinary scenes at @NewcastleRaces! 😲 https://t.co/3BhwdOJ6uX
Happy retirement to a very, very special horse 👑 #Honeysuckle https://t.co/4dud2NNLqx
Thanks for everything, Mighty Potter ❤️ https://t.co/TXAoMOswpz
Key Insights & Takeaways
The account frequently commemorates notable figures and horses in the racing world, which helps build emotional connections with the audience. It leverages partnerships with major sports channels like Sky Sports Racing to enhance credibility and reach. The use of hashtags and multilingual content suggests an effort to engage a global audience interested in horse racing.
Strengths
- + Established follower base of 255,937
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AtTheRaces reveals an growing Twitter presence with 255,937 followers. The account demonstrates a content-creator strategy, averaging 72.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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