Ayto Benito Juárez
Cuenta oficial y verificada del H. Ayuntamiento de Benito Juárez, Cancún 2021-2024.
59,742
Followers
2,044
Following
59,972
Tweets
9.1
Avg Engagement
208
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AytoCancun's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-07-30
- Verification:No
- Location:Cancún, Quintana Roo
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:5.8
- Avg Retweets per Tweet:3.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 73 likes and 26 retweets per tweet. The content often includes calls to action, which likely contribute to the engagement rate.
5.8
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
18,780
Total Likes
10,806
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
11
75th Percentile
132
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.8%
Original
28.5%
Replies
3.7%
Retweets
1.0%
Quotes
0.0%
Threads
0.0%
With Media
88.4%
With Links
70.5%
With #Tags
56.4%
With @Mentions
68.1%
With Emojis
231
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.43
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
79.5%
Weekday Posts
20.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 121 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Cancún and visitors interested in local news and events. The account also targets individuals who share historical photos of the city.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,420,035
Total Potential Reach
4
Median Follower Reach
44
75th Percentile Reach
3.3%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,012
Protected Accounts
10.12% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,326,588 | Restaurateur | Food, Travel, Influencer |
| @carolina_rocha_ | 567,685 | Reporter | Periodismo, viajes, cultura |
| @kikesma | 253,251 | Activista | Freedom, Dreams, Tomorrow |
| @morrowchris | 243,213 | Journalist | Comic Con, SDCCshrine, Covid19 |
| @liebano | 191,509 | Lawyer | Law, Politics, Research |
| @MarioNavarroMx_ | 180,349 | CEO | CEO, Revista Poder, Facebook |
| @grupo_sexenio | 173,910 | News Outlet | Noticias, Grupo, Sexenio |
| @pablo_majluf | 123,730 | Columnist | politics, journalism, podcasting |
| @Pilar__HA | 106,542 | Mamá | Mamá, abuela, Cantante frustrada |
| @CarlosMaizOK | 86,668 | Entrepreneur | Entrepreneur, Digital Communication, Bitcoin |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,263
Followers With Bio
5,737
Followers Without Bio
42.63%
% With Bio
57.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed552
Combined Engagement
357
Total Likes
195
Total Retweets
110
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
AVISO A LA CIUDADANÍA ⚠️ El H. Ayuntamiento de Benito Juárez informa que actualmente el huracán “Ian” categoría 2 en la escala Saffir-Simpson, se localizó a las 16:00 horas aproximadamente a 395 kilómetros al este sureste de Cancún, https://t.co/scjC0mn2tJ
Así era el puente Calinda de la Zona Hotelera de Cancún en la década de los 70's. ¿Tienes fotos antiguas de nuestra ciudad? ¡Compártelas con nosotros! 📷 #CancúnNosUne 🤝 #CancúnTieneHistoria https://t.co/F1p5bjwb45
AVISO A LA CIUDADANÍA⚠️ El H. Ayuntamiento de Benito Juárez informa que actualmente el huracán “Ian”🌀categoría 2 en la escala Saffir-Simpson, se localizó a las 16:00 horas aproximadamente a 395 kilómetros al este sureste de Cancún, https://t.co/nk4KukJdhE
RT @MaraLezama: La construcción del Puente Vehicular Nichupté lleva un avance del 21%. En el entronque de la Colosio se avanza en la cimentación de la estructura, en la zona terrestre del viaducto, se tiene en proceso el montaje de cabezales y trabes. https://t.co/TpN0WDsfhF
Debido a las actuales condiciones meteorológicas, se suspende las actividades del “Hanal Pixán2022” en el Malecón Tajamar. Agradecemos a todos los participantes, artesanos y ciudadanos; reconocemos su entusiasmo ante tal evento que ya se una tradición en Cancún.
Key Insights & Takeaways
The account frequently shares public alerts and updates, which are crucial for community safety and awareness. It encourages user interaction by asking for historical photos, fostering a sense of community and shared memory. The use of emojis and urgent language in tweets helps to capture attention and convey urgency effectively.
Strengths
- + Established follower base of 59,742
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AytoCancun reveals an growing Twitter presence with 59,742 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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