AXA
#AXA Global Twitter account for news & stories about #insurance & asset management, the company & its subsidiaries worldwide
85,443
Followers
595
Following
9,092
Tweets
32.4
Avg Engagement
771
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AXA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-05-10
- Verification:Yes
- Location:Paris, France
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:16.8
- Avg Retweets per Tweet:15.6
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,247 tweetsAXA's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The focus on sports partnerships and achievements drives engagement and brand visibility.
16.8
Avg Likes/Tweet
15.6
Avg Retweets/Tweet
54,688
Total Likes
50,564
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
20
75th Percentile
17,618
Top Tweet
0.38
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
32.5%
Original
52.6%
Replies
13.3%
Retweets
1.7%
Quotes
0.0%
Threads
0.2%
With Media
47.8%
With Links
40.4%
With #Tags
86.3%
With @Mentions
21.2%
With Emojis
201
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.62
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.9%
Weekday Posts
8.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 431 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes customers, investors, and industry professionals interested in AXA's services and global operations. Fans of sports teams, particularly Liverpool FC, are also engaged through partnership announcements.
Average
Audience Quality
22.9%
Suspicion Index
24.3%
Low-Quality %
50
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.7%
Empty Bio
23.6%
<10 Tweets
17.4%
Mass Following (>2K)
0.0%
New (<90 days)
45.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.8%
No URL
15.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,926,134
Total Potential Reach
50
Median Follower Reach
240
75th Percentile Reach
8.7%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.3%
Creators
6,080 accounts
21.1%
Consumers
2,323 accounts
23.6%
Dormant
2,596 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
91
Verified Followers
0.83% of total
1,209
Protected Accounts
10.99% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,061 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jackwhitehall | 6,035,968 | Actor/Comedian | Comedy, Acting, Entertainment |
| @thisisanfield | 939,012 | Sports News | Liverpool FC, News, Analysis |
| @ThaiLFC | 732,101 | Football Fan | Football, Liverpool, Thailand |
| @CVersailles | 498,836 | Tourism | History, Architecture, Travel |
| @LPGA | 314,371 | Golf | golf, women, professional |
| @LiverpoolFCW | 226,880 | Football Club | Football, Women's sports, Liverpool FC |
| @EurasiaGroup | 171,007 | Geopolitical analysis | Geopolitics, Risk Analysis, Politics |
| @jjjinvesting | 157,450 | Investor | Investing, Contrary Options, Vietnam Veteran |
| @IPBES | 122,412 | Environmental Scientist | Biodiversity, Ecosystem Services, Science |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,297
Followers With Bio
3,702
Followers Without Bio
66.34%
% With Bio
33.66%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed39,672
Combined Engagement
16,929
Total Likes
22,743
Total Retweets
7,934
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @LFC: Thank you for your brilliant support this season, Reds. What an incredible ride this special team has taken us all on ❤ There have been so many memorable moments, together. One game to go. See you all in Paris 🇫🇷 https://t.co/IuccGSLdle
Premier League Champions! 🏆 These are the moments you train for. Congratulations to the millions of fans, the players, management and backroom team who make up @LFC Together we win. #StaySafe #KnowYouCan #AXA #OfficialTrainingKitPartner #LFC https://t.co/kS78B5G1tm
We are proud to announce the next exciting step in our partnership with @LFC. From 2019/20 season, #AXA will become Liverpool's Official Training Kit Partner. This represents a symbol of our strong ambition to strengthen our brand globally and our #KnowYouCan position https://t.c
RT @LFC: The Reds 😍 #FIFAFootballAwards | #TheBest https://t.co/fjhYNYWAAx
We’re delighted to enhance our partnership with @LFC and secure the naming rights for the new #AXA Training Centre ⚽️Success begins off the pitch. #KnowYouCan #OfficialTrainingPartner #LFC https://t.co/NNnuZ8slCa https://t.co/p3HzaLPJpQ
Key Insights & Takeaways
AXA leverages high-profile sports partnerships to enhance brand visibility and appeal to a broader audience. The account emphasizes corporate milestones and achievements, reinforcing its position in the insurance and asset management sectors. Engagement is driven by a mix of informative content and celebratory announcements, particularly around sports events and partnerships.
Strengths
- + Established follower base of 85,443
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AXA reveals an growing Twitter presence with 85,443 followers. The account demonstrates a conversation-first approach, averaging 32.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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