Austin Energy
Austin Energy is the City of Austin’s community-owned electric utility. Report outages: 512-322-9100 and https://outagemap.austinenergy.com/
49,774
Followers
461
Following
15,244
Tweets
18.6
Avg Engagement
985
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @austinenergy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-20
- Verification:No
- Location:Austin, Texas
Data Summary
- Tweets Analyzed:3,251
- Avg Likes per Tweet:10.7
- Avg Retweets per Tweet:7.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,251 tweetsThe account has an average of 505 likes and 222 retweets per tweet, indicating moderate engagement. The content is primarily informational and reactive to current events.
10.7
Avg Likes/Tweet
7.9
Avg Retweets/Tweet
34,865
Total Likes
25,643
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
11
75th Percentile
1,107
Top Tweet
0.37
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
39.0%
Original
51.8%
Replies
5.2%
Retweets
4.0%
Quotes
0.0%
Threads
0.3%
With Media
64.2%
With Links
11.0%
With #Tags
38.3%
With @Mentions
28.7%
With Emojis
222
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.33
Reply/Original Ratio
0.76
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.7%
Weekday Posts
15.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,251 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 170 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,251 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is Austin residents affected by power outages. The account also serves as a source of information for local media and city officials.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,687,868
Total Potential Reach
28
Median Follower Reach
150
75th Percentile Reach
5.5%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,526
Protected Accounts
15.26% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @alexanderludwig | 454,262 | Musician | Music, Actor, EP |
| @JohnCornyn | 369,918 | Politician | News, Pics, Opinions |
| @AustinChronicle | 217,715 | Media | News, Events, Music |
| @ddkesports | 99,227 | Commentator | CS:GO, Valorant, AFPS |
| @DenunciaGuayana | 83,349 | Activist | Participación ciudadana, mejorar región, Guayana |
| @Monica_Wilcox | 80,830 | Author | books, climate, nature |
| @theerikalove | 78,597 | Creator | Podcasting, Marketing, Events |
| @anaperezworld | 48,861 | Realtor | Real Estate, Entrepreneurship, Cancer Awareness |
| @rabbidan | 47,391 | Rabbi | Judaism, Community, Marriage |
| @HerMoneyMedia | 44,905 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,154
Followers With Bio
4,846
Followers Without Bio
51.54%
% With Bio
48.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,251 analyzed4,619
Combined Engagement
1,319
Total Likes
3,300
Total Retweets
924
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @ERCOT_ISO: There is a scam circulating on social media asking customers to text their private account numbers. Don’t do it! We don’t need any of your info to get your power back on – we are working as fast as we possibly can.
While we know these outages have been a hardship for customers, please know that our crews are working 24/7 in the elements to restore 💡. Crews are reporting incidents of harassment, threats, things thrown at them. They're here to help you + make the situation better. https://t.c
⚠️Rotating outages are starting! ⚠️ ERCOT has declared an Energy Emergency Alert (EEA) Level 3. Austin Energy, along with utilities across the state, have been instructed to begin rotating outages because there is not enough power available to keep up with consumer demand. https:
RT @ERCOT_ISO: ERCOT appeals for conservation from 2-8 p.m. Monday, July 11. More details available: https://t.co/CVBehrr5J1 @PUCTX #txlege
RT @AustinWater: City-wide boil water notice issued due to power loss at Ullrich Water Treatment Plant and drop in water pressure below minimum standards. We are working with #Austin Energy to assess the system. Boil water for consumption. Follow guidelines at https://t.co/cReBGh
Key Insights & Takeaways
The account emphasizes the hard work of crews during extreme weather conditions. It provides real-time updates on the number of ongoing outages. It uses emotional language and emojis to connect with the audience during difficult times.
Strengths
- + Established follower base of 49,774
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @austinenergy reveals an growing Twitter presence with 49,774 followers. The account demonstrates a conversation-first approach, averaging 18.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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