Balfour Beatty
We are leading the transformation of our industry to meet the challenges of the future.
70,787
Followers
911
Following
4,788
Tweets
10.5
Avg Engagement
587
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @balfourbeatty's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-09
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,194
- Avg Likes per Tweet:6.6
- Avg Retweets per Tweet:3.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,194 tweetsAverage likes and retweets suggest moderate engagement. The content is well-received, with a focus on achievements and milestones.
6.6
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
21,147
Total Likes
12,338
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
13
75th Percentile
231
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.2%
Original
6.1%
Replies
26.6%
Retweets
12.0%
Quotes
0.0%
Threads
0.8%
With Media
94.5%
With Links
61.3%
With #Tags
59.7%
With @Mentions
2.4%
With Emojis
215
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.45
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.2%
Weekday Posts
2.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,194 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 850 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,194 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in construction, infrastructure, and community impact. They likely include industry professionals, investors, and potential employees.
Average
Audience Quality
20.0%
Suspicion Index
23.6%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.9%
Empty Bio
27.0%
<10 Tweets
12.2%
Mass Following (>2K)
0.0%
New (<90 days)
34.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.4%
No URL
17.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,801,832
Total Potential Reach
51
Median Follower Reach
228
75th Percentile Reach
8.4%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.2%
Creators
4,723 accounts
25.8%
Consumers
2,578 accounts
27.0%
Dormant
2,699 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
71
Verified Followers
0.71% of total
740
Protected Accounts
7.4% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,946 | Wrestler | Wrestling, Motivation, Self-promotion |
| @paul_steele | 643,480 | Travel Blogger | Travel, hiking, photography |
| @barnardos | 192,143 | Charity | Children, Future, Support |
| @arczoneku | 167,391 | - | - |
| @Ugaman01 | 163,916 | Digital Strategist | Digital Strategy, Building Future, Music |
| @katebarstool | 139,146 | - | - |
| @Bizitalk | 108,781 | Promoter | Small businesses, promotion, support |
| @its_for_sale | 97,494 | Realtor | investment, residential, realtor |
| @ST0NEHENGE | 96,636 | Archaeologist | Archaeology, Stone Circle, Megalithic |
| @TCIndex | 94,235 | Construction Magazine | Construction, Magazine, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,007
Followers With Bio
2,993
Followers Without Bio
70.07%
% With Bio
29.93%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,194 analyzed696
Combined Engagement
265
Total Likes
431
Total Retweets
139
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @Apprenticeships: Today’s #NAW2017 recognises 92% of apprentices think their apprenticeship had had a positive impact on their career #ladderofopportunity https://t.co/dR3Q9dc5dC
RT @Johnpow1: Happy Birthday to the Forth Bridge, 130 years old today! Here are some of my shots over the years. I have posted a collection of my best Forth Bridge shots at https://t.co/2MpVLgVT01 or on my website https://t.co/UWp2oUVJP7 https://t.co/QruGYY7l9s
In the early hours of Saturday morning, our @HinkleyPointC Marine team successfully transported the next mega-machine, TBM Emmeline, to the launch site. https://t.co/7xz0E1WhWq
We’re thrilled to have welcomed 280 new apprentices, graduates & trainees yesterday! Together for the first time for a virtual welcome event, they’re our largest ever intake of Emerging Talent and further support our pledge to increase those in ‘earn and learn’ positions by 3
We’re so proud to have successfully completed the @NHSLouisaJordan temporary hospital to provide up to 1000 additional beds in the fight against COVID-19, in just two weeks. We were honoured to have received this touching gesture from all the NHS staff on site. https://t.co/oy9kv
Key Insights & Takeaways
The account frequently highlights major infrastructure projects and their significance. They emphasize workforce development and employee engagement through apprenticeships and training. There is a notable focus on community and public health initiatives, especially during the pandemic.
Strengths
- + Established follower base of 70,787
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @balfourbeatty reveals an growing Twitter presence with 70,787 followers. The account demonstrates a content-creator strategy, averaging 10.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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