BAE Systems

BAE Systems

@BAESystemsplc

Official tweets from BAE Systems, one of the world's leading global #defence #security and #aerospace companies.

Global https://www.baesystems.com/results/Twitter Joined 2010-06-08 Date of Analysis: Dec 16, 2025

111,607

Followers

829

Following

6,316

Tweets

35.5

Avg Engagement

1,136

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BAESystemsplc's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-06-08
  • Verification:Yes
  • Location:Global

Data Summary

  • Tweets Analyzed:3,151
  • Avg Likes per Tweet:16.7
  • Avg Retweets per Tweet:18.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,151 tweets

The account sees an average of 527 likes and 204 retweets per tweet, indicating moderate engagement. Verified accounts make up 1.4% of its followers, suggesting a mix of public and professional interest.

16.7

Avg Likes/Tweet

18.8

Avg Retweets/Tweet

52,675

Total Likes

59,291

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

6

Median Retweets

32

75th Percentile

1,685

Top Tweet

0.32

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

46.4%

Original

7.1%

Replies

34.3%

Retweets

12.3%

Quotes

0.0%

Threads

0.9%

With Media

95.8%

With Links

62.4%

With #Tags

67.5%

With @Mentions

31.1%

With Emojis

215

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.15

Reply/Original Ratio

0.36

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

88.2%

Weekday Posts

11.8%

Weekend Posts

Top Hashtags

#raf100 (116) #stem (94) #proudtosupport (78) #engineering (65) #dsei (59) #technology (50) #apprentices (47) #fia18 (40) #icymi (37) #apprenticeship (33)

Most Mentioned

@baesystemsair (239) @baesystemsplc (235) @baes_maritime (207) @royalairforce (159) @royalnavy (156) @baesystemsaus (132) @baesystemsinc (116) @defencehq (91) @dsei_event (85) @fiafarnborough (61)

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Content Strategy Analysis

Based on 3,151 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,461 (46%)
Replies 223 (7%)
Retweets 1,081 (34%)
Quote Tweets 386 (12%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,081 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,151 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes government agencies, military personnel, and industry professionals interested in defense and aerospace. It also engages with the general public through community-focused content.

Average

Audience Quality

29.9%

Suspicion Index

35.7%

Low-Quality %

23

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.1%

Empty Bio

34.6%

<10 Tweets

13.5%

Mass Following (>2K)

0.0%

New (<90 days)

64.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.0%

No URL

25.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,775,810

Total Potential Reach

23

Median Follower Reach

119

75th Percentile Reach

5.2%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

45.3%

Creators

4,528 accounts

20.1%

Consumers

2,015 accounts

34.6%

Dormant

3,457 accounts

140

Verified Followers

1.4% of total

8.3%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United Kingdom (123) London, England (80) England, United Kingdom (70) London (52) UK (51) United States (50) Kingdom of Saudi Arabia (34) India (26) North West, England (25) Washington, DC (24)

140

Verified Followers

1.4% of total

1,472

Protected Accounts

14.72% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,387 Wrestler Wrestling, Motivation, Self-promotion
@JuanMa_Moreno 195,359 Politician politics, family, leadership
@SteveBakerHW 159,486 - -
@mafoikprajan 138,129 HR Professional Culture, Archeology, Education
@mavivatannet 113,777 News Outlet Politics, Nationalism, Future
@iainmartin1 96,714 Columnist Politics, Commentary, Journalism
@Visiongeo 89,176 Philanthropist NGO funding, Philanthropy, Travel
@thinkdefence 82,474 Defense Analyst Defence, Military, Technology
@jameslhbartlett 76,809 Entrepreneur Business, Innovation, Life-long Learning
@bp22 76,469 Author Investing, Author, Clubhouse

Top Keywords in Follower Bios

engineer (167) engineering (141) aviation (135) military (120) life (118) love (115) views (115) aerospace (113) technology (110) world (106)

Top Hashtags in Follower Bios

#nafo (15) #aerospace (13) #privatejets (9) #corporatejets (9) #businessjets (9) #luxuryjets (9) #engineering (9) #avgeek (8) #ai (8) #innovation (7)

5,387

Followers With Bio

4,613

Followers Without Bio

53.87%

% With Bio

46.13%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,151 analyzed

5,710

Combined Engagement

896

Total Likes

4,814

Total Retweets

1,142

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Defense Aerospace Military Corporate Social Responsibility National Pride Historical Legacy
BAE Systems
@BAESystemsplc

RT @BritishArmy: 🗣️"We deeply regret his passing, but we will remember him with respect, admiration and gratitude." Read Chief of the General Staff General Sir Mark Carleton-Smith's tribute to His Royal Highness The Prince Philip, Duke of Edinburgh: https://t.co/Bc6zjz30F9 http

2021-04-12
Retweets: 1,685 Likes: 0 Engagement: 1,685
BAE Systems
@BAESystemsplc

RT @BritishArmy: Today in 1945, the Allies were victorious in Europe. Across the continent, British soldiers paused for celebration before beginning the task of the reconstruction and, for some, finishing the War in the Far East. We remember them #VEDay75 @PoppyLegion @NAM_London

2020-05-08
Retweets: 1,123 Likes: 0 Engagement: 1,123
BAE Systems
@BAESystemsplc

In 2002, members of @17SqnRAF arrived at our facility in #Lancashire to prepare for the delivery of Typhoon into service with the @RoyalAirForce. The project was known as 'Case White' and is a great example of our enduring partnership with the RAF. https://t.co/YDAA6Pjj77 #RAF100

2018-07-23
Retweets: 218 Likes: 896 Engagement: 1,114
BAE Systems
@BAESystemsplc

RT @DefenceHQ: Today, on the 40th anniversary of the end of the Falklands Conflict, we remember the 255 members of service personnel who died to protect the sovereignty of the Falkland Islands. #Falklands40 https://t.co/ZTdaPiwW9w

2022-06-14
Retweets: 919 Likes: 0 Engagement: 919
BAE Systems
@BAESystemsplc

RT @RishiSunak: NEW: The first generation of #AUKUS nuclear-powered submarines will be built in the UK, based on the UK’s world-leading submarine design. Great news for British jobs and great news for global security.

2023-03-14
Retweets: 869 Likes: 0 Engagement: 869

Key Insights & Takeaways

The account frequently highlights historical and military milestones, showing a focus on legacy and national pride. It emphasizes corporate social responsibility by supporting initiatives like the NHS during crises. Content often blends official announcements with storytelling, enhancing relatability and brand image.

Strengths

  • + Established follower base of 111,607
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BAESystemsplc reveals an growing Twitter presence with 111,607 followers. The account demonstrates a content-creator strategy, averaging 35.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025