Arizona Lottery
The official Twitter page for the Arizona Lottery. Since 1981, nearly $5 billion has been given back to the State of Arizona. Remember to play responsibly (21+)
11,003
Followers
441
Following
6,598
Tweets
14.9
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AZLottery's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-17
- Verification:No
- Location:Arizona
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:12.6
- Avg Retweets per Tweet:2.3
- Followers Analyzed:10,729
Engagement Analysis
Based on 500 tweetsThe account averages 154 likes and 68 retweets per tweet, showing moderate engagement. Giveaways and interactive tweets like emoji contests drive higher interaction.
12.6
Avg Likes/Tweet
2.3
Avg Retweets/Tweet
6,310
Total Likes
1,150
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
0
Median Retweets
18
75th Percentile
670
Top Tweet
1.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.0%
Original
36.6%
Replies
2.4%
Retweets
1.0%
Quotes
0.0%
Threads
0.2%
With Media
51.8%
With Links
7.4%
With #Tags
35.0%
With @Mentions
38.0%
With Emojis
117
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.61
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.0%
Weekday Posts
15.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 12 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,729 followersThe primary audience is likely adults aged 21 and over interested in lottery games and promotions. The content appeals to those looking for entertainment and potential prizes.
Average
Audience Quality
20.1%
Suspicion Index
24.4%
Low-Quality %
71
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.2%
Empty Bio
14.7%
<10 Tweets
17.8%
Mass Following (>2K)
0.0%
New (<90 days)
37.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.7%
No URL
8.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,885,227
Total Potential Reach
71
Median Follower Reach
292
75th Percentile Reach
9.5%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.8%
Creators
7,056 accounts
19.6%
Consumers
2,098 accounts
14.7%
Dormant
1,575 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
205
Verified Followers
1.91% of total
1,558
Protected Accounts
14.52% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,689 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Suns | 1,681,964 | Sports Team | Basketball, Sports, Phoenix |
| @soledadobrien | 1,320,033 | Journalist | working, mom, journalist |
| @LILBTHEBASEDGOD | 1,250,144 | Rapper | Music, Writing, Film |
| @Dbacks | 625,467 | Baseball Team | Baseball, Arizona, Official |
| @abc15 | 475,774 | News outlet | News, Arizona, Conversation |
| @MaggieHeroDog | 413,052 | Service Dog | Golf, Music, Service Dogs |
| @ArizonaCoyotes | 403,828 | Sports Team | Hockey, Arizona, Kachinas |
| @FOX10Phoenix | 350,819 | News broadcaster | news, weather, sports |
| @ceoworld | 348,262 | CEO | business, leadership, journalism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,412
Followers With Bio
4,317
Followers Without Bio
59.76%
% With Bio
40.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,749
Combined Engagement
1,145
Total Likes
604
Total Retweets
350
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Happy Easter! Can you guess how many Scratchers® we stuffed this giant Easter egg with? Reply to this tweet with your guess for your chance to win a prize! https://t.co/OyqkYWFXPJ
Shhhhh… we’re doing a special giveaway for our Twitter followers 😉 RT for a chance to win a $100 Gift card. Good luck!
💚GIVEAWAY ALERT 💚 Reply to this tweet with your favorite green emoji for your chance to win a green ticket bundle! https://t.co/U7ipwUq9Pg
RT if you want a FREE $50 “500X” Scratchers® ticket! https://t.co/X09FnI6zQK
Do you want to be Set for Life? 🤩 Reply to this tweet and tell us where you see yourself in 20 years for your chance to win a FREE $50 Set for Life Scratchers® ticket. https://t.co/VG8O40BYO1
Key Insights & Takeaways
The account uses themed tweets and giveaways to boost engagement and interaction. Interactive content such as emoji contests and guess-the-number games increases user participation. Promoting responsible gambling is a key part of the brand's messaging and public image.
Strengths
- + Established follower base of 11,003
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AZLottery reveals an growing Twitter presence with 11,003 followers. The account demonstrates a content-creator strategy, averaging 14.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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