American University of Beirut

American University of Beirut

@AUB_Lebanon

The official account of the American University of Beirut #AUB. Follow for campus news, events, and more. الجامعة الأميركية في بيروت

Lebanon https://www.aub.edu.lb/ Joined 2010-01-29 Date of Analysis: Dec 16, 2025

279,958

Followers

53,302

Following

44,509

Tweets

13.1

Avg Engagement

305

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @AUB_Lebanon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-01-29
  • Verification:No
  • Location:Lebanon

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:7.6
  • Avg Retweets per Tweet:5.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

On average, tweets receive moderate likes and retweets, indicating a level of interest from the audience. Engagement appears to be more focused on institutional announcements and branding rather than personal interactions.

7.6

Avg Likes/Tweet

5.5

Avg Retweets/Tweet

24,736

Total Likes

17,909

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

12

75th Percentile

1,949

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

32.2%

Original

3.4%

Replies

63.5%

Retweets

0.9%

Quotes

0.0%

Threads

0.7%

With Media

46.0%

With Links

58.3%

With #Tags

83.3%

With @Mentions

5.7%

With Emojis

174

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.11

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.8%

Weekday Posts

10.2%

Weekend Posts

Top Hashtags

#aub (1139) #aubgrad22 (131) #aubgrad21 (65) #aubmediterraneo (50) #osb (46) #aubgivingday (41) #aubproud (36) #aubgrad20 (35) #fhs (33) #aublibraries (33)

Most Mentioned

@aub_lebanon (373) @drfadlokhuri (295) @aubmc_official (281) @poaub (194) @aub_fafs (194) @fhs_aub (133) @aubalumni (133) @aubosb (131) @msfea_aub (131) @ifi_aub (112)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,047 (32%)
Replies 110 (3%)
Retweets 2,064 (64%)
Quote Tweets 28 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,064 retweets (64% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes students, faculty, alumni, and the general public interested in university activities. It also reaches international audiences due to the university's global reputation.

Average

Audience Quality

31.5%

Suspicion Index

43.7%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

50.3%

Empty Bio

50.4%

<10 Tweets

7.9%

Mass Following (>2K)

0.0%

New (<90 days)

56.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.6%

No URL

37.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

48,963,006

Total Potential Reach

11

Median Follower Reach

68

75th Percentile Reach

4.2%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

28.0%

Creators

14,000 accounts

21.6%

Consumers

10,789 accounts

50.4%

Dormant

25,211 accounts

163

Verified Followers

0.33% of total

7.6%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lebanon (4,812) Beirut (513) Beirut, Lebanon (280) لبنان (267) Dubai, United Arab Emirates (230) lebanon (209) London, England (133) Cairo, Egypt (133) Paris, France (112) United States (111)

211

Verified Followers

0.21% of total

6,326

Protected Accounts

6.26% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,102,122 Wrestler Wrestling, Motivation, Self-promotion
@UNESCO 3,683,368 Organization Education, Sciences, Culture
@AdrianaLima 2,478,983 Model Fashion, Beauty, Modeling
@WamdaME 2,177,472 Entrepreneurship Entrepreneurs, Middle East, North Africa
@zlj517 1,985,628 Spokesman Geopolitics, Diplomacy, Communication
@RAYAofficial 1,261,771 Entertainment Host CelebritySpotter, FilmBuff, Globetrotter
@adage 991,791 Advertising advertising, marketing, innovation
@najatvb 963,114 Politician Education, Politics, Advocacy
@Haqeeqat_TV 884,427 Media Personality Pakistan, YouTube, News
@ezgibasaran 729,201 Journalist Journalism, Istanbul, Oxon

Top Keywords in Follower Bios

university (861) lebanese (773) life (756) student (742) lebanon (732) health (708) phd (704) love (700) engineer (637) research (596)

Top Hashtags in Follower Bios

#lebanon (48) #medtwitter (28) #sdgs (27) #mena (25) #ai (24) #innovation (23) #middleeast (21) #globalhealth (21) #education (20) #bitcoin (19)

35,593

Followers With Bio

65,404

Followers Without Bio

35.24%

% With Bio

64.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

5,240

Combined Engagement

2,228

Total Likes

3,012

Total Retweets

1,048

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Institutional Communication Branding Cultural Relevance
American University…
@AUB_Lebanon

RT @AUBMC_Official: “40 adult patients and 15 children living on respirators will die immediately. 180 people suffering from renal failure…

2021-08-14
Retweets: 1,949 Likes: 0 Engagement: 1,949
American University…
@AUB_Lebanon

To honor the memory of the iconic Palestinian journalist Shireen Abu Akleh, the Board of Trustees of AUB in full partnership with the Yafa Foundation announce the establishment of the Shireen Abu Akleh Endowed Memorial Scholarship. Full message: https://t.co/XBMh4ZlrOg https://t.

2022-05-13
Retweets: 326 Likes: 1,310 Engagement: 1,636
American University…
@AUB_Lebanon

It is our sincere pleasure to share the revamped logo of the American University of Beirut. This new look reaffirms our identity as one of the most prestigious universities of the Global South, firmly rooted in Beirut, yet with a robust global presence. https://t.co/lEuMqggZyu h

2022-08-31
Retweets: 102 Likes: 507 Engagement: 609
American University…
@AUB_Lebanon

#AUBProud to have Ardem Sarkis Patapoutian @ardemp, former student and #AUB alumnus, receive the 2021 Nobel Prize in physiology or medicine. Patapoutian was a chemistry major at AUB 1985-86 &amp; was placed on the dean’s honor list before he was compelled to leave because of the

2021-10-04
Retweets: 125 Likes: 411 Engagement: 536
American University…
@AUB_Lebanon

RT @unwomenlebanon: 👈🚨 5%م امتع متعد ع حارت لنن اميرّة صر وت نغر هلعالة وكن الرة جء م هلور حى يِمَ. 👉 اعملوا ❤️ أو 🔁 لتكمل رسالة هالتغ…

2021-11-15
Retweets: 510 Likes: 0 Engagement: 510

Key Insights & Takeaways

The account frequently highlights institutional milestones and branding updates, showing a focus on identity and visibility. It engages with cultural and historical figures, such as Shireen Abu Akleh, which may help in building emotional connections with the audience. The use of Arabic typeface in the logo reflects a commitment to cultural relevance and modernization.

Strengths

  • + Established follower base of 279,958
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @AUB_Lebanon reveals an growing Twitter presence with 279,958 followers. The account demonstrates a content-creator strategy, averaging 13.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025