Audubon Society

Audubon Society

@audubonsociety

The original tweeters. Audubon protects birds and the places they need, today and tomorrow.

U.S. https://www.audubon.org/ Joined 2009-01-29 Date of Analysis: Dec 16, 2025

222,219

Followers

17,740

Following

47,007

Tweets

66.3

Avg Engagement

3,565

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @audubonsociety's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-29
  • Verification:No
  • Location:U.S.

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:52.6
  • Avg Retweets per Tweet:13.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account consistently receives high engagement with an average of 950 likes and 191 retweets per tweet, indicating strong audience interaction. Verified accounts make up 0.6% of the followers, suggesting a mix of public figures and general supporters.

52.6

Avg Likes/Tweet

13.6

Avg Retweets/Tweet

171,027

Total Likes

44,234

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

42

Median Likes

10

Median Retweets

82

75th Percentile

2,388

Top Tweet

0.3

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

77.9%

Original

3.8%

Replies

17.4%

Retweets

0.9%

Quotes

0.0%

Threads

4.6%

With Media

82.8%

With Links

35.4%

With #Tags

51.6%

With @Mentions

1.2%

With Emojis

229

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.05

Reply/Original Ratio

0.05

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.8%

Weekday Posts

24.2%

Weekend Posts

Top Hashtags

#birdstellus (179) #birdfriendly (93) #plantsforbirds (88) #birdsneedwater (66) #thebirdsongproject (63) #auduboncbc (56) #sharetheshore (51) #savetheseabirds (48) #cop15 (29) #greatlakes (25)

Most Mentioned

@audubonfl (118) @drelizabethgray (102) @audubonamericas (85) @audubon_gl (84) @audubonrockies (73) @audubonnc (67) @audubonsociety (49) @birdnoteradio (47) @audubonca (46) @audubon_ct (43)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,530 (78%)
Replies 125 (4%)
Retweets 565 (17%)
Quote Tweets 29 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 565 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes bird enthusiasts, environmentalists, and nature lovers interested in conservation efforts. Followers are likely to be educators, students, and individuals passionate about wildlife preservation.

Average

Audience Quality

30.1%

Suspicion Index

37.6%

Low-Quality %

12

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.7%

Empty Bio

42.3%

<10 Tweets

11.3%

Mass Following (>2K)

0.0%

New (<90 days)

60.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.1%

No URL

32.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

48,149,760

Total Potential Reach

12

Median Follower Reach

111

75th Percentile Reach

6.1%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

39.6%

Creators

19,789 accounts

18.1%

Consumers

9,043 accounts

42.3%

Dormant

21,168 accounts

298

Verified Followers

0.6% of total

7.1%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (451) USA (159) Los Angeles, CA (145) California, USA (144) Florida, USA (135) Washington, DC (135) Chicago, IL (120) New York, NY (119) Seattle, WA (104) Texas, USA (100)

554

Verified Followers

0.55% of total

11,164

Protected Accounts

11.05% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,184 Wrestler Wrestling, Motivation, Self-promotion
@Interior 4,944,813 Government Official Conservation, Stewardship, Policy
@marwilliamson 2,782,276 Author spirituality, activism, love
@GaelGarciaB 2,448,376 Actor Pachanga, Banda, Pesero
@NHM_London 2,288,979 Museum Environment, Conservation, Education
@foleyispod 1,975,500 - -
@miguelhotero 1,929,441 Journalist Politics, Journalism, Leadership
@threadless 1,702,160 Apparel Design Art, Design, Community
@SinghLions 1,334,227 Restaurateur Food, Travel, Influencer
@mmpadellan 1,222,448 Political Commentator #BlueWave2022, #Feminist, #TheResistance

Top Keywords in Follower Bios

love (4,230) nature (3,297) lover (3,049) sheher (3,013) life (2,446) mom (2,065) wildlife (2,041) science (1,998) birds (1,685) writer (1,656)

Top Hashtags in Follower Bios

#blm (333) #blacklivesmatter (251) #resist (247) #nature (144) #voteblue (97) #wildlife (96) #conservation (94) #climatechange (92) #scicomm (88) #birds (82)

65,671

Followers With Bio

35,321

Followers Without Bio

65.03%

% With Bio

34.97%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

7,726

Combined Engagement

6,580

Total Likes

1,146

Total Retweets

1,545

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Bird Conservation Environmental Protection Storytelling Education Community Engagement Wildlife Preservation

Key Insights & Takeaways

The account emphasizes storytelling to highlight conservation successes and challenges It leverages verified experts and real-life examples to build credibility and connection It uses interactive questions to engage followers and encourage participation

Strengths

  • + Established follower base of 222,219
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @audubonsociety reveals an growing Twitter presence with 222,219 followers. The account demonstrates a content-creator strategy, averaging 66.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025